Brewing Happiness Шахсияти Бренд аз Gong cha California and Gong cha Global

Тарҳи Brewing Happiness Шахсияти Бренд аз Gong cha California and Gong cha Global ғолиби шоистаи ҷоизаи бонуфузи 2022 Ҷоизаи биринҷии A' Design Award дар категорияи мусобиқавии Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ мебошад.

БиринҷГрафика· 2022

Brewing Happiness Шахсияти Бренд

аз ҷониби Gong cha California and Gong cha Global

Муштарӣ: Gong cha CA Franchise

Ғолиби Ҷоизаи биринҷии A' Design Award дар категорияи Графика

22,348

Ғолиби тасдиқшудаи ҷоиза

Тасдиқи вазъи ҷоиза барои #140045

Ба сайт гузаред Дар A' Design Award дидан Релизи матбуотӣ Нишони ҷоиза

Рангҳо

Тарҳ

Дар бораи Brewing Happiness Шахсияти Бренд

Гонг ча истилоҳи чинӣ барои пешниҳоди чой ба император аст. Он чой ва нӯшокиҳои беҳтарини сифатро ифода мекунад, ки барои роялти мувофиқанд. Имрӯз, ширкати Gong cha ба ҳамон принсипи пешниҳоди маҳсулоти олӣ ба мизоҷони худ дар саросари ҷаҳон бахшида шудааст. Гонг ча ваъда медихад, ки бо як пиёла чой ба рухи инсон илхом мебахшад ва бахту саодат меофарад. Бо мақсади баланд бардоштани огоҳии бренд ва пешбурди фарҳанги чой, Gong cha як қатор маводи брендиро, аз ҷумла менюи чой, кортҳои номҳои маҳсулот ва брошюраҳои ҳикояҳои брендиро эҷод кард.

Эътироф

Дар бораи Ҷоизаи биринҷии A' Design Award

Brewing Happiness Шахсияти Бренд ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Brewing Happiness Шахсияти Бренд ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Brewing Happiness Шахсияти Бренд эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Дар паси тарҳ

Маҷмӯаи матбуотӣ

Кредитҳо, аъзои гурӯҳ ва тафсилоти техникие, ки тарроҳ пешниҳод кардааст.

Хусусиятҳои беназир: Gong cha is a Chinese term for the act of offering the best tea to the Emperor. It represents teas and beverages of the highest and finest quality, fit for royalty. Today, the Gong cha company is dedicated to the same principle of providing premium products to its customers around the globe. Gong cha promises to inspire the human spirit and create happiness with a perfect cup of tea. In order to increase brand awareness and promote tea culture, Gong cha created a series of brand materials.
Андоза ва бастабандӣ: The specs of the Business card are 2.16"x3.3"
The specs of the Postcards are 4"x6"
The specs of the Rack Cards are 3.67"x8.5"
The specs of the Square Brochure are 4.72"x4.72"
The size of the #9 Envelopes are 8" 7/8 x 3" 7/8
The size of the Envelopes are 9"x12"
The size of the Brochure is 5.5"x8.5"
The size of the in-story flyer is 8.5"x11".
The size of the in-story menu is 8.5"x11".
The size of the notebook is 5.7"x8.26"
The stationery was printed on textured matte recycled stock paper.
Тегҳо: Visual identity, Tea, Graphic Design, Branding, Stationery, System
Технологияи истеҳсол: All the graphics were made in Adobe Illustrator to remain vector quality. With image digitalization programs such as Photoshop, Indesign, designers developed a series of visual identities that can be easily adaptable to offline and online materials which include: Business cards, postcards, rack cards, product name cards, in-store flyers, menus, corporate letterhead, envelope, promotional brochure.
Мушкилоти дизайн: As the company is expanding globally and its business from Asia to global, the major creative challenge was to create an appropriate visual metaphor to communicate Gong cha's core values to cultivate tea culture and brew happiness around the world. An abstract, dynamic and appealing identity system sprouted from all the different interactions creating attractive patterns and textural expressions rooted in a mission-driven symbology. The photography style gives a warmth, affinity, and delight impression that humbly reflects the humble nature of Gong cha's service.
Таҳқиқот: Tea, companion, art, taste, and moment meld to form the essence of Gong cha shape the world's culture of tea. The Main Pattern is a fundamental Key Visual that can show the brand image and tell the stories behind it. Five-element that make good tea has been simplified into patterns, making various images of Gong cha for multiple applications. When using product images on promotional items, images with warm bright colors should be used.
Илҳом: Tea is the flow of time. Tea is a wordless conversation. Tea is a fountain of inspiration, transforming each day into a leisurely journey of taste. Tea is life. It craves contemplation. It's worth savoring. Gong cha always ponders upon how best to brew modest happiness and relaxation in a small cup in your day-to-day life. Gong cha always ponders upon how best to provide a space for a sip of laughter with loved ones. Gong cha always ponders upon how best to share the stories of tea drinking culture easily and enjoyably with many people.
Давомнокии лоиҳа: This project started in 2021 in California.
Ҷараёни кор: The unique brand identification program quickly revealed that the Gong cha identity had to be modern, natural, and comfortable and it had to convey variety, harmony, and smoothness. Gong cha color skim is a set of standards that plays an important role in forging the brand identity when the Gong cha color system is utilized. Gong cha's primary color is "Gong cha Tea Red", the secondary color is Pearl Brown, Milk Tea Beige, Leaf Green, and water Blue.
Аъзои гурӯҳ: Graphic Designer: Min Huei Lu
Content: Gong cha Global Ltd
Photos: Gong cha Global Marketing
Ҳуқуқи тасвирҳо: Image #1: Creator Min Huei Lu, Gong cha - Branding, 2022.
Image #2: Creator Min Huei Lu, Gong cha - Branding, 2022.
Image #3: Creator Min Huei Lu, Gong cha - Branding, 2022.
Image #4: Creator Min Huei Lu, Gong cha - Branding, 2022.
Image #5: Creator Min Huei Lu, Gong cha - Branding, 2022.