Before the Midnight Hour Тасвирҳои Мебел аз Martin Reznik

Тарҳи Before the Midnight Hour Тасвирҳои Мебел аз Martin Reznik ғолиби шоистаи ҷоизаи бонуфузи 2022 Ҷоизаи тиллоии A' Design Award дар категорияи мусобиқавии Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ мебошад.

ТиллоГрафика· 2022

Before the Midnight Hour Тасвирҳои Мебел

аз ҷониби Martin Reznik

Муштарӣ: Martin Reznik Illustration

Ғолиби Ҷоизаи тиллоии A' Design Award дар категорияи Графика

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Ғолиби тасдиқшудаи ҷоиза

Тасдиқи вазъи ҷоиза барои #133798

Бештар донед Ба сайт гузаред Дар A' Design Award дидан Релизи матбуотӣ Нишони ҷоиза

Рангҳо

Тарҳ

Дар бораи Before the Midnight Hour Тасвирҳои Мебел

Силсилаи тасвирҳои сиёҳ ва сафед бо фармоиши Марк Крусин ва дорои тарҳҳои барҷастатарини мебели ӯ барои Нолл ва Десалто. Лоиҳа аз комиксҳо ва синамои нуар илҳом гирифта, конвенсияҳои тасвири мебелро тавассути овардани нақл ба саҳнаҳо, истифодаи дурнамои муболиғашуда ва эстетикаи норозигии ноарӣ вайрон мекунад. Набудани ҳузури одамон ва ашёҳои пароканда ба ҳикоя як унсури асрор ва шубҳа илова мекунад, дар ҳоле ки қаҳрамон дар охири ногаҳонӣ ошкор мешавад. Ҳама тасвирҳо ба таври рақамӣ дар Adobe Photoshop бо истифода аз планшети Wacom Cintiq кашида шудаанд.

Эътироф

Дар бораи Ҷоизаи тиллоии A' Design Award

Before the Midnight Hour Тасвирҳои Мебел ғолиби Ҷоизаи тиллоии A' Design Award аст, ки эътирофи бениҳоят обрӯманд буда, ба тарҳҳои дараҷаи аввал, аҷоиб ва барҷаста дода мешавад. Ғолибони тилло офаридаҳои бағоят навоварона, дурандешона ва ҷилваноки дурахшонанд, ки нубуғ, хирад ва маҳорати тарроҳони худро инъикос мекунанд. Интизор меравад, ки Before the Midnight Hour Тасвирҳои Мебел ихтирои хеле ситоишшуда, роҳбаладгузор ва ёдгорӣ бошад, ки арзиши бесобиқа меорад. Ин тарҳи ғолиби Ҷоизаи тиллоии A' Design Award лоиҳаи тамошобоб ва мӯҳтарам аст, ки хеле судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Before the Midnight Hour Тасвирҳои Мебел эҳсосоти шадиди хоҳишро ба вуҷуд меорад, шӯру шавқро бедор мекунад, эҷодкориро рағбат мебахшад ва моро мафтун месозад.

Дар паси тарҳ

Маҷмӯаи матбуотӣ

Кредитҳо, аъзои гурӯҳ ва тафсилоти техникие, ки тарроҳ пешниҳод кардааст.

Хусусиятҳои беназир: Series of illustrations commissioned by furniture designer Marc Krusin for the promotional use on his website and across social media channels and featuring his most prominent furniture designs for Knoll and Desalto. The project brakes the conventions of furniture illustration by bringing a narrative to the scenes, use of exaggerated perspective and a film noir aesthetic. The lack of human presence and scattered objects add an element of mystery. The protagonist is revealed in a surprise ending.
Андоза ва бастабандӣ: The illustrations are mainly used in a digital format online, but they were also designed with art print production in mind. Each square illustration is drawn on 500 x 500mm digital canvas.
The images were later combined into a large poster (500 x 700mm) and reproduced as a limited edition screen print.
Тегҳо: illustration, furniture, noir, interior design, comics, digital art, black and white, drawing, architecture, graphic
Технологияи истеҳсол: Each illustration was drawn in pen and ink on paper and once approved by the client it was redrawn digitally. I used Adobe Illustrator to construct the furniture and interiors accurately and then Photoshop to apply textures, light and draw other elements using Wacom Cintiq tablet. The images were rendered using black only to recreate film noir aesthetic.
Мушкилоти дизайн: The client was against any human figures in the scenes, but I could not help but wonder about the smoker missing from the first image. I felt his appearance was important to the story. His silhouette is revealed in an extended version of the 4th illustration, but only as a scroll option on an Instagram post. The client thought this elegant solution added an element of surprise and closure to the story.
Each image needed different cropping options to accommodate various socials and screen formats.
Таҳқиқот: Since I have never illustrated furniture before I made few initial sketches based on an online research of the industry trends, but these came out quite dull and rigid. I was not happy with them at all. I decided to go a different way and focus on style and narrative instead. From then on the research involved my favourite films and comic books, noir genre in particular. I decided to recreate its moody atmosphere in my series. The style also justifies unconventional framing of the furniture.
Илҳом: Main inspiration for this project were comics and classic French noir cinema. The concept for the first illustration came from a reference photo I received from the client, which was a shot of a chair from behind and at a very low angle. It was very unusual and sparked loads of questions in my head. Being a fan of detective stories I decided to follow this approach in the layout of the image. The first image was crucial in setting the tone for the whole series.
Давомнокии лоиҳа: The series was posted on Instagram and LinkedIn starting February 2021 and these posts are still active. The hero banners on client's website run for about 8 months, nearly till the end of 2021.
Ҷараёни кор: The project was initially published on Instagram. The illustrations were posted in regular time intervals. Main interaction with the story comes with the 4th and last illustration, where the viewer is encouraged to reveal the protagonist (the smoker) by using the scroll option on the Instagram post.
The unusual approach to furniture illustration in these series ensures the greater impact on the viewers arousing their curiosity about the products and the brand itself.
Ҳуқуқи тасвирҳо: All illustrations: Martin Reznik, 2021