Grassy Premiados Kaffeförpackning av Dimitri Lociks

Designen Grassy Premiados Kaffeförpackning av Dimitri Lociks är en högt ansedd vinnare av den mycket prestigefyllda 2022 A' Design Award i Silver i tävlingskategorin Förpackningsdesign.

SilverFörpackning· 2022

Grassy Premiados Kaffeförpackning

av Dimitri Lociks

Klient: Grassy Caffè

Vinnare av A' Design Award i Silver i kategorin Förpackning

27,497

Verifierad prisvinnare

Verifiera prisstatus för #128993

Besök webbplats Visa hos A' Design Award Pressmeddelande Utmärkelsemärke

Färger

Designen

Om Grassy Premiados Kaffeförpackning

Grassy Premiados är en förpackningsdesign för brasilianskt specialkaffe. Asken har organiska och modulära former inspirerade av mahognyfrön, kaffebönor och de böljande linjerna i brasiliansk modernistisk arkitektur. Den modulära formen möjliggör stapling och en distinkt exponering på hyllorna. Asken är tillverkad av kartong med matt laminering, folietryck och monokromt tryck. Kaffet förvaras i en plastpåse med en ventil som skyddar bönorna från syre. En självhäftande etikett i metallisk film förseglar asken och bär produktinformationen, vilket möjliggör snabb anpassning till en låg kostnad.

Erkännandet

Om A' Design Award i Silver

Grassy Premiados Kaffeförpackning är vinnare av A' Design Award i Silver, ett utomordentligt prestigefyllt erkännande som tilldelas förstklassiga, hänförande och imponerande designverk i toppskiktet. Silvervinnare är oerhört briljanta och utomordentligt kreativa verk som illustrerar sina formgivares enastående expertis, talang och skarpsinne. Grassy Premiados Kaffeförpackning förväntas vara ett underbart paradexempel som är anmärkningsvärt professionellt och djupt innovativt. Detta vinnande verk i A' Design Award i Silver är en mycket uppmärksammad, beundrad uppfinning som gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Grassy Premiados Kaffeförpackning är en skapelse som avundas starkt, som väcker längtan, förmedlar positiva känslor och väcker förundran och häpnad.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: Grassy Premium packaging was designed to allow a high impact visual display on shelves, at an affordable cost and easy to assemble, adding value to award-winning Brazilian coffees. Its organic shapes are also modular, which allows for stacking and a very differentiated way of displaying on shelves and showcases. The packaging also features an adhesive label solution, which allows for quick and varied customization of the packaging.
Dimensioner & förpackning: The assembled package is 20 centimeters wide, 14 centimeters high, and 14.5 centimeters deep.
Taggar: package, Brazilian coffee, biomimetic, bio design,
Produktionsteknik: The Grassy Premium packaging has two moments, the box was developed to be produced in large batches, to amortize the investment in graphic finishes with higher cost and added value, while the labels are manufactured on demand, in short runs. The box was designed to ensure high perceived value at a low cost. We use cardboard, matte lamination, hot stamp, and monochrome printing. The labels are made of metallic BOPP film with special printing and cutting. The coffee, as it needs special protection against oxygen and other external agents, is protected in a plastic bag with valve.
Designutmaning: The main challenge was to make a paper packaging that had an exceptional aesthetics, but was functional, modular and easy to use. The solutions started from a design approach inspired by nature, observing formal solutions, modulation and visual appeal in mahogany seeds and coffee beans. Another difficulty was to reconcile a very organic design with requirements of economic and productive viability. In this sense, we work together with suppliers, testing materials, printing and assembly solutions that enabled packaging with high perceived value, but low production cost.
Forskning: The project started from a briefing interview, where the client's demands were defined. We then started market research that revealed the need for a more innovative approach to designing award-winning coffees. We analyzed luxury packaging, but the final inspiration came from observing nature and studying biomimetics. After the phase of creating alternatives, we go on to validation with the client, prototyping, and testing. Then we started the budget, feasibility analysis, adjustments, closing files, prototype approval and final production phase.
Inspiration: The packaging design was inspired by the shapes and modulations of seeds, in addition to the curves of Brazilian modernist architecture, allowing not only a very different look for the project but also the possibility of a unique modulation. The great insight of the packaging came from a walk in the park in Brasilia, where we found a mahogany seed that sparked our gaze to other sources of solution, such as the shape of the coffee bean and the curves of the Oscar Niemeyer's architecture, resulting in the construction of an elegant and innovative Brazilian symbology.
Projektlängd: The project lasted 6 months, with 3 months in the design phase in Brasilia, 2 months in the adjustments, budget and production phase in Santa Catarina, and another 1 month in the training and launch phase, in Sao Paulo.
Arbetsflöde: The package assembly process is simple: the first step is to place the coffee in the plastic bag, extracting the oxygen, then take the package planned for assembly, carefully reinforcing the creases. After assembling the box, we insert the bag with the coffee in it and, finally, we seal the box with an adhesive label that defines the information about the product.
Teammedlemmar: Designer and Creative Director: Dimitri Lociks; Design member: Simone Turíbio; Feasibility consultant: Marília Turíbio
Bildkrediteringar: all images and videos: photographer Dimitri Lociks, study with shadows, 2021.