Karya Grandpa Gui Kamasan Tèh ku Jinxin Liu nyaéta pamenang anu dihormat pisan tina 2025 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2025

Grandpa Gui Kamasan Tèh

ku Jinxin Liu

Klién: Grandpa Gui

Pamenang A' Design Award Perunggu dina Katégori Bungkusan

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #166449

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Grandpa Gui Kamasan Tèh

Grandpa Gui nyaéta desain kamasan tèh anu dijieun pikeun merek tèh herbal. Kamasanna dijieun tina kertas husus doff, dicitak ku warna Pantone sarta dirampungkeun ku téknik embossing. Ilustrasi tutuwuhan jeung kembang anu aya dina tèh ditembongkeun dina beungeut kamasan. Palét warna anu lembut ngagambarkeun karakter produk anu hampang. Struktur kamasan ieu ngaronjatkeun desain kotak pesawat tradisional sarta dikombinasikeun jeung wangun ngariung has Tiongkok tradisional. Métode ngariung ieu ngajaga biaya produksi tetep handap sarta méré tampilan anu has kana kamasan.

Pangakuan

Ngeunaan A' Design Award Perunggu

Grandpa Gui Kamasan Tèh mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Grandpa Gui Kamasan Tèh diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Grandpa Gui Kamasan Tèh minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: This tea packaging focuses on promoting body lightness and beauty, aiming to give consumers a direct sense of lightness through its design. We illustrated the herbs and flowers contained in the tea on the packaging and used a traditional winding method, which not only highlights the product's uniqueness but also keeps packaging costs low. In terms of color, we chose a light palette to reflect the product's characteristics.
Diménsi & Bungkusan: Width 270 mm x Depth 100 mm x Height 95 mm
Tag: Packaging, Tea, Chinese Culture, Women, Herbs
Téknologi Produksi: The packaging utilizes matte special paper, with the pattern featuring Pantone colors and embossing techniques, which render the design exquisite and textured. Complemented by the airplane box structure and the winding form, the entire packaging exudes a sense of lightness and cultural sophistication.
Tantangan Desain: The biggest challenge in the project was to express Chinese tea culture through packaging and showcase the product's slimming and beautifying features. We consulted numerous ancient Chinese texts, found the winding packaging form, and addressed the issue by illustrating herbs and using light colors.
Panalungtikan: This project enhances sales by improving product packaging to attract consumers. The goal is to showcase Eastern tea culture and convey a light, healthy feeling through design. Market research and customer interviews were used to create eco-friendly, light-colored packaging. The design improves the sensory experience, differentiates the product in the market, and strengthens the brand. It reduces costs, boosts appeal, and supports sustainability with recyclable materials and reduced printing.
Inspirasi: This is a tea packaging that focuses on lightness and beautifying effects. The client wishes to present the visual essence of Eastern tea culture. To convey this, we used traditional Chinese winding techniques, illustrated flowers and herbs related to herbal tea, and incorporated light colors in the packaging.
Durasi Proyék: The project started in December 2023 in Nanning and finished in August 2024 in Nanning.
Alur Operasi: This packaging has been improved upon the traditional airplane box structure and enhanced with a winding form, making the entire package more innovative and unique.
Anggota Tim: Designer: Jinxin Liu
Krédit Gambar: Image #1: Photographer Simin Wang, Jinxin Liu
Image #2: Photographer Simin Wang, Jinxin Liu
Image #3: Photographer Simin Wang, Jinxin Liu
Image #4: Photographer Simin Wang, Jinxin Liu
Image #5: Photographer Simin Wang, Jinxin Liu