Hong Kong Houseware Fair 2019 Evenemangsinstallation av Hong Kong Trade Development Council

Designen Hong Kong Houseware Fair 2019 Evenemangsinstallation av Hong Kong Trade Development Council är en högt ansedd vinnare av den mycket prestigefyllda 2020 A' Design Award i Silver i tävlingskategorin Evenemangs- och Händelsedesign.

SilverEvenemang· 2020

Hong Kong Houseware Fair 2019 Evenemangsinstallation

av Hong Kong Trade Development Council

Klient: Hong Kong Trade Development Council

Vinnare av A' Design Award i Silver i kategorin Evenemang

56,680

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Verifiera prisstatus för #90060

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Färger

Designen

Om Hong Kong Houseware Fair 2019 Evenemangsinstallation

Hong Kong Houseware Fair 2019 är en evenemangsdesign skapad för en handelsmässa som hölls på Hong Kong Convention and Exhibition Centre. Designen omfattar tre områden: en välkomstinstallation i entréfoajén, en entréutformning för utställningshallen samt en separat trendprognosvisning. Välkomstinstallationen mäter 30 kvadratmeter och 5 meter i höjd och inkluderar en stor LED-skärm. Materialen omfattar ett återanvändbart aluminiumsystem, LED-listbelysning, akrylpaneler och biologiskt nedbrytbar matta. Färger och former hämtade från branschens trendrapport knyter samman de tre områdena.

Erkännandet

Om A' Design Award i Silver

Hong Kong Houseware Fair 2019 Evenemangsinstallation är vinnare av A' Design Award i Silver, ett utomordentligt prestigefyllt erkännande som tilldelas förstklassiga, hänförande och imponerande designverk i toppskiktet. Silvervinnare är oerhört briljanta och utomordentligt kreativa verk som illustrerar sina formgivares enastående expertis, talang och skarpsinne. Hong Kong Houseware Fair 2019 Evenemangsinstallation förväntas vara ett underbart paradexempel som är anmärkningsvärt professionellt och djupt innovativt. Detta vinnande verk i A' Design Award i Silver är en mycket uppmärksammad, beundrad uppfinning som gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Hong Kong Houseware Fair 2019 Evenemangsinstallation är en skapelse som avundas starkt, som väcker längtan, förmedlar positiva känslor och väcker förundran och häpnad.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: To uplift the image 3 areas were provided by the event organiser inside the Convention and Exhibition Centre building for the 2019 Hong Kong Houseware Fair. First, a welcome installation at the venue’s entrance foyer, followed by an entrance treatment for the exhibition hall entry, then a separate trend forecast display showing 4 future predictions from the industry’s research report.
Dimensioner & förpackning: The welcome signage 30m2 x 5m high consisted of a large 3mm pitch LED screen. The materials include reusable aluminium system, LED stripe lights, acrylic panels, metal section structure, digital print, black sticker finish, vinyl graphics and biodegradable carpet. Similar materials were applied for the 16 square meters hall entry treatment. The trend display was built with bespoke cladding, furniture, images and visually curated products to reflect the individual trends forecast displays.
Taggar: Trade, Hong Kong, Houseware, Installation, Welcome, Signage, Exhibition, Design, Organiser, Fair, Trend Forecast, Central Display
Produktionsteknik: A 30m2 x 5m high welcome installation consists of a large LED 3mm pitch screen. Other materials used include reusable aluminium structural system, LED stripe lights, black sticker finish, acrylic panels, digital print, vinyl graphics and biodegradable carpet. The same material specification was applied for the hall entry treatment and trend display area. All constructions and bespoke furniture were tested offsite for quicker reassembly and lit during the 3 days onsite timeline.
Designutmaning: Besides an onsite production of only 3 days, another challenge was finding a design concept to reflect the industry trend and stimulate the visitors. Since the 3 areas provided at the fair were far apart from each other, a common visual thread was required. The solution was to borrow elements from the trend forecast to develop an overarching concept for the 3 spaces provided by the organiser.
Forskning: The research began with analysing the trend forecasts for the houseware industry. To relate the theme to this industry, a series of abstract interior settings were built under the Living Art concept for the welcome installation and entrance treatment. Selected colours, textures and lighting elements were taken from the trend forecast reports. This ensured a subconscious form of connection between the first two installations and the separate trend display area located at the concourse.
Inspiration: Inspiration for both the welcome installation and exhibition hall entrance treatment derived from the official houseware industry tend report. From this, a selection of bold colours finishes and lit outline framework was chosen to produce a language of abstract interior settings. Subsequently, a separate trend display area edited images, materials, bespoke furniture and selected products to form the 4-physical interpretation of the industry’s trend forecast.
Projektlängd: The 2019 Hong Kong Houseware Fair project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 3 days starting from the 20th until 23rd of April 2019.
Arbetsflöde: The flow was a challenge as each area offered for the new design was spread out and an aesthetic link was required to draw the attention of the visitors. Therefore, the welcome installation and entrance treatment’s art direction reflected elements of the main trend display area. This provided a subliminal connection between all 3 spaces and helped elevated the aesthetics of the organisers work at the event.