Chilled Milk Kémasan ku Kazuo Fukushima and Aya Tanaka

Karya Chilled Milk Kémasan ku Kazuo Fukushima and Aya Tanaka nyaéta pamenang anu dihormat pisan tina 2024 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2024

Chilled Milk Kémasan

ku Kazuo Fukushima and Aya Tanaka

Klién: Meiji China Investment Co.,Ltd.

Pamenang A' Design Award Perunggu dina Katégori Bungkusan

16,322

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #159679

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Chilled Milk Kémasan

Nargétkeun awéwé Tiongkok ngora, susu strawberry premium anu diinspirasi ku resep Jepang parantos diluncurkeun pikeun ngahudangkeun nostalgia. Dijieun tina 50% susu seger, éta nawiskeun kasaimbangan anu sampurna antara amis jeung haseum pikeun anu umurna 20-39 taun. Produk ieu ngagaduhan kémasan anu gaya jeung gampang dibawa anu ngamangpaatkeun kapercayaan merek Jepang. Desainna, kalayan latar bodas jeung ilustrasi strawberry anu réalistis, boga tujuan pikeun masihan pangalaman sawah strawberry anu tenang, ngalambangkeun kasegeran jeung kamewahan.

Pangakuan

Ngeunaan A' Design Award Perunggu

Chilled Milk Kémasan mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Chilled Milk Kémasan diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Chilled Milk Kémasan minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: In response to young Chinese women's preference for strawberry milk, a high-quality product inspired by traditional Japanese recipes has been developed, aiming to stir nostalgia among Japanese consumers. Crafted with 50% raw milk, this fresh, refrigerated flavored milk strikes an ideal balance between sweetness and acidity, specifically targeting women aged 20-39. The project showcases a chic, portable packaging design, capitalizing on the trust placed in Japanese brands to offer a novel and delightful strawberry milk experience.
Diménsi & Bungkusan: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
Tag: Chilled Milk, Strawberry flavor, Packaging, Logotype, China, Japan quality, Cow, Carton
Téknologi Produksi: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Tantangan Desain: The design showcases a white background, suggesting fresh, rich milk and conveying cleanliness, luxury, and quality typical of Japanese brands. Illustrations of strawberries, rendered with a classic, realistic style reminiscent of children's picture books, are featured. Additionally, illustrations of strawberry flowers and leaves are included to enhance the ambiance of a strawberry field, aiming to transport the target audience to a relaxed state, as though they were enjoying the beverage amidst an actual strawberry patch.
Panalungtikan: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Inspirasi: Set against a white background, the design signifies fresh, luxurious milk, characteristic of Japanese quality. Realistic strawberry illustrations, akin to those in children's books, along with strawberry flowers and leaves, enhance the strawberry field theme. This aims to immerse the target audience in the tranquility of enjoying the beverage within a strawberry patch.
Durasi Proyék: The project started in May 2023 in Shanghai and finished in August 2023, and sales started in China in November 2023.
Alur Operasi: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patén: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Anggota Tim: Creative Director: Kazuo Fukushima
Graphic Designer: Aya Tanaka
Account Director: Xu Xuehua
Krédit Gambar: Photographer: Zhu Jie