Moon and Chess Bungkusan Moon Cake ku Chen Di and Sun Sheng

Karya Moon and Chess Bungkusan Moon Cake ku Chen Di and Sun Sheng nyaéta pamenang anu dihormat pisan tina 2024 A' Design Award Beusi anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

BeusiBungkusan· 2024

Moon and Chess Bungkusan Moon Cake

ku Chen Di and Sun Sheng

Klién: Jiangsu Huani Cultural and Creative Group Co., Ltd.

Pamenang A' Design Award Beusi dina Katégori Bungkusan

10,819

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #156458

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Moon and Chess Bungkusan Moon Cake

Moon and Chess nyaéta kotak kado moon cake anu diciptakeun pikeun Perayaan Mid-Autumn. Kamasan ieu ngagabungkeun motif tina lukisan Cina Prosperous Suzhou jeung budaya catur. Warna biru jadi warna utama, dilengkepan ku oranyeu, garis-garis lemes, sarta pola nu rinci. Kotak luar bisa dibuka jadi méja, sedengkeun kotak jero diteundeun di luhurna pikeun nyayogikeun tèh. Lamun beulah luhur méja dibalikkeun, bakal kaciri papan catur, dimana buah catur bisa disusun pikeun kaulinan. Bahan nu tiasa dipulih deui sarta perlakuan anti cai ngirangan runtah. Ukuran kotakna 30 kali 20 kali 5 séntiméter.

Pangakuan

Ngeunaan A' Design Award Beusi

Moon and Chess Bungkusan Moon Cake mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Moon and Chess Bungkusan Moon Cake diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Moon and Chess Bungkusan Moon Cake dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Moon and Chess is a uniquely designed and exquisitely crafted Mid-Autumn Festival gift box. It combines traditional Chinese elements with modern design concepts, presenting an elegant and delicate feel. The packaging features vibrant colors, with prosperity blue as the main tone, complemented by lively and bright orange, creating a fresh and lively atmosphere. The overall packaging boasts smooth lines and exquisite patterns.
Diménsi & Bungkusan: Length:30cm
Width:20cm
Height:5cm
Tag: Revitalizing traditional culture, people-oriented, reunion and companionship, functionality, sustainability.
Téknologi Produksi: Additionally, this packaging reflects the practice of environmental protection, reducing environmental pollution and waste through overall waterproof treatment and the use of recyclable materials.
Tantangan Desain: In the context of sustainable development in the new era, how to reasonably design people-centric products?
Solution: In line with the Mid-Autumn Festival's theme of "reunion," we propose incorporating the traditional Chinese game of "Chess" into the overall product design. A series of integrated designs were carried out, focusing on using "packaging" as a carrier. Through deconstruction, disassembly, and reassembly, the packaging becomes another product itself. Whether it's the fun collaboration during the assembly process or the chess game under the moonlight after completion, it reflects the core philosophy of the product - "Revitalize traditional culture, people-oriented, reunion and companionship."
Panalungtikan: Moon and Chess packaging inherits and promotes traditional Chinese culture. By incorporating the traditional Prosperous Suzhou and chess culture into the packaging design, people can gain a deeper understanding and appreciation of the charm and value of Chinese traditional culture. Furthermore, this packaging brings a unique culinary experience, allowing people to not only savor delicious food but also experience the unique charm of traditional culture.
Inspirasi: The design inspiration for Moon and Chess comes from the famous Chinese painting Prosperous Suzhou and chess culture. By combining these two elements, the designer aims to integrate traditional cultural elements with modern aesthetics, creating a unique visual effect. Meanwhile, Prosperous Suzhou depicts the flourishing period of Suzhou in ancient times. It not only showcases the bustling markets of Suzhou but also vividly presents rich contents representing Suzhou culture, such as imperial examinations, traditional Chinese opera and music, wedding customs, and garden art, etc.
Durasi Proyék: Time: 20230601-20230920
Address: Suzhou
Alur Operasi: The highlight of Moon and Chess lies in its combination of table and chessboard functionalities. By disassembling and combining from different dimensions, the overall interactivity and fun of the gift box are enhanced. When people open the packaging, they can place the inner box on top of the unfolded outer box, creating a table for enjoying tea. When flipping the tabletop, users can arrange the chess pieces on it and begin an exciting game of chess playing. This design not only increases the practicality of the packaging but also provides people with more interactive and entertaining ways to enjoy the product.
Patén: none
Anggota Tim: Qi Bin
Chen Di
Zheng Qi
Zhao Qingqing
Krédit Gambar: Image #1: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #2: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #3: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #4: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #5: Photographer Chen Di, Sun Sheng, Variations, 2023.