Happy Ginger Ale Fungsi Utama: Kemasan Inuman ku Wen Liu and Jiayi Sun

Karya Happy Ginger Ale Fungsi Utama: Kemasan Inuman ku Wen Liu and Jiayi Sun nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerakBungkusan· 2020

Happy Ginger Ale Fungsi Utama: Kemasan Inuman

ku Wen Liu and Jiayi Sun

Klién: Shenzhen Oracle Creative Design Co., Ltd

Pamenang A' Design Award Perak dina Katégori Bungkusan

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #88703

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Happy Ginger Ale Fungsi Utama: Kemasan Inuman

Happy Ginger Ale nyaéta desain kemasan pikeun inuman jahé anu dijual dina kaléng aluminium. Unggal kaléng ukuranana 115 milimeter panjangna, 66 milimeter rubakna sarta 66 milimeter luhurna. Visual utamana nyaéta ilustrasi anu digambar ku leungeun tina opat karakter anu ngaranna Ginger Man, Ginger Lady, Ginger Grandma jeung Ginger Kid. Opat tokoh éta ngawakilan lalaki, awéwé, jalma sepuh sarta barudak. Unggal karakter nyekel kaléng sarta némbongkeun ekspresi anu sugema. Gaya anu basajan tur hirup ngajénan pikeun ngawangun hubungan emosional sarta ngajak konsumén pikeun ngasaan rasa jahé.

Pangakuan

Ngeunaan A' Design Award Perak

Happy Ginger Ale Fungsi Utama: Kemasan Inuman mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Happy Ginger Ale Fungsi Utama: Kemasan Inuman diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Happy Ginger Ale Fungsi Utama: Kemasan Inuman mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The idea of producing a ginger beverage packaging design is I expect the design could increase a greater willingness to taste this unique flavor of the beverage. The design has four representative people who are men, women, old and young. The picture of those four characters hold beverage cans respectively. Their face blushed faintly and present a satisfying state in my designed picture. I expect that consumers could turn out an emotional connection when they see this series of packaging on the market. The illustration on the beverage jar seems to say to the consumer, "Can you give it a try?" I believe the emotive interaction is a unique part of the design.
Diménsi & Bungkusan: The packaging size is 115mm in length, 66mm in width and 66mm in height.
Tag: Ginger Beverage, For Young and Old, Relaxing, Illustration, Beverage Packaging
Téknologi Produksi: The design material is made of aluminum can.
Tantangan Desain: In the initial stage of the project, I have not to search a proper breakthrough point for a promotion perspective of ginger beverage. Because of a biased of ginger beverage seems to show up in China. Therefore it is hard to find a ginger beverage that is produced by the Chinese manufacturer. As ginger is generally using as a cooking condiment or medicinal material appears in our daily life but not a daily drink. However this type of drink is a popular selling product as Coke and Sprite at abroad. I used to have resisted the flavor of ginger after attracted by the unique taste of the ginger drink. Therefore I would like to do an experiment to design a lively effect of the drink. To make a difference from the graphic design of traditional advertising graphic design I would like to express a relaxing picture of hand drawing. It encourages people to get interested in the product and then they would be willing to taste.
Panalungtikan: Although a ginger beverage is very popular in the overseas market. However the Chinese consumer seems to resist for the ginger drink without tasting. As they consider a ginger beverage would be an astringent taste as ginger soup. The design of four figures illustration represents to the men and women, old and young. I expect that consumer can turn out an emotional connection when they see this series of packaging on the market.
Inspirasi: The inspiration comes from I tasted the ginger drink and impressed by its taste when I studied abroad. Moreover it is a rarely seen ginger drink in the Chinese market. The taste of the ginger beverage is refreshing and sweet. The ginger beverage is suitable for both young and old people. Thus I would like to design packaging for a ginger beverage in order to attract more people to taste this drink.
Durasi Proyék: The project started in April 2018 in Shanghai and finished in December 2018 in Shanghai.
Alur Operasi: The illustration of the figure image is the main visual of the packaging design. Because I would like to highlight an actual connection with the consumers by the design. In the creative process, I decided to apply a simple and vivid effect on the design image. The design could tell a story in the simplest and most straightforward way. I applied four representative characters in the main image of the design. They are named as Ginger Man, Ginger Lady, Ginger Grandma, Ginger Kid. The packaging design style of beverage is suitable for all ages.
Anggota Tim: Designer: Wen Liu
Designer: Jiayi Sun
Designer: Weijie Kang
Krédit Gambar: Image #1: Creator Wen Liu, Happy Ginger Ale, 2018
Image #1: Illustrator Jiayi Sun, Happy Ginger Ale, 2018
Image #1: Creator Weijie Kang, Happy Ginger Ale, 2018