Wuliangye Yuandingjinsheng Spritförpackning av Sinong Wu

Designen Wuliangye Yuandingjinsheng Spritförpackning av Sinong Wu är en högt ansedd vinnare av den mycket prestigefyllda 2026 A' Design Award i Brons i tävlingskategorin Förpackningsdesign.

BronsFörpackning· 2026

Wuliangye Yuandingjinsheng Spritförpackning

av Sinong Wu

Klient: Sinong Creative

Vinnare av A' Design Award i Brons i kategorin Förpackning

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Designen

Om Wuliangye Yuandingjinsheng Spritförpackning

Wuliangye Yuandingjinsheng är en förpackningsdesign för kinesisk baijiu som serveras vid bröllopsbanketter. Lådan öppnas med en utdragsmekanism, så att två pandor tecknade i tuschmålningsstil tycks omfamna varandra. Sex illustrerade skeden av ett gemensamt liv är kopplade till stegen i öppnandet av förpackningen. Flaskans form är baserad på bambu, och kapsylen följer formen av en traditionell broderad boll. Förpackningen är tillverkad av återvinningsbart pappersmassamaterial. Den spiralformade flaskmynningen gör att flaskan kan återanvändas som kopp eller vas.

Erkännandet

Om A' Design Award i Brons

Wuliangye Yuandingjinsheng Spritförpackning är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. Wuliangye Yuandingjinsheng Spritförpackning förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. Wuliangye Yuandingjinsheng Spritförpackning tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: This is the chinese wedding banquet&love Baijiu packaging design.
In China, the design style of traditional wedding banquet and love wine packaging has made some young consumer groups feel tired.
Designers hope to break through traditional styles and use interesting and interactive designs to bring new experiences to young consumers. This design is not just a packaging, but more like a 'program', creating a sense of atmosphere.
Compared to similar products, this design is more focused and has a clearer target audience. Through love and interaction, it conveys the unique design of product packaging, bringing consumers a better product experience.
Dimensioner & förpackning: 255mmX120mmX100mm
Taggar: Panda，Love，Interactive Packaging Design，Chinese Baijiu
Produktionsteknik: The design is made of recyclable pulp material, which is easy to recycle and reuse. In terms of bottle mouth design, a spiral pattern opening method is adopted, which can be used as a water cup by consumers after reference. In addition, it is believed that such an interesting design will most likely be kept by consumers as a container or vase after use.
Designutmaning: The difficulty of this project lies in designing a unique style that brings a sense of ceremony and surprise to young consumers.
In China, the design style of traditional liquor packaging has made more and more consumers, especially young consumers, feel bored. Designers hope to break through traditional styles and use interesting and interactive designs to bring new consumer experiences to young consumers;
Designers hope to design a product in a specific scenario that makes the product more focused and the target audience more clear. Clear design goals are beneficial for product marketing and provide consumers with a better experience. Love is something that allows young people to resonate with and appreciate, conveying our unique design through love.
Forskning: This is a project that creates an interactive, cute, and fun core for consumers. In terms of emotional appeal, through interactive design, the six stages of getting to know each other, deepening understanding, getting married, having children, and growing together are combined with illustration design to make consumers feel interesting and novel, thus attracting them.
Inspiration: The task of this project is to apply the concept of fun and interaction to bring new experiences to young consumers.
The brand originates from Sichuan, the hometown of giant pandas, and "yuandingjinsheng" means destined to be together. Using ink painting style and personification techniques, compare the cute panda to two people in love. By combining the six stages of acquaintance, in-depth understanding, marriage, childbirth, and mutual growth with the opening method of packaging design, a unique and interesting interactive experience is created. The inspiration for the bottle design comes from bamboo, and the shape of the bottle cap comes from Xiuqiu (an ancient Chinese mascot and textile).
Projektlängd: Complete the design in Chengdu, China in the first quarter of 2025.
Arbetsflöde: The box shaped design features an interactive opening through a pull-out mechanism, where two adorable pandas embrace each other. Providing emotional value to consumers through unique design forms is rarely seen in similar Chinese wines. All consumers who see this design can easily use this packaging.
Patent: Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.
Teammedlemmar: Sinong Wu
Bildkrediteringar: Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.