Designen Aquetha Sakeförpackning av Tacto Inc. är en högt ansedd vinnare av den mycket prestigefyllda 2024 A' Design Award i Silver i tävlingskategorin Förpackningsdesign.

SilverFörpackning· 2024

Aquetha Sakeförpackning

av Tacto Inc.

Klient: Tacto Inc

Vinnare av A' Design Award i Silver i kategorin Förpackning

32,172

Verifierad prisvinnare

Verifiera prisstatus för #158293

Besök webbplats Visa hos A' Design Award Pressmeddelande Utmärkelsemärke

Färger

Designen

Om Aquetha Sakeförpackning

Aquetha är en förpacknings- och varumärkesdesign för lagrad japansk sake. Flaskan är handgjord av en glaskonstnär och formad av gravitationens kraft, vilket ger en naturlig rundhet som antyder tidens gång. Den rundade formen bidrar också till en jämn lagring efter buteljering. Transparenta etiketter framställs med blindprägling i boktryck för att återspegla den klara karaktären hos lagring vid istemperatur. Den enkla ytterkartongen har en fördjupning mellan locket och kroppen för att uttrycka lagringens tidslinje. Designen presenterar lagrad sake som ett konstverk snarare än en vanlig produkt.

Erkännandet

Om A' Design Award i Silver

Aquetha Sakeförpackning är vinnare av A' Design Award i Silver, ett utomordentligt prestigefyllt erkännande som tilldelas förstklassiga, hänförande och imponerande designverk i toppskiktet. Silvervinnare är oerhört briljanta och utomordentligt kreativa verk som illustrerar sina formgivares enastående expertis, talang och skarpsinne. Aquetha Sakeförpackning förväntas vara ett underbart paradexempel som är anmärkningsvärt professionellt och djupt innovativt. Detta vinnande verk i A' Design Award i Silver är en mycket uppmärksammad, beundrad uppfinning som gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Aquetha Sakeförpackning är en skapelse som avundas starkt, som väcker längtan, förmedlar positiva känslor och väcker förundran och häpnad.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: Aged sake is a minor genre among Japanese sake, and the design team needed to re-propose it to the world in a way that is not bound by the traditional context of Japanese sake. Therefore, they created a design to position AQUETHA, which is characterized by ice-temperature aging, as the umbrella for the online gallery “Kitamura Sake Exhibition,'' which views aged sake as works of art, and as the first of the works that will be exhibited and sold there. Based on this concept, they planned and developed bottles that are hand-made by artists, and a website that functions as a gallery. The selection of works for the second and subsequent editions is already underway, as they have been well-received by Western liquor fans and young people who were previously unable to approach aged sake.
Dimensioner & förpackning: Bottle: width 110mm × depths110mm × height150mm
Package: width135mm × depth135mm × height 165mm
Taggar: Packaging, Product Design, Website
Produktionsteknik: Bottles and packaging that do not compromise
on every detail as a “artwork”.
Design team commissioned glass artist Yutaro Kijima to create a bottle that is shaped by the force of gravity and has a natural roundness that gives a sense of the passage of time. Furthermore, in order to make the most of the clear impression that is a characteristic of ice-cold aging, they created transparent labels printed using blank letterpress printing.

The outer box has a simple shape to make the flask-shaped bottle look more attractive. they created a dent on the border between the lid and the main body to express the aging timeline, creating a luxurious feel that incorporates the delicate image of the work.

A website that acts more like a gallery than EC site.
On the website, design team aimed to create a gallery-like space where the consumer could "feel" the work rather than "buying" the product. AQUETHA's greatest feature, the delicacy that matures slowly over time, is expressed through white-based visuals and delicate lines. The spacious design creates a clean, simple and sophisticated image.
Designutmaning: Since the Sake bottle is designed to be handcrafted one by one with glasswork craftsman, it was challenging to make them a perfect size and shape to keep the quality of sake among temperature and moisture. Design team and glass artist had tried so many different shape to test wether the bottle keeps the quality of sake in different atmosphere. They ended up using rounded bottle that helps smooth aging of sake after sake is bottled.
Inspiration: Design team faced business issue of what can they do to increase the value of aged sake, which is an idle asset in sake breweries across Japan. They found inspiration in paintings, which value of painting varies depending on popularity and the time. The solution was to open an online gallery as a curator to exhibit and sell aged sake, a treasure hidden throughout Japan.
Projektlängd: 2months, Tokyo, Japan
Arbetsflöde: This tends to be SDGs project because lots of sake brewery have unsold sake that is asleep for a certain period of time (it is perfectly kept to be aged sake). The design team has branded them as Aged Sake to turn unsold sake into a value for brewery and customer, which ultimately prevented from lots of sake become a waste.
Teammedlemmar: Creative Director: Hayato Itakura
Strategist/Copy Writer: Takuro Nakajima
Art Director: Kohei Futakuchi
Visual Designer: Kazuya Sakamoto
Bildkrediteringar: Photographer: Masato Ishibashi
Glass Artist: Yutaro Kijima