Natura Dried Fruits Torkade Frukter av Mohsen Koofiani

Designen Natura Dried Fruits Torkade Frukter av Mohsen Koofiani är en högt ansedd vinnare av den mycket prestigefyllda 2024 A' Design Award i Brons i tävlingskategorin Förpackningsdesign.

BronsFörpackning· 2024

Natura Dried Fruits Torkade Frukter

av Mohsen Koofiani

Klient: Natura

Vinnare av A' Design Award i Brons i kategorin Förpackning

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Färger

Designen

Om Natura Dried Fruits Torkade Frukter

Denna design bygger på en kombination av konstnärliga skulpturer, frukter och djur, där subtila konstnärliga förändringar har gjorts. Bilderna etablerar en tydlig koppling mellan djur, frukter och kultur. Eftersom designens huvudtema är att bevara ekosystemet har, utöver växtätande djur, även vilda rovdjur använts på vissa platser som symbol för kraft. Förpackningen använder enkla och kraftfulla färger för att dra uppmärksamhet, och nedbrytbart material används för att skydda miljön.

Erkännandet

Om A' Design Award i Brons

Natura Dried Fruits Torkade Frukter är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. Natura Dried Fruits Torkade Frukter förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. Natura Dried Fruits Torkade Frukter tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: In this design, most of the artistic sculptures of the cultural history of the world have been used, although it should be noted that subtle changes have been made to them. In the pictures, a clear connection has been made between creatures, selected fruits, and historical culture. But since the main theme of the packaging idea is to preserve the ecosystem, in addition to vegetarians, wild animals (hunters) have also been used as a symbol of power in some places. According to the main message of the packaging (environmental protection), degradable packaging has been used.
Dimensioner & förpackning: Kraft paper tube box packaging
Capacity: 250g
Mouth: 95mm
Depth: 200mm
Taggar: Dried Fruit, Fruit, Dried Fruit Packaging, Color, History, Ecosystem, Animals, Food
Produktionsteknik: All the designs are painted and the created designs are formed by studying and ideas are taken from them and there is no copying of the original works. Paintings of high artistic value have been created. Digitally designed images are created with pen and ink drawing techniques and gold lines are used between them.
Designutmaning: In the first stage, the designer intended to engage the viewer's mind with historical cultures and through that show the importance of the earth and the ecosystem of life. Therefore, finding this connection required a lot of study and initial plans, and this was the designer's challenge in conceptualizing and implementing it.
Forskning: Type of research: studies
Research objectives: Finding the relationship between ecosystem and historical culture
Data collection: The use of statues and historical arts in the design and connection of fruits with animals required a lot of time.
Results: The final result is a different design and the creation of a work of art.
The impact of the research on real-life phenomena: After the finalization of the design and implementation during a private demonstration, it has been found that all the visitors looked at the packaging design with deep thought and talked about it.
Inspiration: In this packaging, the designer has left a special artistic design by using the type of fruit, the left cultures (statues and art paintings), and combining them with animals, as in preserving the left works of art. A lot of effort has been done by our ancestors. Know that animals also play a very important role in our survival in nature.
Projektlängd: The project started in February 2022 and finished in December 2022 in Shiraz, Iran
Arbetsflöde: Fruits have a special place in nature for all living things and the interaction between humans and animals can be seen in these images. Basically, one of the goals of design is to respect the ecosystem, and our consumption and lifestyle can be very important in this matter. Another goal of this project is to establish a relationship between culture and the correct way of using food resources, which is closely related to this ecosystem.
Bildkrediteringar: All of the images: Illustrator / Creator: Mohsen Koofiani
Product Manager: Mr. A. Yousefi