Daity És Loli Rasa Buah ku Mohsen Koofiani

Karya Daity És Loli Rasa Buah ku Mohsen Koofiani nyaéta pamenang anu dihormat pisan tina 2025 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2025

Daity És Loli Rasa Buah

ku Mohsen Koofiani

Klién: Zarrin Ghazal Co. - DAITY Ice cream

Pamenang A' Design Award Perunggu dina Katégori Bungkusan

13,599

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #170509

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Daity És Loli Rasa Buah

Desain ieu dijieun dina gaya pop-art modéren jeung vibrant. Pamakéan warna-warna tajam anu diilhaman usum panas digabungkeun jeung tipografi gedé tur gampang dibaca mangrupa fitur konci tina desain ieu, mastikeun pangiriman inpormasi anu gancang ka panongton. Warna-warna anu dipilih dumasar kana rasa produkna, nyiptakeun daya tarik visual pikeun barudak, rasa senang pikeun rumaja, sarta nyampaikan kualitas jeung kaséhatan pikeun déwasa.

Pangakuan

Ngeunaan A' Design Award Perunggu

Daity És Loli Rasa Buah mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Daity És Loli Rasa Buah diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Daity És Loli Rasa Buah minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: This colorful, purposeful packaging targets young people, kids, and families. Blueberry evokes freshness, blackberry luxury, orange energy, and mixed fruits variety. Its clear text and colors offer a summery, enjoyable vibe, building trust. Blending pop art and modern design, it features bright colors, playful fonts, and fruity images for a cheerful, youth-friendly look. Simple yet striking, it balances appeal and info, standing out on shelves to draw in buyers with fun, freshness, and quality.
Diménsi & Bungkusan: Matt flow Pack with shinig mask.
Width 210mm, Depth 20mm, Height 65mm
Tag: Ice cream, Flow pack, Water ice, Daity ice cream, Sorbet, fruity water ice, Pop art
Téknologi Produksi: In this packaging, the designer has created a playful, large, and energetic font with a glossy or metallic finish, fostering a fun interaction, especially for children and teenagers. The design leverages the primary colors of fruits to align with the product's main objective, while the influence of pop art and modern graphic design is clearly evident and well-executed in this creation.
Tantangan Desain: Diverse tastes across different markets, simultaneously appealing to children, teenagers, and parents, intense competition in the ice pop market, predicting consumer reactions, and capturing attention in a crowded environment these challenges have not only contributed to improving the product but have also resulted in a packaging design that is both aesthetically pleasing and purposeful. This has led to a balance between creativity and functionality.
Panalungtikan: Extensive research on the market, psychological, behavioral, cultural, flavor-visual, branding, and retail underpins this packaging design. Combining quantitative data (sales, surveys) and qualitative insights (focus groups, observations), the designer crafted an appealing, audience-aligned product. The emphasis on colors, imagery, and psychology reflects deep precision. The result: effective, engaging packaging that strengthens brand identity.
Inspirasi: The designer of this packaging drew inspiration from the pop art style, modern art, and posters of the 60s and 70s to evoke a sense of fun, freshness, and enjoyment. The designer aimed to establish a direct connection to the summer season by using the primary colors of fruits, bringing the design closer to the product's core essence. This approach not only generates energy, vitality, and confidence in the product's quality but also conveys the design's inspirations drawn from nature.
Durasi Proyék: The project started in September 2024 and finished in February 2025 in Shiraz, Iran.
Alur Operasi: This packaging engages its audience on multiple levels: visually, with striking colors and imagery; emotionally, by sparking joy and freshness; practically, by standing out among competitors; and cognitively, by tying flavors to the design. Its goal is to grab attention fast, create a positive vibe, and drive purchases, especially among youth, kids, and families. The smart design showcases the designer's keen insight into consumer needs and behaviors.
Krédit Gambar: Creator and design Mohsen Koofiani