Yingjiagong Baijiu Fungsi Utama: Bungkusan Inuman ku Wen Liu and Xianwen Wu

Karya Yingjiagong Baijiu Fungsi Utama: Bungkusan Inuman ku Wen Liu and Xianwen Wu nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerakBungkusan· 2020

Yingjiagong Baijiu Fungsi Utama: Bungkusan Inuman

ku Wen Liu and Xianwen Wu

Klién: Anhui Yingjiagong Jiu Co., Ltd

Pamenang A' Design Award Perak dina Katégori Bungkusan

32,677

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #89960

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Yingjiagong Baijiu Fungsi Utama: Bungkusan Inuman

Yingjiagong Baijiu nyaéta rarancang bungkusan pikeun inuman kadaharan suling ti Cina. Wangun Gunung Dabie dipaké minangka unsur rarancang utama. Lukisan mangsi tradisional Cina jeung gambar garis dihijikeun sangkan ngawangun citra gunung. Aréa bodas anu lega dilarapkeun, sarta warna héjo jadi warna utama. Kotak luarna dijieun tina plastik pikeun ngurangan biaya jeung ngamungkinkeun daur ulang. Botol jeung tutupna dijieun tina keramik anu dihias ku semprot. Kotakna panjangna 136 mm, rubakna 116 mm, sarta luhurna 290 mm. Rarancang ieu nampilkeun suasana fermentasi alami tina panyulingan éta.

Pangakuan

Ngeunaan A' Design Award Perak

Yingjiagong Baijiu Fungsi Utama: Bungkusan Inuman mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Yingjiagong Baijiu Fungsi Utama: Bungkusan Inuman diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Yingjiagong Baijiu Fungsi Utama: Bungkusan Inuman mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The distillery of Yingjiagong locates in the Huoshan County of Anhui Province, an international ecological county belt at 30 degrees north latitude. The pollution-free mountain spring water in the Dabie Mountains in the nature reserve can produce a fine Baijiu. The Dabie Mountain has several natural advantages such as the ecological production area, the ecological water, the ecological raw material, the ecological fermentation, and the ecological recycling. The idea of the design is to promote the ecological and natural fermentation environment of Baijiu of Huoshan County. The design develops the product concept.
Diménsi & Bungkusan: The outside packaging box size is 136mm in length, 116mm in width and 290mm in height.
Tag: Technology, Style, Bottle shape design, Liangsanjiang, Sanxingdui, Cultural relic
Téknologi Produksi: The outside box is made of plastic for cost reduction and recycling. The bottle is made of ceramic with a spray pint. The bottle cap is also made of ceramic.
Tantangan Desain: In the early stage of the design process, the designers had not produced the combination of tradition and modernity elements of the project design style very well. So the designers have continuously improved the design expression and cost control, and then the final effect went well.
Panalungtikan: The distillery of Yingjiagong Baijiu has an ecological and natural geographical fermentation environment with a profound cultural background. After I had researched and visited the site of the distillery of Yingjiagong then I started to design the project.
Inspirasi: The design element uses Dabie Mountain as a creative point in this project. The distillery of Yingjiagong Baijiu is in the mountainous area. The topographical trend image of Huoshan county has inspired the design. The designers combined the mountain shape with the traditional Chinese ink painting and line expression on the design. The image of the design seems strong and full of charm. The overall colour of the design is white. The main colour tone is green with a strong Chinese calligraphy and painting feature. The design highlights the concept of Yingjiagong Baijiu the way Chinese people's sincere hospitality and the traditional Baijiu culture.
Durasi Proyék: The project started in November 2018 in Shenzhen and finished in March 2019 in Shenzhen.
Alur Operasi: he project aims to promote the natural Baijiu fermentation environment of the distillery of Yingjiagong. The distillery of Yingjiagong Baijiu places in the mountainous area of Dabie Mountain. Dabie Mountain has been used as a creative point in the design. The topographical trend map of Huoshan County also has inspired this design project. This design combines with a traditional Chinese ink painting and line expressions in the design to play a role in communication and promotion. In the later stage of design, the application of material and technology has continuously improved. The final result of the project went well.
Anggota Tim: Designer Wen Liu
Designer Xianwen Wu
Designer Mao Li
Designer Weijie Kang
Krédit Gambar: Image #1: Creator Wen Liu, Yingjiagong Baijiu, 2019
Image #1: Creator Xianwen Wu, Yingjiagong Baijiu, 2019
Image #1: Creator Mao Li, Yingjiagong Baijiu, 2019
Image #1: Creator Weijie Kang, Yingjiagong Baijiu, 2019
Image #1: Photographer Sailin Zhang, Yingjiagong Baijiu, 2019