Espresso Branding Kopi ku Andromachi Kakava

Karya Espresso Branding Kopi ku Andromachi Kakava nyaéta pamenang anu dihormat pisan tina 2024 A' Design Award Beusi anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

BeusiBungkusan· 2024

Espresso Branding Kopi

ku Andromachi Kakava

Klién: ABC Design Communication

Pamenang A' Design Award Beusi dina Katégori Bungkusan

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #152991

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Espresso Branding Kopi

Kemasan kopi merlukeun desain husus kusabab persaingan anu kuat. Panalungtikan anu dilaksanakeun dumasar kana kodeu warna espresso, masihan Sottos Family gambar éstétis anu béda dina kemasan. Ku kituna, palét warna kemasan nangtukeun campuran kopi, ngarahkeun kasadaran konsumén pikeun ngahijikeun warna jeung rasa sarta aroma anu pakait. Kajian ieu dimekarkeun sacara jero kalayan merhatikeun pangwangunan bahan régional anu nyorot merek kopi espresso Sottos Family.

Pangakuan

Ngeunaan A' Design Award Beusi

Espresso Branding Kopi mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Espresso Branding Kopi diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Espresso Branding Kopi dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The Sottos family, based in Germany and having more than fifty years of experience in the production and packaging of coffee products, expanded its range with its most recent series of products designed exclusively for professional use: Espresso Linea Blue, Espresso Linea Rossa & Espresso Linea Aroma. Seeking uniqueness and visual creative ways of approach, coffee itself revealed the image of its aesthetic transformation.
Diménsi & Bungkusan: Metallic Pouch: Width 155mm x Height 325mm
Tag: espresso, sottos, coffee,
Téknologi Produksi: The symbol became the central pattern and characteristic feature of the packaging. The colors of the packaging, red, blue and orange, along with the dominant black color, make the packaging stand out and claim a prominent place in the display cases of coffee houses, breaking thusly the stereotype that wholesale products must remain invisible to the consumer.
Tantangan Desain: Strategically, among the multitude of coffee packaging available on the market, the creative line that would differentiate the product had to be found.
Panalungtikan: Coffee packaging requires special design due to the great competition. The research carried out based on the color coding of espresso, gave SOTTOS FAMILY an aesthetically different image on the packaging. Thus, the color palette of the packaging defines the coffee blends, leading the consumer's consciousness to combine color with the corresponding taste and aroma. The study was developed in depth taking into account the development of regional materials that highlight the SOTTOS FAMILY espresso coffee brand. In this way, the visual design with the pattern and the marking, was adopted in packaging and promotional material, making the brand quickly recognizable among competing coffee products.
Inspirasi: The logo of the series was inspired by the blend of coffee and its delightful aroma. The artistic approach was based on the linear top view of an espresso cup and the aroma that spreads in the space, stimulating coffee cravings. The pattern was given repetition in such a way that it can be a useful visual and in any other application needed so that it is recognizable for the entire series of coffees, but also for the actions that will follow in the promotion of the product.
Durasi Proyék: The project started in November 2019 in Athens and finished in December 2022 in Athens
Alur Operasi: An important aspect of the packaging design strategy was its aesthetics to be able to win over the public and at the same time win over the branded demand in catering areas. Sottos Family now gains a strategic high position, both qualitatively and aesthetically, in the packaging and retailing of coffee.
Anggota Tim: Costas Lakis
Andromachi Kakava