The Storyteller Single Malt Irländsk Whisky av Tiago Russo and Katia Martins

Designen The Storyteller Single Malt Irländsk Whisky av Tiago Russo and Katia Martins är en högt ansedd vinnare av den mycket prestigefyllda 2023 A' Design Award i Platina i tävlingskategorin Förpackningsdesign.

PlatinaFörpackning· 2023

The Storyteller Single Malt Irländsk Whisky

av Tiago Russo and Katia Martins

Klient: The Craft Irish Whiskey Co.

Vinnare av A' Design Award i Platina i kategorin Förpackning

3,276,977

Verifierad prisvinnare

Verifiera prisstatus för #149512

Visa hos A' Design Award Pressmeddelande Utmärkelsemärke

Färger

Designen

Om The Storyteller Single Malt Irländsk Whisky

Berättarens mål är att bli en förstärkt uppslukande och personlig intimistisk upplevelse, genom ett kärl som måste hållas i ens hand, fullt uppskattat när man tittar och hanterar, känner de frostade och tydliga texturerna, guldkanterna och räfflorna, och i slutändan obsidianen detaljer om förslutningen, i vad som är en helt sensoriell och upplevelsebaserad flaskdesign. Alla återstående tillbehör är gömda i osynlig sikt och endast tillgängliga från olika axlar i lådan, bara för att avslöja den ultimata uppslukande upplevelsen genom att helt utforska hemligheterna som Berättaren har att erbjuda.

Erkännandet

Om A' Design Award i Platina

The Storyteller Single Malt Irländsk Whisky är vinnare av A' Design Award i Platina, ett ytterst prestigefyllt erkännande som tilldelas genuint exceptionella, eleganta och magnifika designverk. Platinavinnare är skapelsens underverk, bevis på den intellektuella kreativitetens gränser, och visar sina formgivares oöverträffade yrkeskunnande och genialitet. Dessa verk förväntas vara de mest hyllade som definierar en epoks estetik, bidrar till samhällets välbefinnande och flyttar fram gränserna för konst, vetenskap, design och teknik. The Storyteller Single Malt Irländsk Whisky uppvisar en transcendent nivå av excellens och gör utan tvekan världen till en bättre plats med sina fördelaktiga och värdefulla egenskaper. The Storyteller Single Malt Irländsk Whisky är ett vinnande verk i A' Design Award i Platina som väcker längtan, inspirerar, entusiasmerar, förtjusar och väcker stor glädje.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: Inspired by heritage, telling the tales of Ireland and Irish Whiskey, The Storyteller is an ultra-rare whiskey that is heavily influenced by a see-through display that fully focuses on the bottle, without further distractions. A 360 degree design that encompasses and merges the details of bottle and box: an interplay of angles that elevate the display and base booklet whilst keeping all other secrets fully hidden, from the glasses to the pipette, all in their respective secret compartments.
Dimensioner & förpackning: The bottle's geometry starts from the irregular angular base, making the bottle an enneahedron that will only be placed on top of a surface on its side, allowing for the correct reading of the written information. Due to this, the bottle can only be held by hand or in the golden tripod inside the box, where, hidden in the lower dark leather casing are four push-to-open drawers, each one towards one axis, and revealing glasses, coasters, stones, pipette, carafe, and of course, the secret booklet.
Taggar: Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, exclusive, bottle
Produktionsteknik: The Storyteller's vessel is an interplay of surfaces and geometries where half is fully frosted, and the other half, slightly recessed, is fully clear, revealing the whiskey inside in all its glory. This creates a visual play of slowly revealing the shades of the whiskey and the gold foiled across the bottle whilst viewing it from any angle. The box, on the other hand, present, at first glance, a vertical shape, with all the accessories hidden so that be bottle stays the centre of attention.
Designutmaning: The main creative challenge in developing The Storyteller was the combination of different materials and slots that could create an illusion effect for both bottle and booklet. As a very peculiar glass vessel, full of intricate details and finishes, its stand also needed to defy the conventional, by maximizing the way the bottle, closure and detailing are highlighted by the experience box, keeping the interaction a moment of discovery instead of a product that gives away every single feature.
Forskning: The focus of R&D during the creation of The Storyteller was focused on Irish History and literature. As an homage to the Managing Director, Ian Duignan's ancestors' and their trade, The Storyteller is a product that must understand the past, its importance and relevance, whilst looking into the future, with a disruptive approach and new methods of showcasing and highlighting the vessel and the whiskey inside. Due to that, mechanisms, automations and displays were also a core part of the research.
Inspiration: More than a collectable, more than pure visionary design, The Storyteller represents an authentic piece of Irish History. Based on our Director's ancestors' tradition of being the country's storytellers, travelling from town to town and delivering the news across the island, this is a meaningful, personal take on a whiskey experience that merges with design to create a moment in History, to create new memories, powerful ones, around a glass of one of the rarest, most sought-after whiskeys ever produced.
Projektlängd: Over a year, The Storyteller was designed and envisioned to the finest of details, thought through in order to provide a fully immersive experience between user and bottle. The box was developed to act as a cabinet of curiosities, where History and Mythology merge into secret chambers that reveal the whiskey-tasting accessories and the booklet, hiding in plain sight, waiting for the chosen user to unleash its secrets, yet always focusing on the floating bottle as the core of interaction.
Arbetsflöde: Opening from the top in angled hinges, The Storyteller box opens exactly like two books together, making it only possible to remove the bottle from the top, held in a metallic tripod that elevates the vessel, slightly tilted upwards, allowing for a better read of the information embedded into the bottle. Underneath, a combination of optical illusion, LED and perspective reveals just a glimpse of the booklet that tells the story of the whiskey and meaningful moments of Irish whiskey heritage.
Teammedlemmar: Tiago Russo
Katia Martins
Bildkrediteringar: The Craft Irish Whiskey Co.