Buchanan's Red Seal Kemasan Botol Whisky ku Pierre Delebois - forceMAJEURE Design

Karya Buchanan's Red Seal Kemasan Botol Whisky ku Pierre Delebois - forceMAJEURE Design nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Emas anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

EmasBungkusan· 2020

Buchanan's Red Seal Kemasan Botol Whisky

ku Pierre Delebois - forceMAJEURE Design

Klién: Diageo

Pamenang A' Design Award Emas dina Katégori Bungkusan

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #99305

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Buchanan's Red Seal Kemasan Botol Whisky

Buchanan's Red Seal nyaéta desain kemasan pikeun whisky campuran (blended whisky). Desainna ngawengku struktur botol anyar, labél, sarta kotak kado. Botolna miboga lekukan lemes anu ngabingkai ségel beureum anu ditempatkeun di tengah beungeut hareupna. Lambang Buchanan's diémbos dina bagian tukang kaca, sahingga lambangna katingali tina hareup. Tanda tangan anu diémbos aya di gigireun ségel éta. Kaca warna ambar robah jadi semu héjo di bagian dasarna, hiji ciri anu dipiboga ku sakabéh produk dina rangkéanana. Kotak kadona dibuka siga buku pikeun némbongkeun botolna.

Pangakuan

Ngeunaan A' Design Award Emas

Buchanan's Red Seal Kemasan Botol Whisky mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Buchanan's Red Seal Kemasan Botol Whisky diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Buchanan's Red Seal Kemasan Botol Whisky nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: forceMAJEURE was asked to create a brand redesign for Buchanan’s Red Seal, and bring to life the exclusive blend through the redesign of a new bottle structure, package design and gift box, highlighting its luxury and quality. Based on the ideals of sharing and generosity that Buchanan’s is known for, we crafted an elegant bottle shape with soft curves that allow the iconic Red Seal to shine. The bottle sits in a beautifully crafted gift box, which opens like a book to reveal the unique bottle.
Diménsi & Bungkusan: Bottle: 0.75L/75cl/750ml.
Box: 235mlx235mlx101.6ml
Tag: #rebrand, #productdesign, #packagedesign, #luxury, #whisky, #brownspirits,
Téknologi Produksi: For the bottle, forceMAJEURE closely collaborated with the glassmaker to create the perfect interaction between the front and back embossed rosette, and on the green tint at the base of the bottle that is a hallmark of all bottles in the Buchanan’s line. The stopper mirrors the shape and colors of the bottle. The mixed materials used connote luxury: Buchanan's engraved gold metal and red textured wood. Authenticity is created by the red simulated wax seal, finely molded to achieve the lions and word details highlighted with gold. The neck label is printed on metallic substrate with micro emboss. The bottom label is printed on transparent PSL with raised gloss varnish. This bottle comes in a luxe coffret mixing metallic substrate and shimmery textured substrate.
Tantangan Desain: Every single expression of Buchanan’s whisky is made with the same degree of care, symbolizing the utmost quality and craftsmanship, and forceMAJEURE's goal was to honor that in all elements of this redesign of Buchanan's Red Seal. We crafted a new elegant bottle shape with soft curves that allow the iconic Red Seal to shine, nestled at the heart of the bottle. The rich amber liquid gives way to a green tint at the base of the glass, a hallmark of all bottles in the Buchanan’s range.
Inspirasi: forceMAJEURE's design team drew inspiration from the rich history of James Buchanan and his dedication to the utmost in quality and craftsmanship. The beauty is in the details: the Buchanan's crest is proudly embossed on the back of the glass and beautifully frames the Red Seal. Alongside of the bottle, James Buchanan's signature is embossed. The luxurious closure is an ornament to the bottle, and the majestic reds and golds of the seal, signature and label evoke the royal family, for which the whisky was created.
Anggota Tim: Harry Chong, Product Design Director
Pierre Delebois, Strategy and Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager
Krédit Gambar: Image #1: Taka Igarashi for forceMAJEURE Photo Studio
Image #2: Taka Igarashi for forceMAJEURE Photo Studio
Image #3: Taka Igarashi for forceMAJEURE Photo Studio
Image #4: Taka Igarashi for forceMAJEURE Photo Studio
Image #5: Taka Igarashi for forceMAJEURE Photo Studio