The Sands Wine Labels Labél Anggur ku Giovanni Murgia

Karya The Sands Wine Labels Labél Anggur ku Giovanni Murgia nyaéta pamenang anu dihormat pisan tina 2018 A' Design Award Beusi anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

BeusiBungkusan· 2018

The Sands Wine Labels Labél Anggur

ku Giovanni Murgia

Klién: Cantina Li Duni

Pamenang A' Design Award Beusi dina Katégori Bungkusan

19,745

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #67776

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan The Sands Wine Labels Labél Anggur

Pikeun ngawujudkeun desain labél ieu, panilitian parantos dilakukeun dina téknik percetakan, bahan sareng pilihan grafis, tiasa ngawakilan nilai-nilai nilai perusahaan, sajarah sareng wilayah dimana anggur ieu dilahirkeun. Konsep tina labél ieu dimimitian tina karakteristik anggur: pasir. Nyatana, kebon anggur tumbuh di pasir laut ngan ukur jarak jauh ti basisir. Konsep ieu dilakukeun ku téhnik embossing pikeun ngadesain desain dina pasir Taman Zen. Tilu labél babarengan ngadamel desain anu ngagambarkeun misi anggur.

Pangakuan

Ngeunaan A' Design Award Beusi

The Sands Wine Labels Labél Anggur mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. The Sands Wine Labels Labél Anggur diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. The Sands Wine Labels Labél Anggur dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The concept of these labels starts from the unique characteristic of these wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. On the labels this concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The label is divided on two different cards: on top a natural ideal paper for embossing, on the bottom a metallic paper that gives a touch of color and personality to the design. The three labels put together make up a unique design in which the colored element becomes the link between them.
Diménsi & Bungkusan: Labels have a total dimension 83x130 mm divided on two section with different papers: on top a natural paper, on bottom a metallic film.
Tag: wine, label, packaging, wine label design
Téknologi Produksi: For these labels, at the top, we used a very fine natural paper texture with a warm and pleasant touch.
On this label a dry relief has been created that recalls the drawings of the sand. A metal foil colored gives identity and personality to the different labels. In the part below, a metallized paper was used which was then colored with a pantone color matched to the lamina. The personalized capsule recalls the label design and completes the packaging design project.
Tantangan Desain: The creative challenge was to transfer the unique characteristic of this winery and this territory into new labels with a modern and minimal style, but linked to the values of the territory.
We tried to find elements of continuity with the old labels, but creating a completely new and minimalist design.
Sand designs have a tactile element that makes them three-dimensional and more incisive from them without being too intrusive. The color that differentiates each label gives style and identity to each of them. The soft and sinuous lines of the label recall the sea and the sand of Sardinia
Panalungtikan: The research for this project started from the current sales data of the wines and their positioning perceived by the public. Based on a qualitative focus group of 20 people, we tested the comparison between the old labels and the current proposals, asking them to place the wines on a scale of quality and price. The results then emerged as the definitive choice on which we made a small quantitative panel test in some wine shops, recording excellent results on the perception of quality of wines and the choice of label design. This led us to finalize the project on the insights that emerged during the research.
Inspirasi: The sand and its movements, the sea that erase them every time. The inspiration came from this to represent this characteristic in a graphic and elegant way.
Durasi Proyék: Project started in January 2018 and finished in May 2017 in Sassari (SS - Italy)
Alur Operasi: The design of these labels has been designed to give a tactile effect when the bottle is taken in hand, thanks to the dry embossing and the natural texture of the paper. The visual effect is given by the impact color that distinguishes the different labels. Next to each other, the design of the labels joins like a single drawing on the sand.
Patén: No copyrights on this project
Anggota Tim: Art Director: Giovanni Murgia
Rendering images: Bruno Haver
Print: Juliagraf SpA
Krédit Gambar: Image #1: 3DRender: Bruno Haver
Optional Image #1: 3DRender: Bruno Haver
Optional Image #2: 3DRender: Bruno Haver
Optional Image #3: 3DRender: Bruno Haver
Optional Image #4: 3DRender: Bruno Haver