Cera Una Volta Vinetikett av Giovanni Murgia

Designen Cera Una Volta Vinetikett av Giovanni Murgia är en högt ansedd vinnare av den mycket prestigefyllda 2021 A' Design Award i Guld i tävlingskategorin Förpackningsdesign.

GuldFörpackning· 2021

Cera Una Volta Vinetikett

av Giovanni Murgia

Klient: Cantine Chessa

Vinnare av A' Design Award i Guld i kategorin Förpackning

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Färger

Designen

Om Cera Una Volta Vinetikett

Cera Una Volta (Once Upon a Time) är inte bara ett vin utan också ett språng in i det förflutna. Den föddes ur drömmen om att skapa en liten oenologisk juvel genom att uppskatta förfädernas läror och vinframställningstekniker från det förflutna. Idén med det kreativa konceptet vin berättar, i enkelheten i sagans överdrift som väl representeras av illustrationen på etiketten, historien om detta vins födelse och om vem som producerade det. Stilen som valts är medvetet sagolik, för att ge en magisk touch till ett vin som skiljer sig mycket från den klassiska stilen hos Vermentino.

Erkännandet

Om A' Design Award i Guld

Cera Una Volta Vinetikett är vinnare av A' Design Award i Guld, ett oerhört prestigefyllt erkännande som tilldelas förstklassiga, underbara och enastående designverk. Guldvinnare är utomordentligt innovativa, visionära och glamoröst bländande skapelser som speglar sina formgivares briljans, visdom och skicklighet. Cera Una Volta Vinetikett förväntas vara en högt prisad, trendsättande och monumental uppfinning som levererar oöverträffat värde. Detta vinnande verk i A' Design Award i Guld är ett spektakulärt, respekterat projekt som i hög grad gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Cera Una Volta Vinetikett skapar intensiva känslor av längtan, väcker passion, uppmuntrar kreativitet och fascinerar oss.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: The idea of the creative concept of the wine Cera Una Volta tells, in the simplicity of the fairytale hyperbole well represented by the illustration on the label, the story of the birth of this wine and that of who produced it. The style chosen is deliberately like a fairytale, a bit to give a magical touch to a wine that differs greatly from the classic style of the other products of the company, but also to underline its highly expressive and dreamlike nature.
Dimensioner & förpackning: Label: 13,5x8,8 cm
Box: 32x27x10 cm
Taggar: wine, packaging, illustration, label design
Produktionsteknik: Label: The wine label was created with a coated paper with a special texture reminiscent of a fabric. The paper has a special treatment that makes it soft and silky to the touch to increase the tactile sensation of the product.
Box: The package contains 3 bottles and recalls the label design. it is made with a cardboard covered with the same paper as the label and has a box opening.
Designutmaning: The request was to create a label that would appeal to a target of wine lovers who seek in a wine not only the quality of the product but also a certain exclusivity and elegance together with elements of corporate and personal storytelling.
Basically an audience of wine lovers looking for wine goodies produced by small cellars, with strongly territorial and identity characteristics. A target inclined to spend on quality products, which seeks a wine, beyond the purely qualitative aspect, also a side dish linked to the company and personal story of who produced that wine, as if to want to live the experience in holistic way.
The goal was to create a highly expressive and personal packaging design that could tell a story related to the people behind this wine.
Forskning: The research to develop the project was born from the inspiration for the famous book The Little Prince by Antoine de Saint-Exupery and his illustrations. The abstract and fairytale concept that inspired this work comes from here. Tell this wine, born from a dream, in a dreamlike and light way. The work to get to the final illustration went through several steps up to the final version which contains the main elements of the project. The goal is to create a unique and recognizable design capable of telling a story.
Inspiration: The Cera Una Volta therefore presents itself with this very suggestive label focused on a light and captivating style that integrates with the golden color of the wine specifically inserted in a transparent burgundy bottle, to reveal its bright and pleasantly golden color. It represents the lightness and light-heartedness of a young girl who flies on the wings of fantasy to follow her dream accompanied by her friend swallow who will guide her on the path to creating this wine.
Projektlängd: The project was started in June 2019 in Sardinia, finished and published in December 2019. The wine is on the market from January 2020
Arbetsflöde: The design of these labels is designed to give a tactile effect when picking up the bottle, thanks to the label paper and tactile processing. Soft-touch colors and embossing techniques are used to transfer the fairytale effect of the visual design.
Teammedlemmar: Giovanni Murgia - Art direction
Sara Pilloni: Illustration
Bruno Haver: 3D bottle rendering
Bildkrediteringar: 3D Render: Bruno Haver
Photography: Giovanni Murgia