Designen Mannay CBE 2020 Monter av Wai Ho Cheung är en högt ansedd vinnare av den mycket prestigefyllda 2025 A' Design Award i Järn i tävlingskategorin Mässarkitektur, Interiörer och Utställningsdesign.

JärnMässa· 2025

Mannay CBE 2020 Monter

av Wai Ho Cheung

Klient: Shenzhen Mannay Cosmetic Co.

Vinnare av A' Design Award i Järn i kategorin Mässa

31,656

Verifierad prisvinnare

Verifiera prisstatus för #165938

Besök webbplats Visa hos A' Design Award Pressmeddelande Utmärkelsemärke

Färger

Designen

Om Mannay CBE 2020 Monter

Mannay introducerar sitt varumärke Luckinfo på China Beauty Expo i Shanghai med en monter designad för att framhäva Mannays teknologiska expertis och Luckinfos ungdomliga attraktion. Montern har en central ö som delar upp ytan i två sektioner, där råvaror och hantverk visas på ena sidan och Luckinfos färgglada produkter på den andra. Varierande ljuseffekter, levande färger och detaljerade element som neonljus och transportband förstärker presentationen. Utformningen säkerställer ett smidigt besökarflöde och skapar en engagerande upplevelse.

Erkännandet

Om A' Design Award i Järn

Mannay CBE 2020 Monter är vinnare av A' Design Award i Järn, ett prestigefyllt erkännande som tilldelas bra designverk som uppfyller de professionella och industriella krav som förväntas av välgjorda skapelser. Järnvinnare visar stor skicklighet, hög specialisering, expertförståelse och skaparnas kreativa förmåga. Mannay CBE 2020 Monter förväntas vara en högt skattad, beundrad och älskad skapelse som är praktisk och innovativ. Detta vinnande verk i A' Design Award i Järn integrerar branschens bästa praxis och har kompetenta tekniska egenskaper kopplade till kunnande och talang. Mannay CBE 2020 Monter respekteras för sin grundlighet och är utformat för att åstadkomma förbättringar av livskvaliteten som hjälper till att göra världen till en bättre plats.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: At the China Beauty Expo in Shanghai, Mannay introduces its brand Luckinfo with a booth that effectively showcases both Mannay's ODM and Luckinfo brand exhibition areas. The design highlights Mannay's professionalism and technological expertise, focusing on self-developed raw materials and ODM processes, while promoting Luckinfo's colorful packaging and interactive experiences to attract young consumers. The booth seamlessly integrates the unique features of each party.
Dimensioner & förpackning: Width 6 m x Depth 15 m x Height 4 m
Taggar: Booth Design, Exhibition, Skincare, ODM, Mannay, Luckinfo, Cosmetic, China Beauty Expo, Shanghai
Produktionsteknik: The booth features a central island with a box design that divides the space into two sections: the left side showcases Mannay's self-developed raw materials and professional craftsmanship, while the right side displays Luckinfo's youthful and refreshing products. The use of diverse lighting effects, vibrant color schemes, and detailed design elements, such as neon lights, lightboxes, grid patterns inspired by school notebooks, green canister installations, and conveyor belts, brings the booth to life and highlights the unique characteristics of each party.
Designutmaning: The challenge is to create a booth that effectively highlights the unique features of both Mannay and Luckinfo, while seamlessly integrating them into a cohesive design. The designer considers the distinct yet interconnected nature of the two exhibition areas, balancing Mannay's professional and technological image with Luckinfo's youthful and vibrant brand positioning. The use of diverse lighting effects, vibrant color schemes, and detailed design elements are critical in achieving this goal, ensuring a smooth transition and perfect integration between the two sections.
Forskning: The design approach considers multiple aspects, including overall design, color usage, lighting effects, layout flow, and promotional strategies. The designer thoroughly analyzes the relationships and differences between the two exhibition areas, making significant efforts and multiple revisions to deliver an almost perfect design. The research focuses on creating a strong visual impact, enhancing space transparency, and achieving a win-win situation for brand presentation and visitor experience.
Inspiration: The inspiration behind the booth design is to create a space that effectively showcases the distinct yet interconnected nature of Mannay and Luckinfo. The designer aims to reflect Mannay's reputation as a professional and technologically advanced skincare ODM factory, while also capturing the youthful and vibrant essence of the Luckinfo brand. The design includes thoughtful elements that embody the production processes and brand philosophies of both Mannay and Luckinfo.
Projektlängd: The project started in February 2020 in Shenzhen and finished in July 2020 in Shanghai
Arbetsflöde: The booth layout follows a human-centered principle, divided into reception, display, and discussion areas. The central island not only increases the display area, but also ensures a smooth transition and perfect integration between two sections. The functional areas are logically arranged with smooth flow, providing a comfortable and natural visitor experience. The discussion table, surrounded by the product display area, allows clients to admire the exhibits while conversing with staff. The designer also implements creative promotional strategies, including inviting male models to assist on-site and creating giant product models, to enhance the lively atmosphere and attract visitors.
Teammedlemmar: Wai Ho Cheung
Bildkrediteringar: Simon Zhou