Beautiful Life Fungsi Kamasan Kapur Barus ku Pica Packaging Design Lab

Karya Beautiful Life Fungsi Kamasan Kapur Barus ku Pica Packaging Design Lab nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2020

Beautiful Life Fungsi Kamasan Kapur Barus

ku Pica Packaging Design Lab

Klién: Beijing Lvsan Chemistry Co.Ltd.

Pamenang A' Design Award Perunggu dina Katégori Bungkusan

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #89378

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Beautiful Life Fungsi Kamasan Kapur Barus

Beautiful Life nyaéta desain kamasan pikeun kapur barus anu dijual di Cina. Kamasan kapur barus diatur sacara ketat, ku kituna kalolobaan produk di pasaran katingalna sarupa. Beautiful Life ngagunakeun logo kaligrafi, kembang siki (peach flower) sareng gambar tokoh anu dicandak tina lukisan Cina kuno. Jandela bukaanana boga bentuk lalay, simbol tradisional pikeun berkah. Kaléng ieu dicitak ku dalapan warna, sareng kotak kertasna diukir tur disepuh emas. Kaléng éta ngonci bau supados tiasa disimpen sareng dianggo deui. Panutup jero anu disumput ngajantenkeun wadah ieu hese dibuka ku barudak.

Pangakuan

Ngeunaan A' Design Award Perunggu

Beautiful Life Fungsi Kamasan Kapur Barus mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Beautiful Life Fungsi Kamasan Kapur Barus diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Beautiful Life Fungsi Kamasan Kapur Barus minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.
Diménsi & Bungkusan: Tin can: 75mm diameter * 83mm height
Paper box: 76mm width *76mm length *84mm height
Tag: Packaging, China, Culture, Daily chemicals, Household, Mothball
Téknologi Produksi: 8-color tinplate printing
Carving on paper
Gilding over paper
Tantangan Desain: The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.
Panalungtikan: The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.
Inspirasi: Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.
Durasi Proyék: The project started in January 2019 in Beijing and finished in April 2019 in Beijing.
Alur Operasi: The Chinese name of Beautiful Life is "香生记", which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.
Anggota Tim: Creative Director: Shuwei Qi
Art Director: Yeqiu Liu
Typographer: Qianqian Jiang
3D designer: Rijiang Wang
Photographer: Zhenzhou Liang
Account Executive: Yue Zhu
Krédit Gambar: Shuwei Qi and Rijiang Wang, 2019.