Huanghongying Kamasan Teh ku Wei Dai and Kun Luo

Karya Huanghongying Kamasan Teh ku Wei Dai and Kun Luo nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2020

Huanghongying Kamasan Teh

ku Wei Dai and Kun Luo

Klién: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

Pamenang A' Design Award Perunggu dina Katégori Bungkusan

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #87649

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Huanghongying Kamasan Teh

Huanghongying nyaéta desain kamasan pikeun teh anu dipelak di pagunungan Guizhou. Kotak luarna dijieun tina karton anu hampang, gampang dibawa, diangkut, sarta bisa didaur ulang. Tehna dipisah kana kantong-kantong leutik anu misah, sahingga unggal bagian bisa dicokot tanpa ngaganggu bagian nu séjén. Ilustrasi gambar leungeun nutupan beungeut kotak, nembongkeun iklim gunung teh, ékologi alam satempat, sarta cara-cara nanem anu dipaké di kebon tehna. Data anu mangpaat didaptarkeun di gigireun ilustrasi. Desain ieu ngamungkinkeun konsumen bisa nempo asal-usul jeung kualitas tehna.

Pangakuan

Ngeunaan A' Design Award Perunggu

Huanghongying Kamasan Teh mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Huanghongying Kamasan Teh diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Huanghongying Kamasan Teh minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: This packaging is the epitome of its planting environment.showing its core selling points from different angles by means of illustrations in its unique geographical environment, such as the diversified climate of tea mountain, the environmental management of tea tree growth, etc. The richness of the local natural ecology and the harmonious coexistence of man and natureso that consumers can intuitively perceive the quality support behind the product and the product's own maximum value.
Diménsi & Bungkusan: Width345mm x Depth 165mm x Height 85mm
Tag: tea ,packaging, beverage, illustration, Graphics, Environmental
Téknologi Produksi: The material of this package is made of carton structure, which is easy to recycle and light in weight, easy to carry and transport.
The tea is divided into small bags and has a separate structure for convenient drinking.
Tantangan Desain: The most difficult thing in the design is how to convey the diverse geographical environment and unique planting methods of tea plantations to consumers. Tea farmers have limited funds and can not carry out advertising and propaganda. This requires designers to convey as much information as possible when creating packaging without increasing customer costs. Ultimately, the designer decided to hand-draw the surface of the package in the form of illustrations, while listing some useful data one by one. On the premise of beauty and protection, the packaging was made into a propaganda picture.
Panalungtikan: In remote mountainous areas of Guizhou, tea farmers need to take their tea to the market for sale, but they can not find the core selling point to participate in the market competition. After receiving the project, the designer went deep into the local investigation and interviewed tea farmers and tea merchants. It was found that there was no trace of modern industry when tea growers cultivated tea. They did not use pesticides or fertilizers. All of them were organic and environmentally friendly, minimizing environmental pollution. This model is not common in modern tea gardens. He reminds us to live in harmony with nature.
Inspirasi: In the creation of this work, the designer went to the tea garden to inspect and found that the local tea farmers, in the awe of nature and ecological protection, used biological control methods to invest in a large number of beneficial insects such as swallows and seven-spotted ladybugs to control pests and diseases and protect tea leaves from pesticide contamination. This design is designed to show the richness of the local natural ecology and the harmonious coexistence of man and nature.
Durasi Proyék: The project was launched in Guizhou in March 2017, completed in Shenzhen in May 2018, and received the If Packaging Design Award in Germany in January 2019.
Alur Operasi: Tea is divided into separate small bags, which are convenient to take when drinking and will not pollute other tea. The outer packaging structure of tea is made of environmentally friendly paper.
Anggota Tim: Designer:Wei Dai
Creative Director:Kun Luo
Krédit Gambar: Designer Wei DAI,Huanghongying,2017