Pop Up Magazine Judul Pambuka ku Rafael de Araujo

Karya Pop Up Magazine Judul Pambuka ku Rafael de Araujo nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Pilem.

PerakPilem· 2020

Pop Up Magazine Judul Pambuka

ku Rafael de Araujo

Klién: Pop Up Magazine

Pamenang A' Design Award Perak dina Katégori Pilem

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Verifikasi Status Panghargaan pikeun #97126

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

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Désain

Ngeunaan Pop Up Magazine Judul Pambuka

Proyék mangrupikeun perjalanan pikeun ngajalajah masalah Uwal (tema pikeun 2019) sacara abstrak sareng adi, nunjukkeun perobihan, hal-hal anyar sareng akibat tina éta. Sagala visual anu beresih sareng nyaman ditingali, kontras sareng kanyataan anu teu pikaresepeun tina kalakuan kabur. Desain ieu terus-terusan robih sareng bentuk morphing dina animasi ngagambarkeun kalakuan anu dibaca, disababkeun ku sababaraha kaayaan. Ngewa ngagaduhan hartos anu béda-béda, interpretasi sareng sudut pandang bénten-béda ti anu suka-suka ka anu serius.

Pangakuan

Ngeunaan A' Design Award Perak

Pop Up Magazine Judul Pambuka mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Pop Up Magazine Judul Pambuka diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Pop Up Magazine Judul Pambuka mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Escaping a room, escaping work, city, nature, escaping a mindset, identity, escaping from your past and future? Escape was the theme chosen for 2019, it takes on different meanings and interpretations, from playful to serious. The project was a journey to explore escape issues in abstract ways. This ride suggests to escape all the time, but at the same time, we are opening doors to discover something new, out of our comfort zone and learning from that.
Diménsi & Bungkusan: We did variations for the delivery: 1 minute piece, 1 bumper of 10 seconds and 3 bumpers of 3 seconds. All done in fullHD 1920 x 1080 pixels.
Tag: illustration, art design, escape, minimalist, flow, morph, animation, 2d, abstract, fluid
Téknologi Produksi: The project was done 100% Digital. For Animation, I mixed cel animation techniques with keyframes interpolations, done with Adobe Photoshop and Adobe After Effects.
Tantangan Desain: The only challenge here was in the creative process, how to create an abstract piece in 1 minute and keep the storytelling making sense. So was divided by introduction, with the doors opening, (which can be interpreted as ''escaping''), then presenting the main character, in a shape of a circle, escaping from a pattern of squares, falling and getting stuck in a puzzle, escaping from other eyes, cities, natures and going on.
Panalungtikan: I did a narrative review of the relationship between the concept ''escape'' and the stories from the contributors, so me and Annie, Art director from Pop-Up magazine, did some sketches and collected examples from all stories, like, escape from a situation, from the city, from nature, etc.. with all ideas selected, we started to produce the piece.
Inspirasi: The idea for this project was to create a contemplative piece to watch.
We wanted to transform the scene, show different perspectives and new paths.
We were inspired by minimal and clean shapes, like doors and eyes, but for the most part, abstract forms. In the animation, we were looking for organic and smooth transitions, morphing all the time.
The design, animation, and music were synced in perfect harmony, leading a poetic flow for the entire piece.
Durasi Proyék: The project started in June 2019, I was based in Los Angeles, and Annie based in San Francisco, and the exhibition started in California in September 2019.
Alur Operasi: Keyframes interpolation was used in some situations, basically, you define point A and B, and the software creates the in-between. For cel animation, you draw every frame, using the animation principles.
The project was done in 12 frames per second, so the piece looks more craft hand and less digital.
Anggota Tim: Pop-Up Magazine Art Direction:Annie Jen
Music:Magik*Magik Orchestra
Composer:Minna Choi
Design / Animation / Direction:Rafael de Araujo
Created by Pop-Up Magazine
Krédit Gambar: Rafael de Araujo, 2019.