Songhua River Rice Paket Béas ku 33 and Branding Co., Ltd.

Karya Songhua River Rice Paket Béas ku 33 and Branding Co., Ltd. nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerakBungkusan· 2020

Songhua River Rice Paket Béas

ku 33 and Branding Co., Ltd.

Klién: Sourceage

Pamenang A' Design Award Perak dina Katégori Bungkusan

42,119

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #89941

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Songhua River Rice Paket Béas

Songhua River Rice, mangrupikeun produk béas anu saé dina Grup SUMBER BIDANG. Nalika festival cina tradisional - Festival Musim Panas, aranjeunna mendesain produk béas anu saé dibungkus anu saé pikeun kado pikeun kado Festival Festival, janten desain umumna nyéépkeun suasana meriah dina Festival Spring, nyorot unsur budaya tradisional Cina. sareng hartos saé anu hadé.

Pangakuan

Ngeunaan A' Design Award Perak

Songhua River Rice Paket Béas mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Songhua River Rice Paket Béas diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Songhua River Rice Paket Béas mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The Songhuajiang rice was the high-class rice from Suyuan Food Group. They produced the well-packaged rice as corporate gifts at Chinese new year approach. Therefore, the package design should satisfy the festival atmosphere，display the traditional Chinese culture elements, and spread the good moral.
Diménsi & Bungkusan: Width 210mm x Depth 40mm x Height 160mm
Tag: Package，China，Rice，Food，Festival，Cultural
Téknologi Produksi: The reason why this packaging was unique not only because its shape was unusual, but also its materials was special. In order to improve the quality and smoothness of packaging, they chose the fine pearl paper and used laser cutting technology, which made the scales of Koi more clear and the whole packaging more three-dimensional and vivd.
Tantangan Desain: Most rice packages in China are made in plastic bags. As a New Year gift, this kind of rice has not only Chinese traditional elements but also high-end auspicious implications, which is difficult to package. After the originality is determined as Koi carp, the requirements for subsequent materials and production technology are also very high. Through continuous cutting pressure testing, we finally achieve the effect of complete scaling without cutting off.
Panalungtikan: This striking unique packagings are both creative and aesthetical alongside with a good moral, keeping a deep impression to the consumers. It helps enhancing the customer's favor for the brand, as well as the brand marketers to complete a successful marketing.
Inspirasi: Koi means good luck in China. Therefore, combining the water, light, earth, and other elements, they picked up Koi as the packaging form. In addition, they inosculated patterns and color features of Koi for satisfying the overall visual effect.
Durasi Proyék: The project started in September 2018 in Beijing and finished in December 2018 in Beijing, and was exhibited in Supermarket in December 2018.
Alur Operasi: By comparing the effects of various papers, they finally adopted fine-grained Pearl paper, which can better highlight the texture of smoothness and brightness, as well as the combination of laser cutting technology and manual, to make the scales turn up slightly, so that the whole packaging has a more three-dimensional sense.
Patén: Copyrights belong to 33 and branding, 2019.
Anggota Tim: Xiaowei Zhang
Jing Xu
Zengwei Qin
Jingyan Li
Krédit Gambar: Main Image: Photographer Jing Xu, Songhua River, 2019.
Image #1: Photographer Jing Xu, Songhua River, 2019.
Image #2: Photographer Jing Xu, Songhua River, 2019.
Image #3: Photographer Jing Xu, Songhua River, 2019.
Image #4: Photographer Jing Xu, Songhua River, 2019.