Zao from Xinghua Village Bungkusan Inuman Keras ku Chunyang Wang

Karya Zao from Xinghua Village Bungkusan Inuman Keras ku Chunyang Wang nyaéta pamenang anu dihormat pisan tina 2023 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerakBungkusan· 2023

Zao from Xinghua Village Bungkusan Inuman Keras

ku Chunyang Wang

Klién: Qiangyuanzao

Pamenang A' Design Award Perak dina Katégori Bungkusan

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #151010

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Zao from Xinghua Village Bungkusan Inuman Keras

Zao ti Kampung Xinghua nyaéta desain bungkusan pikeun inuman keras Cina. Pola utama anu diilustrasikeun nembongkeun prosés melak gandum sarta ngarobahna jadi inuman keras. Aksara Cina pikeun ngaran séri éta dihijikeun jeung wangun hurup Gotik Éropa. Garis-garis lantip jeung pola hiasan ngahubungkeun tradisi jeung desain modéren. Labélna maké prosés cap pérak kalayan garis-garis lemes, sarta kotakna maké garis poék UV anu bisa karasa ku rampa. Botol anu bening nembongkeun warna hérang tina inuman keras éta. Desain ieu miboga tujuan pikeun ngenalkeun inuman keras Cina ka generasi ngora sarta ka jalma-jalma tina rupa-rupa budaya.

Pangakuan

Ngeunaan A' Design Award Perak

Zao from Xinghua Village Bungkusan Inuman Keras mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Zao from Xinghua Village Bungkusan Inuman Keras diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Zao from Xinghua Village Bungkusan Inuman Keras mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Although it is a local liquor, the design still incorporates a lot of modern design elements.The process of growing wheat into liquor was drawn as the main pattern for packaging in illustrations.The word "造" is the name of the wine series. We have blended the Chinese word "造" with the European Gothic. The slender lines reflect the meticulous taste for taste. The decorative patterns allow users to travel between ancient and modern times.
Tag: Liquor Culture, Xinghua Village Liquor Culture Protection, Tradition and Modernity
Téknologi Produksi: The production technology is mainly reflected in the printing process:Sliver pressed process with fine lines on the liquor label. The box is made of UV dark lines at a low cost, which meets the tactile needs that cannot be seen but can be touched.
Tantangan Desain: How to balance the relationship between the visual design of Chinese local liquor culture and the popular visual design under the international perspective. It is necessary for this work to be accepted by Chinese young people, but also to be liked by foreign friends.
Panalungtikan: Modern young people don't know much about Chinese liquor culture. Through studying, we can inject some freshness into traditional liquor culture and inherit the liquor culture through transformation. Let more young people know about Chinese baijiu (Chinese liquor). Through the design research, the packaging design has an international identity, so that people from different cultural backgrounds can be close to Chinese liquor.
Inspirasi: Xinghua Village is a famous liquor production area in China and has a long history of liquor culture.Brewing began here as early as 1,500 years ago.But with the times change, Chinese young people begin to accept fast-food liquor.This Xinghua Village liquor packaging design is aimed at young people.Combining modern design forms to give Chinese liquor a new visual image. A form of packaging design that is acceptable to people of different cultures.
Durasi Proyék: Designed in Hangzhou in September 2021.
The product will be produced in Shanxi Xinghua Village in 2021
Alur Operasi: When holding the bottle, the arc of the bottle is fused with the shape of the hand.You can feel the texture of the printing process by touching it carefully.The transparent bottle embodies the pure color of the liquor.These visual and tactile sensations amplify the drinking sensation. Also upgrade the user experience.
Anggota Tim: Chunyang Wang