Cats in a Box Desain Komunikasi ku Daniel da Hora

Karya Cats in a Box Desain Komunikasi ku Daniel da Hora nyaéta pamenang anu dihormat pisan tina 2024 A' Design Award Beusi anu bergengsi dina Katégori Kompetisi Pariwara.

BeusiPariwara· 2024

Cats in a Box Desain Komunikasi

ku Daniel da Hora

Klién: Adote Um Gatinho

Pamenang A' Design Award Beusi dina Katégori Pariwara

46,961

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #161093

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Cats in a Box Desain Komunikasi

Kampanye tim desain sacara pinter ngagabungkeun ilustrasi anu gagah sareng suasana anu riang, tujuanana pikeun ngabantah mitos covid-19 sareng ngamajukeun adopsi ucing. Dumasar panalungtikan, kampanye ieu mendakan kasalahpahaman, ngarah kana pesen anu dampakna kuat sareng ngembangkeun lini produk. Ngaliwatan pendekatan pamasaran anu hirup sareng bazar amal anu suksés, kampanye ieu henteu ngan ukur ngumpulkeun dana tapi ogé nangtang kapercayaan masarakat, ngawangun masarakat anu leuwih terinformasi sareng welas asih.

Pangakuan

Ngeunaan A' Design Award Beusi

Cats in a Box Desain Komunikasi mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Cats in a Box Desain Komunikasi diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Cats in a Box Desain Komunikasi dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc.
But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success.
Diménsi & Bungkusan: Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing;
Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing;
IG Posts: 1080 x 1080 pixels RGB;
IG Stories: 1080 x 1920 pixels RGB.
Collateral materials: various.
Tag: Cat, Pets, Adoption, Illustration, Color
Téknologi Produksi: It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
Tantangan Desain: How to touch people about the serious and sensitive subject of abandoned kittens at the country.
Panalungtikan: The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
Inspirasi: During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
Durasi Proyék: The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
Anggota Tim: Daniel da Hora
Krédit Gambar: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.