Pastry Gift Box Kotak Kado ku Fudesign - Kazuo Fukushima

Karya Pastry Gift Box Kotak Kado ku Fudesign - Kazuo Fukushima nyaéta pamenang anu dihormat pisan tina 2019 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerakBungkusan· 2019

Pastry Gift Box Kotak Kado

ku Fudesign - Kazuo Fukushima

Klién: Shanghai Yuyuan（group）co. Ltd

Pamenang A' Design Award Perak dina Katégori Bungkusan

29,895

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #77858

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Pastry Gift Box Kotak Kado

Mr. Qiao mangrupikeun merek pastry Yu Yuan. Merek ieu tujuanana pikeun nyebarkeun sareng ngahasilkeun kecap-kecap anu saé pikeun tempat pamandangan sareng kota Shanghai. Inspirasi desain asalna tina arsitektur sajarah Shanghai, ngagambarkeun budaya unik. Desain kréatif nyerep quintessence arsitektur nu bisa jadi gambar simbolis tina gaya Shanghai heubeul, dicampurkeun jeung gaya modern. Éta ngajadikeun pakét kado narik para wisatawan pikeun mésér salaku spésial lokal.

Pangakuan

Ngeunaan A' Design Award Perak

Pastry Gift Box Kotak Kado mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Pastry Gift Box Kotak Kado diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Pastry Gift Box Kotak Kado mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Yu Yuan is a famous historical scenery spot in Shanghai. Mr. Qiao is a pastry brand owned by the operating company of Yu Yuan. This is a Brand LOGO and package design project for Mr. Qiao. The design blended the western style pastry with old-shanghai style, using the image of Shikumen (literally stone gate), which is the traditional Shanghai architecture. It is evaluated as a differentiated design during the market of tradition food which is full of the outdated design.
Diménsi & Bungkusan: Width 250 mm x Depth 250 mm x Height 32 mm
Tag: Food, Package, Logo, Old Shanghai,
Téknologi Produksi: The key potion of this design is the combination of Chinese and Western styles.
The logois in the shape of a Chinese seal, suggesting that Mr. Qiao is a made in China brand of western-style pastry. This is a modern design which fits the times.
The packaging box is square with Chinese style. The simplest lines are used to represent Shikumen (literally stone gate). The gate is hollowed-out in the middle to show the LOGO, which has symbolic meaning.
The main color of the package is celadon green, representing old Shanghai.
When the inner box is opened, on the golden paper, the consumers will see the pattern of birds and phoenix tree leaves which symbolizes old Shanghai. This unique design brings surprise to the consumers.
Tantangan Desain: The core concept of the package design is modern nostalgic Shanghai. With this concept, the design should reflect charm of traditional Shanghai. Furthermore, the packaging style should be brand-new and unique, bringing topics for the tourists.
Panalungtikan: Field work has been done on Yu Garden and analysis has been made on the client’s present products and competitors. The target group is tourists visiting Yu Garden. Our competitors include not only Shanghai local brands and domestic brands, but also international brands (Japanese brands, Taiwanese brands, etc.) of gift box. Finally, the product positioning was confirmed as Modern Nostalgic Shanghai.
Inspirasi: In Shanghai, the year of 1800 is known as a Magic period. Full of historical stories, culture and arts attracted the generation by generation afterwards. By that time, architecture is the most representative of the unique culture. With the most advanced construction technology, integrated French style and tradition Chinese style, a brand-new culture was created. The creative design absorbed the quintessence of that age to take into this new era.
Durasi Proyék: The project started in November 2018 in Shanghai and finished in January 2019.
Alur Operasi: This gift box is sold in the scenery spot and online store of Yu Yuan. Targeting tourists out of Shanghai, from the country and worldwide. The image of design could be a symbolic of the city. Attracted the tourists to purchase as local specialty. It has been a spreading of Shanghai culture around the world as the tourists present it to friends and relatives.
Anggota Tim: Creative Directer: Kazuo Fukushima
Art Directer: Haruka Takeuchi
Designer: Haruka Takeuchi
Account Manager: Ying Zhou
Printing execution: Kuai Hu (Beijing) Printing