Tathra Eco Camp Шахсияти Бренд аз Amanda Dempster

Тарҳи Tathra Eco Camp Шахсияти Бренд аз Amanda Dempster ғолиби шоистаи ҷоизаи бонуфузи 2023 Ҷоизаи оҳании A' Design Award дар категорияи мусобиқавии Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ мебошад.

ОҳанГрафика· 2023

Tathra Eco Camp Шахсияти Бренд

аз ҷониби Amanda Dempster

Муштарӣ: Amanda Dempster

Ғолиби Ҷоизаи оҳании A' Design Award дар категорияи Графика

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Ба сайт гузаред Дар A' Design Award дидан Релизи матбуотӣ Нишони ҷоиза

Рангҳо

Тарҳ

Дар бораи Tathra Eco Camp Шахсияти Бренд

Пас аз нобуд шудан дар сӯхторҳои харобиовари Австралия, лагери Татра Эко ба шахсияти рамзӣ ниёз дошт, ки достони ҷавоншавӣ, таърих ва таъмидшавии табииро нақл кунад. Соҳибон як маҷмӯи брендиеро ҷустуҷӯ карданд, ки қаҳрамони достони беназири сарзаминҳо бошад ва ҳамзамон аҳамияти фарҳангии он ва ӯҳдадориҳои онҳо ба сайёҳии экологиро эҳтиром кунад. Ороиши бренд ва муаррифии натиҷаҳо ҷолибияти табиии лагерро инъикос мекунанд ва ба манзараи навшуда бо ҳалқаҳои дарахтони барҷаста ва рангҳои беназири рамзи рушд, таърих ва ҷавонии макони таъинот эҳтиром мегузоранд.

Эътироф

Дар бораи Ҷоизаи оҳании A' Design Award

Tathra Eco Camp Шахсияти Бренд ғолиби Ҷоизаи оҳании A' Design Award аст, ки эътирофи обрӯманд буда, ба тарҳҳои хуб дода мешавад, ки талаботи касбӣ ва саноатиро, ки аз офаридаҳои хуб тарҳрезишуда интизор меравад, иҷро мекунанд. Ғолибони оҳан маҳорати бузург, ихтисоси баланд, фаҳмиши коршиносона ва иқтидори эҷодии офаринандагони худро нишон медиҳанд. Интизор меравад, ки Tathra Eco Camp Шахсияти Бренд офаридаи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки амалӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи оҳании A' Design Award беҳтарин амалияи соҳаро муттаҳид мекунад ва хусусиятҳои босалоҳияти фаннӣ дорад, ки бо донишҳои амалӣ ва истеъдод пайваст шудаанд. Tathra Eco Camp Шахсияти Бренд барои диққаткорияш эҳтиром мешавад ва барои таъмини беҳбудиҳои сифати зиндагӣ, ки ба беҳтар кардани ҷаҳон кумак мекунанд, тарҳрезӣ шудааст.

Дар паси тарҳ

Маҷмӯаи матбуотӣ

Кредитҳо, аъзои гурӯҳ ва тафсилоти техникие, ки тарроҳ пешниҳод кардааст.

Хусусиятҳои беназир: Following their destruction by the Australian bushfires, Tathra Beach Eco Camp embarked on a rebrand to creatively tell their story of rebirth and to relaunch their destination with a new hope and identity. The new brand needed to reflect their unique story, their destruction and hope, their lands rich cultural and indigenous roots, reflect their intensive rebuild, and their commitment to a renewed eco tourism experience.
A unique identity that reflected the natural priority of the destination and the vivid history of the renewed landscape was delivered.
Андоза ва бастабандӣ: Comprehensive Brand Design Package & Products were designed, produced/printed & delivered, including:
Creative Concepts
Complete Style Guide,
Custom Designed Wordpress CMS Website,
Full Social media setup, launch
Social media ad campaigns & creatives
Social media launch posts campaign
Unique timer etched guest interactive digital guides
All physical signage
Branded promotional products & giveaways
Printed Stationery & Collateral
Тегҳо: Brand Design, Logo Design, Eco Tourism, Tathra Beach Eco Camp
Технологияи истеҳсол: A range of avenues were explored in strategizing the creative direction for the brand. Color psychology principles were researched for values related to relaxation and tourism, whilst considerations were also made to the local fauna, wildlife, and the colors and material selections made for the new buildings. This ensured and online/ offline consistency of guest experience across the brand and stay.
The insights gained were translated and realised into a cohesive brand design featuring the 'tree rings of life/history' - that spans across typical brand elements, a unique website, social media, advertising and other mediums.
Мушкилоти дизайн: The challenges in creating this brand were multifaceted. Previously run as a caravan park, and tragically destroyed by the Australian bushfires, this created an opportunity for the new owners to reinvent the destination to deliver a new and unique experience for guests. Delivering a brand and creative strategy that paid tribute to the story of the location and honoured the cultural significance and history of the land, whilst also engaging new guests about the future was a great challenge.
Таҳқиқот: In development and realisation of the strategy for this brand, a number of factors were evaluated: colour psychology values and their relationship to the brand values, competitor marques and identity to ensure unique placement and positioning, and the form, colours, materials and planning of the rebuilt physical spaces, buildings and physical landscape were considered to ensure a digital and physical consistency of brand and identity.
Илҳом: With a rich story of rejuvenation following fires, this Eco Camp and Tourism Destination needed a symbolic brand that represented their various stages of history, their rich cultural connection, and the changes the physical landscape had endured.
The tree 'rings of life' were chosen as the symbol to represent the locations history of growth and rebirth, and to reflect the unique eco experience the destination delivers. In doing so the brand has been set apart from the traditional leaf or gecko icons commonly represented in eco tourism branding.
Давомнокии лоиҳа: The project started in Early 2021, with brand launched in July 2022 for pre-opening campaign to support December opening.
Ҷараёни кор: The resulting brand delivered a style of identity not before seen in the Australian Eco Tourism Space. The elements of the brand were adapted across various production mediums and in pleasing variations to meet form of purpose. Eg, high contrast ads and simple representation for physical signage, Contrasting variations and adaptions for visual interest on social media etc.
Патентҳо: Copyrights belong to Tathra Beach Eco Camp and Holiday Brands For Trademark (2021)
Аъзои гурӯҳ: Amanda Dempster
Ҳуқуқи тасвирҳо: Photography Credits: Wes Alan & Tony Harrington (2021)
Illustration & Creative Brand Design Credits: Amanda Dempster (2021)