Fortune Express Kemasan Baijiu ku Yao Wu

Karya Fortune Express Kemasan Baijiu ku Yao Wu nyaéta pamenang anu dihormat pisan tina 2026 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2026

Fortune Express Kemasan Baijiu

ku Yao Wu

Klién: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.

Pamenang A' Design Award Perunggu dina Katégori Bungkusan

7,184

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #182337

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Fortune Express Kemasan Baijiu

Fortune Express nyaéta desain kemasan pikeun baijiu. Kotak nu wangun hateupna nyongcong (gable roof) ukuranana 280 kali 150 kali 230 milimeter sarta dibuka ti handap. Lamun unggal kelepét jerona diangkat, bakal katémbong lima botol, jeung unggal botolna némbongkeun Déwa Kabeungharan anu béda-béda dina warna Lima Unsur. Di handapeun botol-botolna aya lima kotak buta (blind box) tina bahan plush anu disoék pikeun némbongkeun figur leutik anu digayakeun. Kotak luarna dipapaés ku stémping foil, sarta labélna dicitak sacara digital. Bonéka plushna dijieun tina serat poliéster anu lemes kalayan detil bordir.

Pangakuan

Ngeunaan A' Design Award Perunggu

Fortune Express Kemasan Baijiu mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Fortune Express Kemasan Baijiu diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Fortune Express Kemasan Baijiu minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: This design injects youthful energy into traditional Baijiu creating a social currency that can be played with shown off and used for wish making The entire user journey Unbox Discover Resonate Share is crafted as an immersive experience bringing Baijiu from the traditional banquet table into the trendy lifestyle of young consumers
Diménsi & Bungkusan: Length 280mm x Width 150mm x Height 230mm
Tag: Youth Marketing, Baijiu Packaging, Blind Box Design, Crossover Product,
Téknologi Produksi: The outer box features foil stamping. The interior uses a layered lifting flap structure. Bottle labels are digitally printed with the Five Elements color palette. Plush dolls are crafted from soft polyester fibers with embroidered details.
Tantangan Desain: The key challenge was balancing heritage symbolism with youthful appeal. Translating the Five Wealth Gods and Five Elements philosophy into a cute, stylized visual language without losing cultural authenticity, while integrating a blind box mechanism and a ceremonial unboxing structure that feels both playful and premium.
Panalungtikan: This project explores how traditional Baijiu can engage young consumers by blending cultural heritage with interactive experiences Research focused on youth culture trends social currency blind box mechanics and emotional resonance to identify opportunities for reimagining the Five Wealth Gods motif through modern aesthetics and gamified unboxing rituals
Inspirasi: Inspired by the collision between traditional wealth deities and contemporary youth culture. Young generations seek lighter interaction with tradition: chibi images dissolve cultural distance, Five Elements colors endow modern aesthetics, blind boxes activate collection and sharing desires. The product becomes "social currency" carrying young people's small joys.
Durasi Proyék: The project started in Beijing in November 2025 and was completed in Beijing in January 2026.
Alur Operasi: User lifts the bottom-opening gable roof box to reveal the interior. Lifting each flap reveals five bottles, each with a different God of Wealth and Five Elements color. Below the bottles, five plush blind boxes are torn open to discover Q gods. The dolls encourage social media sharing.
Patén: /
Anggota Tim: Original designer: Wu Yao , llustration designer: Zhang Yuchen, Illustration designer: Xie Boxing, Illustration designer: Tan Zhen, Graphic designer: Zheng Ziyang, Graphic designer: Tang Wenhu, 3D Designer: Liao Hao and Copywriting: Xu Xiaohui
Krédit Gambar: /