Clive Kosmetikförpackningar av Jonathan Nacif de Andrade

Designen Clive Kosmetikförpackningar av Jonathan Nacif de Andrade är en högt ansedd vinnare av den mycket prestigefyllda 2018 A' Design Award i Silver i tävlingskategorin Förpackningsdesign.

SilverFörpackning· 2018

Clive Kosmetikförpackningar

av Jonathan Nacif de Andrade

Klient: Cosmetics Clive

Vinnare av A' Design Award i Silver i kategorin Förpackning

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Färger

Designen

Om Clive Kosmetikförpackningar

Konceptet med Clive-kosmetikförpackningar föddes för att vara annorlunda. Jonathan ville inte bara skapa ett nytt märke av kosmetika med vanliga produkter. Han är fast besluten att utforska mer känslighet och lite mer än han tror när det gäller personlig vård och hanterar ett huvudmål. Balansen mellan kropp och själ. Med Hawaii-inspirerad design ger kombinationen av tropiska blad, havets tonalitet och paketens taktila upplevelse känslan av avkoppling och lugn. Denna kombination gör det möjligt att få platsens upplevelse till designen.

Erkännandet

Om A' Design Award i Silver

Clive Kosmetikförpackningar är vinnare av A' Design Award i Silver, ett utomordentligt prestigefyllt erkännande som tilldelas förstklassiga, hänförande och imponerande designverk i toppskiktet. Silvervinnare är oerhört briljanta och utomordentligt kreativa verk som illustrerar sina formgivares enastående expertis, talang och skarpsinne. Clive Kosmetikförpackningar förväntas vara ett underbart paradexempel som är anmärkningsvärt professionellt och djupt innovativt. Detta vinnande verk i A' Design Award i Silver är en mycket uppmärksammad, beundrad uppfinning som gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Clive Kosmetikförpackningar är en skapelse som avundas starkt, som väcker längtan, förmedlar positiva känslor och väcker förundran och häpnad.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: Inspired by some of the most paradisiacal places in the world, each design and each aroma receives a unique characteristic. When thinking about packaging inspired by Hawaii, for example, the design makes home scent an object of decoration, with more tropical aspects and aromas that remind us of the beach, the sea and the waves breaking in the sand. In our daily lives, we need moments of relaxation and inner peace, so it was possible to bring the experience and good influence of those places in various products of this line.
Dimensioner & förpackning: Width 70 mm x Height 230 mm x Depth 70 mm
Taggar: cosmetics, packaging design, home spa, welfare
Produktionsteknik: The visual aspects and concepts of the scents were considered to offer the sensation of skin care and well-being, so the outer packaging has a finish called matt soft touch lamination, which offers a soft and delicate touch as well as the skin human. With a printing technology, a small detail of the packaging received an aroma printed on the paper that together with other packages exude a delicate and sensitive aroma in the environment, making the product already more interactive and aromatic at the point of sale.
Designutmaning: My biggest challenge was to make packaging design compatible with the scents of products that had already been created. In order to have harmony between the design and the aromas, I made a cautious study of the chemical and natural compositions of perfumes, including olfactory tests, after which I was able to define which product line the aroma would be attributed to.
Forskning: Before developing this project, I researched some elements and concepts that could inspire creativity. Some keywords were essential in that research, such as Paradises, Sensations, Memories, Art, Modern, Sophisticated, Moments, Versatility and Movement. My greatest inspiration was the natural beauties of our planet, both in color and their cultures. Because there are so many beautiful places, I could hardly have been inspired by just one place, nevertheless I sought the beauty of places like Hawaii, New Zealand, Greece, Africa, Brazil and Indonesia, unique characteristics that I represented through the design in specific lines.
Inspiration: The Clive project was born to be different, I did not just want to create another cosmetic packaging with common and high-scale products. I wanted to convey a little more than I believe in terms of personal care. Caring for our well-being requires a moment of peace and balance between body and mind. Thinking about it, I was inspired by some of the most paradisiacal scenery of nature and the world to make those moments even closer to the sensations of pleasure, happiness and great memories that those places bring to us.
Projektlängd: The project was started in May 2017 and was completed in September 2017, in Brazil.
Arbetsflöde: The product and packaging were developed to give gifts, offer unique moments of well-being and decorate. What makes the product special is the interaction of your eye contact, tactile and olfactory. When looking at the product we can live a memory, when touching the packages we can feel the smoothness of the skin, and when we feel the aroma, we can feel happiness and well-being. Those aspects stand out in the interaction and are extremely important for a unique experience between you and the product.
Patent: Jonathan Nacif de Andrade, 2017.
Bildkrediteringar: Jonathan Nacif de Andrade, 2017.