XYG Window Ҳувияти визуалӣ аз Xinyue Guo

Тарҳи XYG Window Ҳувияти визуалӣ аз Xinyue Guo ғолиби шоистаи ҷоизаи бонуфузи 2023 Ҷоизаи оҳании A' Design Award дар категорияи мусобиқавии Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ мебошад.

ОҳанГрафика· 2023

XYG Window Ҳувияти визуалӣ

аз ҷониби Xinyue Guo

Муштарӣ: XYG Studio

Ғолиби Ҷоизаи оҳании A' Design Award дар категорияи Графика

10,850

Ғолиби тасдиқшудаи ҷоиза

Тасдиқи вазъи ҷоиза барои #140907

Ба сайт гузаред Дар A' Design Award дидан Релизи матбуотӣ Нишони ҷоиза

Рангҳо

Тарҳ

Дар бораи XYG Window Ҳувияти визуалӣ

XYG Window ҳувияти визуалиест, ки барои як студияи тарроҳӣ офарида шудааст. Ин ҳувият санъати анъанавии адибони чинӣ (литератӣ)-ро бо соддагии муосир муттаҳид месозад. Номи асосгузори студия ба зарбаҳо (штрихҳо) тақсим карда шуда, сипас ба услуби мӯҳрҳои анъанавӣ аз нав ташкил карда шудааст. Унсурҳои ороишӣ хориҷ карда шуда, шакл бо ёрии тӯрчаҳо (грид) ва спирали Фибоначчи такмил дода шудааст. Илҳом аз хатти мӯҳрии қадимии чинӣ ва аз равзанаҳои боғҳои классикии Сучжоу гирифта шудааст. Дар вебсайт, фазоҳои мусбат ва манфӣ, ки бо номи инь ва янг маъруфанд, ҳамчун тугмаҳои навигатсионӣ хидмат мекунанд.

Эътироф

Дар бораи Ҷоизаи оҳании A' Design Award

XYG Window Ҳувияти визуалӣ ғолиби Ҷоизаи оҳании A' Design Award аст, ки эътирофи обрӯманд буда, ба тарҳҳои хуб дода мешавад, ки талаботи касбӣ ва саноатиро, ки аз офаридаҳои хуб тарҳрезишуда интизор меравад, иҷро мекунанд. Ғолибони оҳан маҳорати бузург, ихтисоси баланд, фаҳмиши коршиносона ва иқтидори эҷодии офаринандагони худро нишон медиҳанд. Интизор меравад, ки XYG Window Ҳувияти визуалӣ офаридаи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки амалӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи оҳании A' Design Award беҳтарин амалияи соҳаро муттаҳид мекунад ва хусусиятҳои босалоҳияти фаннӣ дорад, ки бо донишҳои амалӣ ва истеъдод пайваст шудаанд. XYG Window Ҳувияти визуалӣ барои диққаткорияш эҳтиром мешавад ва барои таъмини беҳбудиҳои сифати зиндагӣ, ки ба беҳтар кардани ҷаҳон кумак мекунанд, тарҳрезӣ шудааст.

Дар паси тарҳ

Маҷмӯаи матбуотӣ

Кредитҳо, аъзои гурӯҳ ва тафсилоти техникие, ки тарроҳ пешниҳод кардааст.

Хусусиятҳои беназир: Fusing elements from ancient literati with modernity, XYG Window is a visual identity that seeks to demonstrate the feasibility to create modern visual communication based on traditional art and cultures. After deconstructing the characters, the strokes were reorganized following the style of traditional seals. The decorative elements were eliminated to embrace modern simplicity and the design was polished with Fibonacci spiral. On the webpage, the yin & yang spaces are leveraged as navigations.
Андоза ва бастабандӣ: N/A
Тегҳо: Visual identity, Interface interaction, Cultural modernity, Visual communication, Brand identity
Технологияи истеҳсол: After deconstructing the studio founder’s name, we reorganized the strokes – by adopting the style of traditional seals – to develop the preliminary design. Then we eliminated the decorative elements to embrace modern simplicity. Finally, the design was polished with grids and the Fibonacci spiral.
True to form, the corresponding logo, tangible products, and the studio's website home page serve as a window through which prospective clients can see XYG Studio's design style.
Мушкилоти дизайн: While modern design language dominating the digital interface design world, this project integrated traditional culture and art forms into the game.
The visual identity emerged from a simple, yet unique, geometric form, and is a nod to both classicism and modern simplicity. By deconstructing the Chinese characters into strokes and reconstructing them using seal script font, the design embodies elements of classical aesthetics. At the same time, by simplifying the traditional seal and refining it with grids and the Fibonacci spiral, the end result is unapologetically modern – providing a wealth of possibilities to continue developing the interface and interaction design for XYG Studio's entire website.
For the user interaction portion, we leveraged both the positive and negative space (i.e., yin and yang in Oriental culture) that remained to create the website's navigation buttons.
Paying homage to our shared history, we created this integrated visual identity and interaction project for XYG Studio with strong cultural identity.
Таҳқиқот: XYG Window is a visual communication design with strong cultural identity.
In modern digital visual & interface design, the diverse styles from different traditional cultures around the world are gradually converging into one universal visual language - modern UI design language. And the visual diversity based on different cultures and histories is gradually fading out of user interface design with the development of the digital age. As designers, we feel obligated to break through this limitation and help improve the visual diversity in modern visual and interaction design.
In response to "technology enriches cultural diversity", this project enriched the visual diversity in digital design and helped our shared cultures to be better inherited. We also expect to see more designs with cultural identity in the future.
Илҳом: This design was inspired by ancient Chinese literati seal font and the window designs of Suzhou's classical gardens.
Literati is an aesthetic form that integrates poetry, calligraphy, painting, and seal. When perfectly combined, the style reflects China's artistic culture and heritage. Seal, a core element, combines the features of calligraphy, font design, and crafts, just as it contains deep cultural ties and artistic value. Paying homage to our shared history, we worked on this integrated visual identity and interaction project with and for XYG Studio's team.
Давомнокии лоиҳа: The project was initiated in early 2019 in New York and finished 2022, and was recognized as a notable mention in Core77 Design Awards 2022.
Ҷараёни кор: With the digital design, when users land on the webpage, they can view the origin story behind the brand's visual identity, see it unfold, and use the navigation buttons formed by the yin and yang spaces as entry portals to explore the website. In this way, visitors can immerse themselves in China's rich cultural heritage – which is at the cornerstone of XYG Studio.
With the tangible design, users can intuitively feel the "Yin" and 'Yang" spaces in the identity by playing with the products.
Аъзои гурӯҳ: Xinyue Guo
Shang Jiang
Sizhe Huang
Yueling Lai
Yizhang Li
Lulin Shan
Ҳуқуқи тасвирҳо: Xinyue Guo