Brown Brothers Limited Edition Kemasan Botol Wine ku Yiqi Tang and Zona Yuechen Guan

Karya Brown Brothers Limited Edition Kemasan Botol Wine ku Yiqi Tang and Zona Yuechen Guan nyaéta pamenang anu dihormat pisan tina 2025 A' Design Award Beusi anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

BeusiBungkusan· 2025

Brown Brothers Limited Edition Kemasan Botol Wine

ku Yiqi Tang and Zona Yuechen Guan

Klién: Brown Brothers

Pamenang A' Design Award Beusi dina Katégori Bungkusan

13,099

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #164761

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Brown Brothers Limited Edition Kemasan Botol Wine

Brown Brothers Limited Edition nyaéta kemasan anu dirarancang pikeun wine moscato bareubeus anu buahan. Rangkéan ieu ngawengku tilu varian anu ngagambarkeun isuk-isuk, senja, sareng tengah wengi. Mangsi seungit dianggo dina unggal varian, ku kituna aroma anu luyu sareng waktos anu dipilih bakal kaluar. Warna anu caang sareng pola anu hirup ngingetkeun kana pesta usum panas tropis sareng gagasan reuni. Botolna mangrupikeun format standar 750 ml anu didamel tina kaca anu tiasa didaur ulang sareng dicitak ku grafis anu tahan lami sareng bermutu luhur. Tujuanana nyaéta ngadamel kemasan anu narik ati boh tina segi paningal boh tina segi pangambeu.

Pangakuan

Ngeunaan A' Design Award Beusi

Brown Brothers Limited Edition Kemasan Botol Wine mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Brown Brothers Limited Edition Kemasan Botol Wine diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Brown Brothers Limited Edition Kemasan Botol Wine dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The Brown Brothers Fruity Sparkling Moscato packaging uses scented ink, enhancing both visual and olfactory engagement. Designed for three distinct moments—morning, twilight, and midnight—the packaging offers an interactive experience, immersing users in a tropical party vibe. Its innovative multisensory features, paired with the cultural "reunion" concept for the Asian market, make this design stand out.
Diménsi & Bungkusan: The Brown Brothers Fruity Sparkling Moscato bottle is a standard 750 ml wine bottle with dimensions of approximately 75 mm in width, 75 mm in depth, and 300 mm in height. The packaging features scents for each time-of-day variant. The bottle is made from recyclable glass, with high-quality printing for durability and eco-friendliness. The total weight, including liquid, is approximately 1200 g, ensuring it maintains a premium feel while being practical for handling and shipping.
Tag: Brown Brothers Winery, Scented Ink, Eco-friendly Packaging, Tropical Party, Reunion, Multisensory Packaging, Asian Market, Chinese Market, Innovative Design, Festive Celebration
Téknologi Produksi: The packaging uses scented ink that is tailored to each design, creating environmental excitement and enhancing the olfactory experience. The bottles are produced with eco-friendly, recyclable materials. Advanced printing techniques were used to ensure high-quality graphics that reflect the tropical party atmosphere, while also maintaining durability and consumer appeal.
Tantangan Desain: The biggest challenge was integrating multisensory elements, while maintaining high production quality and cost efficiency. Another obstacle was ensuring that the design resonated with both the Asian market's cultural concept of "reunion" and the festive tropical theme. Technological limitations in ink production and sustainable material sourcing required innovative solutions, balancing aesthetics with environmental impact.
Panalungtikan: The objective was to enhance user interaction through multisensory design. The methodology involved market analysis and consumer behavior studies to understand preferences. Data was collected via focus groups and user testing, using tools like surveys and sensory evaluations. Participants were young adults, aged 25-35, in Asia. Results showed a strong preference for cold-activated and scented ink features. Insights indicated that multisensory packaging increases product engagement and aligns well with festive consumer behavior, positively impacting business and design trends.
Inspirasi: The design was inspired by the vibrant atmosphere of tropical summer parties and the concept of "reunion" in Asian culture. Our goal was to create an immersive experience, reflecting the energy of different moments throughout the day—morning, twilight, and midnight. Extensive research into scented-ink printing allowed us to blend visual excitement with olfactory elements, enhancing the sensory engagement of each design.
Durasi Proyék: The project started in November 2023 in Shanghai and finished in May 2024, and was officially launched for sale in July 2024.
Alur Operasi: The packaging interacts with users in a multisensory way. The scented ink enhances the experience by releasing a unique fragrance, matching the mood of morning, twilight, or midnight. This playful interaction creates a dynamic and engaging experience for users, making every moment feel festive and personal while enhancing the overall enjoyment of the product.
Anggota Tim: Art Director: Yiqi Tang
Creative Director: Zona Yuechen Guan
Krédit Gambar: Image #1: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #2: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #3: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #4: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #5: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.