Sogurt With Love and All Things Good Fryst Yoghurtförpackning av Jimmy Chew

Designen Sogurt With Love and All Things Good Fryst Yoghurtförpackning av Jimmy Chew är en högt ansedd vinnare av den mycket prestigefyllda 2021 A' Design Award i Järn i tävlingskategorin Förpackningsdesign.

JärnFörpackning· 2021

Sogurt With Love and All Things Good Fryst Yoghurtförpackning

av Jimmy Chew

Klient: Sogurt

Vinnare av A' Design Award i Järn i kategorin Förpackning

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Färger

Designen

Om Sogurt With Love and All Things Good Fryst Yoghurtförpackning

Sogurt With Love and All Things Good är en förpackningsdesign för bägare med fryst yoghurtglass. Friska färgnyanser används för att spegla en tillgänglig, lättsam och elegant varumärkesröst. Överlagrade illustrationer personifierar sammansmältningen av nyckelingredienser i varje unik smak. Typografi, ikonografi och layout är utformade för att presentera produktinformation tydligt och underlätta läsningen. Lokket av plast från den tidigare förpackningen har ersatts med ett lock i papper. Varje bägare rymmer 125 milliliter och är 74 millimeter bred.

Erkännandet

Om A' Design Award i Järn

Sogurt With Love and All Things Good Fryst Yoghurtförpackning är vinnare av A' Design Award i Järn, ett prestigefyllt erkännande som tilldelas bra designverk som uppfyller de professionella och industriella krav som förväntas av välgjorda skapelser. Järnvinnare visar stor skicklighet, hög specialisering, expertförståelse och skaparnas kreativa förmåga. Sogurt With Love and All Things Good Fryst Yoghurtförpackning förväntas vara en högt skattad, beundrad och älskad skapelse som är praktisk och innovativ. Detta vinnande verk i A' Design Award i Järn integrerar branschens bästa praxis och har kompetenta tekniska egenskaper kopplade till kunnande och talang. Sogurt With Love and All Things Good Fryst Yoghurtförpackning respekteras för sin grundlighet och är utformat för att åstadkomma förbättringar av livskvaliteten som hjälper till att göra världen till en bättre plats.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: The renewed brand identity and packaging system emphasizes on visual clarity and simplicity, with the main intention to congruently reflect evolution of the brand, personality of the founder and needs of their consumers.

Fresh colour hues have been used to reflect the approachable, fun loving, free spirited and elegant voice of Sogurt. The design showcases an optimistic aesthetic with uniquely overlaid illustrations to personify the fusion of key ingredients within each deliciously healthy crafted flavour.
Dimensioner & förpackning: 74mm(width) x 82mm(height) x 82mm(diameter)
125ml ice-cream cup
Taggar: Sogurt, Hartwork, Packaging Design, Experience Design, Froyo, Ice-Cream
Produktionsteknik: Jimmy has scrutinised every element in the packaging design, from the colors, iconography, font type, visual design to materialization. The end result is a balanced design consideration of aesthetic, production efficiency and experience design.

By eliminating the use of plastic lid, which was in Sogurt's old packaging design, and switching to the use of paper lid, the design is intently aligned with Sogurt's brand values of spreading love and wellness. A positive messaging "Crafted With Love And All Things Good" is integrated into the design to accentuate their brand values.
Designutmaning: The creative challenge faced during this project is on the production & logistics side of things. Due to the Covid-19 pandemic, this has affected the production lead time of the packaging, as well as the logistics transportation of the finished product. The campaign launch date to reveal the new packaging and visual design has to be slightly delayed.
Forskning: The success of the project depends largely on incorporating empathy driven service design to understand the client's personality, their business and touchpoints and their customers' needs. Interview and feedback were conducted with the brand owner and their customers to understand the challenges on their existing packaging design in areas of construction, production and visual design.

These knowledge are congruently aligned into the brand uplift and packaging design, to work strategically in tandem with Sogurt's campaign to extend ecommerce into their business to outreach a wider audience.
Inspiration: Jimmy has invigorated the Sogurt brand with a uniquely created packaging design. Every visual communication touchpoint designed for the Sogurt brand, from illustration, icons, colors, typography is purely intended to reflect the personality of the brand owner and permeate positive feelings, spreading positivity and enhance the good feelings to the consumer.

The ultimate intention is a visual identity specially created to accentuate positivity and liveliness.
Projektlängd: The project started in August 2019 in Singapore and finished in October 2020. The new packaging designs are revealed to the market in January 2021.
Arbetsflöde: The intended users' point-of-view is primarily to be able to extract the product information with clarity without being overwhelmed by the amount of information. The packaging design has been intently designed with the information hierarchy, content reading experience and visual design strategically considered.

The amount of information to be showcased has been stringently scrutinised with careful usage of layout, font type and iconography to promote readability.
Teammedlemmar: Creative Director : Jimmy Chew
Designer : Jimmy Chew
Bildkrediteringar: Image #1-4 : Photographer Antelope Studios, 2021.
Image #5 : Photographer Sogurt, 2021.