Karya Shacheng Laojiao Bungkusan ku Wu Yao nyaéta pamenang anu dihormat pisan tina 2023 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2023

Shacheng Laojiao Bungkusan

ku Wu Yao

Klién: Huailai Great Wall Wine Marketing Co., Ltd

Pamenang A' Design Award Perunggu dina Katégori Bungkusan

15,478

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #148928

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Shacheng Laojiao Bungkusan

Kalayan bentuk botol anu sami, botolna ngagaduhan dua warna: hiji beureum sareng hiji koneng. Karakteristik brewing alami sareng ékologis Shacheng dicét dina awak botol. Bahan baku pikeun brewing jeung prosés brewing outlined dina benang emas bodas dipaké pikeun botol beureum. Warna handap kotak luar téh konéng jeung beureum. Inspirasi konéng asalna tina glaze konéng jaman Yongzheng dina Dinasti Qing sareng inspirasi beureum asalna tina beureum Langyao dina jaman Kangxi.

Pangakuan

Ngeunaan A' Design Award Perunggu

Shacheng Laojiao Bungkusan mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Shacheng Laojiao Bungkusan diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Shacheng Laojiao Bungkusan minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: With the same bottle shape the bottle body has two colors one red and one yellow The characteristics of Shacheng's natural and ecological wine making are painted on the bottle body The raw materials and process of wine making are outlined in white (the red bottle is made of gold thread) Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal
Diménsi & Bungkusan: 320mm x 285mm x 110mm
Tag: Packaging,Gift box，wine，Shacking,Old Cellar
Téknologi Produksi: The overall outer box is yellow and its opening method is very ingenious When the outer box is opened an illustration display board is introduced The content of the picture is consistent with that of the outer box which deepens the cultural nature of the design Take out the display board and two bottles of good wine appear in front
Tantangan Desain: The contents of the bottle body illustration combine the local culture, and we also skillfully handle the opening method of the outer box during the creation process
Panalungtikan: The Shacheng Old Cellar is arranged vertically in the middle the age information is printed like a seal under the four words Shacheng Old Cellar and the medal is arranged in the lower right corner The Jiming Mountain Dajingmen Gongting Lake the Great Wall Zhangbei Grassland Feihu Valley and the windmill with local characteristics are painted on the outer box and the local culture is depicted in this way The wine culture of the bottle is integrated with the local culture creating a thought provoking Shacheng Old Cellar
Inspirasi: The bottom color of the outer box is yellow and red The yellow inspiration comes from the yellow glaze of the Yongzheng period of the Qing Dynasty which adds a historical significance to the outer box design The red color comes from the Langyao red of the Kangxi period which adds a touch of ancient charm to the overall design
Durasi Proyék: The project started in Beijing in October 2022 and ended in Beijing in February 2023
Alur Operasi: Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal The four words Shacheng's old cellar are arranged vertically in the middle of the bottle body The bottle body is visually raised to make the bottle body more comfortable Important information is generally arranged under the four words Shacheng Laojiao like a seal which makes the bottle design more integrated
Anggota Tim: Original designer：Yao Wu
Illustration designer: yuchen Zhang
Illustration designer: boxing Xie
Graphic designer:huafeng Shi
Graphic designer:zhen Tan
Graphic designer:ziyang Zheng
3D designer:hao Liao