Тарҳи FHG Brand Функсияи асосӣ: Ҳувияти корпоративӣ аз PBB Creative Agency ғолиби шоистаи ҷоизаи бонуфузи 2021 Ҷоизаи нуқрагии A' Design Award дар категорияи мусобиқавии Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ мебошад.

НуқраГрафика· 2021

FHG Brand Функсияи асосӣ: Ҳувияти корпоративӣ

аз ҷониби PBB Creative Agency

Муштарӣ: PBB Creative

Ғолиби Ҷоизаи нуқрагии A' Design Award дар категорияи Графика

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Рангҳо

Тарҳ

Дар бораи FHG Brand Функсияи асосӣ: Ҳувияти корпоративӣ

Матн: FHG Brand ҳувияти корпоративест, ки барои истеҳсолкунандаи шишаи электрохромии сахтҳолат тарҳрезӣ шудааст. Логотип аз чор қабати шаклҳои шишагӣ ташкил ёфтааст, ки якҷоя ҳарфҳои FH-ро эҷод мекунанд, ки аз номи аслии ширкат гирифта шудаанд. Шаффофият, шаклҳо ва қабатҳои пораҳои шиша хосиятҳои маҳсулотро инъикос мекунанд. Нишонаи ҳамвор ва муосир ба бинандагон таассуроти сеченакаро мебахшад. Ҳувият инчунин ҳамчун инсталятсияи дохилӣ бо андозаи тақрибан се метр дар ҳар самт сохта шудааст, ки логотип ва маҳсулоти шишагиро якҷоя пешниҳод мекунад.

Эътироф

Дар бораи Ҷоизаи нуқрагии A' Design Award

FHG Brand Функсияи асосӣ: Ҳувияти корпоративӣ ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки FHG Brand Функсияи асосӣ: Ҳувияти корпоративӣ асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. FHG Brand Функсияи асосӣ: Ҳувияти корпоративӣ офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Дар паси тарҳ

Маҷмӯаи матбуотӣ

Кредитҳо, аъзои гурӯҳ ва тафсилоти техникие, ки тарроҳ пешниҳод кардааст.

Хусусиятҳои беназир: FH Group is the third largest all-base solid-state electrochromic glass manufacturer in the world. PBB designed a corporate identity using a combination of four layers of glass to form an FH. FH comes from the company’s original name Fan Hua, which in Chinese means Glorious City. While being a modern flat logo, it incorporates the initials FH into the design in a creative, simple and clear fashion. The colors were also carefully chosen to visually present company’s vision and culture.
Андоза ва бастабандӣ: The logo and visual identity were adapted into real-life interior design installation of over 3m x 3m x 3m, presenting the visitors with a 3D representing of the logo. In addition to displaying the logo and brand strength, it is also a display of FH products.
Тегҳо: Rebrand, Logo, Innovation, Graphic Design, Visual Identity, Interior Design
Технологияи истеҳсол: The corporate identity design was adapted into an interior design artwork, combining PBB's modern graphic design methodologies and FH Group cutting-edge solid-state electrochromic glass production technologies. This unique combinaison of creativity and technology delivers a glass architecture experience that transports visitors into a vibrant and colorful environment. This realization really shows the potential of a dedicated collaboration between client and agency.
Мушкилоти дизайн: PBB wanted to represent FHG' products variety and communicate it into a simple artwork viewers could easily recognize and understand. As glass manufacturing is a traditional industry, the key challenge was to convince client to adopt a bolder design direction. Through several discussions, the client recognized the potential of the project and was brave enough to transcend the industry conservative culture.
Таҳқиқот: Through qualitative research and interviews with the client's sales people and top industry global clients, PBB discovered that the perception of global towards FHG and the Chinese glass manufacture industry was that it could deliver quality and low price product, but they were not recognized as global innovators. Therefore, the corporate identity used that insight to push a bold, innovative and modern design that would transcend the imagination of global clients and support B2B sales.
Илҳом: The key inspiration of this project comes from glass, the core product line of FH Group. The transparency, shapes and layers of glass pieces that form the logo reflect their product properties and functionality, but also depict the company’s vision to generate new technology and design new products. The logo offers a three dimension experience to the viewers, which hints a message that FH Group is evolving from a traditional industrial manufacturer into an innovative global company.
Давомнокии лоиҳа: This collaboration lasted from April 2020 to March 2021. PBB received the initial client brief in April 2020 from the client which in located in Nantong, China. The Research and Analysis phase then started and was completed by July 2020. The Logo and Visual Identity were designed from August to October, 2020. The Application and Interior Design phase lasted between November, 2020 and March 2021. The locations production locations were Beijing and Nantong, in China.
Ҷараёни кор: The first step of the workflow involve interaction between client and agency to fully understand the client's product line and the company vision. The second step was an industry analysis and creative research to bring technical concepts and creative direction together. The third step was the development of a creative direction, logo design and visual identity. The fourth step was to bring the visual identity to life through a collaboration with interior designers. The final steps was the implementation of the visual identity in the client's production facility and communication materials.
Патентҳо: Trademark in registration process
Аъзои гурӯҳ: Agency: PBB Creative
Client: FHG

Team Members:
Julien Ranjard, Creative Direction
Joseph Chieng, Interior and Architecture Design
Katherine Yao, Law and IP Rights
Wei Wang, Art Direction
Liang Chen, Graphic Design
Shizi Han, Graphic Design
Lola Mechineau, Graphic Design
Zhanhong Huang, Graphic Design
Xizi Lisu, Account Management
Karen Gao, Project Management
Fan Tu, Research
Ҳуқуқи тасвирҳо: All images and designs were created by PBB Creative