Ride on the Right Track Kampanye Média Sosial ku Tai Yuan Chiou and Chien Chun Feng

Karya Ride on the Right Track Kampanye Média Sosial ku Tai Yuan Chiou and Chien Chun Feng nyaéta pamenang anu dihormat pisan tina 2023 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Pariwara.

PerungguPariwara· 2023

Ride on the Right Track Kampanye Média Sosial

ku Tai Yuan Chiou and Chien Chun Feng

Klién: Momentum Bikes

Pamenang A' Design Award Perunggu dina Katégori Pariwara

34,302

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #149139

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Ride on the Right Track Kampanye Média Sosial

Ride on the Right Track nyaéta kampanye média sosial anu dijieun pikeun hiji mérek sapédah pikeun ngamajukeun kabiasaan sapopoé anu lestari. Kampanye ieu ngagunakeun ilustrasi organik, palét warna héjo, gambar anu kainspirasi ku tutuwuhan, sarta pesen anu ramah pikeun ngajadikeun kalestarian leuwih gampang dicerna. Eusina kaasup fakta seru dina wangun inpografis, stiker carita pikeun Instagram jeung Facebook, acara siaran langsung, sarta filter média sosial. Métode transportasi anu leuwih héjo jeung tatanén kota digalakkeun ngaliwatan lengkah-lengkah leutik anu basajan. Tujuanana nyaéta ngahasilkeun dampak koléktif anu diwangun tina pilihan-pilihan sapopoé.

Pangakuan

Ngeunaan A' Design Award Perunggu

Ride on the Right Track Kampanye Média Sosial mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Ride on the Right Track Kampanye Média Sosial diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Ride on the Right Track Kampanye Média Sosial minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Momentum is committed to empowering consumers to contribute to sustainability through education and practical tools. We aim to create a collective impact on the world by encouraging small actions that compound over time. Momentum uses organic shapes, green elements, and friendly messaging in its design and communication to make sustainability accessible and inviting. Building a more sustainable future, one pedal at a time.
Diménsi & Bungkusan: To engage our younger target audience, we have devised a multi-faceted campaign that includes infographic fun facts, Instagram/Facebook story stickers, a live stream event, and a filter to promote environmentally conscious actions.
Tag: Social Media Campaign, Illustration Design, Eco-friendly, Green
Téknologi Produksi: To capture the warm and inviting essence of spring and Earth Day, we have incorporated plant-inspired imagery and a green color palette into our design. We have opted for organic illustrations, friendly infographics, relatable storytelling, and attractive call-to-actions as our primary visual elements. These illustrations make the design more approachable and eye-catching and align with our environmentally friendly ethos.
Tantangan Desain: We conducted A/B testing and found that graphics and illustrations led to a better response than scenario photos. We designed interactive and creative content that utilizes these elements to stimulate positive consumer engagement. The main visual elements of the campaign were activated across multiple social media formats, maintaining a user-friendly approach.
Panalungtikan: We conducted extensive research to understand our audience and promote eco-friendly practices effectively. We developed a comprehensive understanding of the market by analyzing macro-trends, micro-trends, competitor outlooks, and consumer trends. We have also conducted several interviews and UX fieldwork to understand user insight. Our campaign content resonated with consumers by approaching sustainability in a more accessible and fun way.
Inspirasi: After the pandemic, governments and corporations pledge to create a greener future as the world becomes more conscious of our impact on the planet. Momentum strives to make sustainability more accessible to its consumers, starting with small, simple steps toward an eco-friendly mindset. By changing the perceptions of how people live and sharing in their communities their environmental efforts, we can make a collective impact. When we let nature guide us, we are on the Right Track.
Durasi Proyék: The project started in April and ended in May 2022 in North America and Europe.
Alur Operasi: Our campaign promoted green lifestyles through habit-building and daily actions. We partnered with Brooklyn Grange and hosted social media events promoting greener transportation methods and urban farming. We also created an Instagram/Facebook filter to encourage green actions. Our multi-faceted approach engaged everyone who wanted to participate on various platforms and inspired positive behavior change toward a sustainable future.
Patén: Copyrights belong to Momentum Bike, 2023.
Anggota Tim: CEO: Silvia Yu
Creative Director: Chris Chung
Senior Account Manager: Anew Yu Hsin Lin
Senior Strategists: Marco Negri, Lucas Willery
Senior Designers: Tai Yuan Chiou, Chien Chun Feng
Krédit Gambar: Image Credits:
Primary Image: Model - Jared Chiou
Optional image 1: Model - Tina Feng, Jared Chiou, Stacey Yu
Optional image 2: Model - Stacey Yu
Optional image 3: Model - Jared Chiou
Optional image 4: Model - Tina Feng
Client: Giant Manufacturing Co. Ltd.
Agency: RedPeak