The Dark Side of the Moon Номаи Муҳаббат аз Maria-Luisa Uth

Тарҳи The Dark Side of the Moon Номаи Муҳаббат аз Maria-Luisa Uth ғолиби шоистаи ҷоизаи бонуфузи 2023 Ҷоизаи биринҷии A' Design Award дар категорияи мусобиқавии Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ мебошад.

БиринҷГрафика· 2023

The Dark Side of the Moon Номаи Муҳаббат

аз ҷониби Maria-Luisa Uth

Муштарӣ: Fortuna Design Studio

Ғолиби Ҷоизаи биринҷии A' Design Award дар категорияи Графика

10,304

Ғолиби тасдиқшудаи ҷоиза

Тасдиқи вазъи ҷоиза барои #147779

Дар A' Design Award дидан Релизи матбуотӣ Нишони ҷоиза

Рангҳо

Тарҳ

Дар бораи The Dark Side of the Moon Номаи Муҳаббат

Паҳлӯи торикии моҳ як номаи муҳаббатест, ки дар бораи ишқи анъанавии чинӣ нақл мекунад. Ин лоиҳаҳо тарҳи хуби чопии кӯҳнаро бо таваҷҷӯҳ ба намуд, тасвирҳо, тарроҳии графикӣ ва маводҳо ҷашн мегиранд. Бастаи мактуб кушода мешавад ва тарафи тираи мох намоён мешавад. Мактуб мисли ҳамьёни ҷайбӣ печонида шудааст, як усули пӯшиш аз Ҷопон, ки дар асри 18 ба Аврупо роҳ ёфт ва ҳамчун усули қати номаи муҳаббат маъмул шуд. Коғази истифодашуда, ки бе кафидан мумкин аст ва шаффоф аст, ҳангоми нигоҳ доштани рӯшноӣ ду тарафи ҳарфро меомезад.

Эътироф

Дар бораи Ҷоизаи биринҷии A' Design Award

The Dark Side of the Moon Номаи Муҳаббат ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки The Dark Side of the Moon Номаи Муҳаббат ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. The Dark Side of the Moon Номаи Муҳаббат эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Дар паси тарҳ

Маҷмӯаи матбуотӣ

Кредитҳо, аъзои гурӯҳ ва тафсилоти техникие, ки тарроҳ пешниҳод кардааст.

Хусусиятҳои беназир: The 'Dark Side of the Moon' is a love letter, telling a traditional Chinese love story, not only with words, but also by the way the package is opend, by the choice of printing technology, the used materials, the graphic design and illustrations. The storytelling begins as soon as the package is opened: the full moon on the front wanes, the dark side of the moon becomes visible. The story unfolds together with the unfolding of the letter, guiding the reader from chapter to chapter.
Андоза ва бастабандӣ: Folded with package: 12 * 12cm
Unfolded letter : 36 * 36cm
Тегҳо: graphic design, illustration, print, type design, package design
Технологияи истеҳсол: Since the letter is folded paper, the paper needs to have the property to be folded and unfolded multiple times without being torn apart, so we chose a kind of DuPond paper, which can't be ripped apart and which is translucent - two attributes love should have. Since The Love Story is about the sun and the moon, the letter also has a sun and a moon side. The translucency of the paper makes the two sides of the letter flow together when held up against the sun. If you hold the letter down while reading, you cannot see the other side.
Мушкилоти дизайн: Since we are a package design studio, we have an interest in paper. Commercial projects for clients often don't give the opportunity to use more special papers and printing techniques. When visiting package factories we can discover new papers and think about ways to use it and combine materials with stories through design. The used 'pocket purse' folding method, which originated in Japan, but became popular in 18th century Europe as love letter folding method, needed special paper. It made the layout and choice of paper challenging, but also became the designs key component. Since it's not only a creative design project, but also an actual product we sell it was difficult to find a producer who was fit for this folding method.
Таҳқиқот: As a Chinese/ German design studio, we are interested in finding a way of melting those different cultures in a project. The tradition of writing love letters is not that popular in China, throughout its history. So we came up with the idea of a Chinese love letter, using a folding method which also made its way from East to West. The story of Houyi and Chang'e is over 2000 years old and has many versions, but all have an outdated moral. So we rewrote the story first, before we started with the layout. From the beginning we planned this love letters to be a series, so we choose a package which has a CD feeling, since still many of people collect or collected CDs. Like love letters CDs seem from another century, but we think of them in loving nostalgia and hope to revive them in a new way with our design.
Илҳом: In this uncommissioned project we have combined our love for print design, story telling, illustration, graphic design and materials. The goal was to tell a story without the traditional form of a book. On the letter is space for a personal massage, this story can/should be shared with someone and reconnect those old stories with modern life again. The letter itself is folded like a 'pocket purse' - a Japanese Folding technique popular in Europe in the 18th century for writing love letters.
Давомнокии лоиҳа: started August in Hangzhou and finished November in Hangzhou
Ҷараёни кор: Telling stories is as old as humanity. Love stories are especially popular. Giving presents to your loved ones is today more a requirement rather than an act of showing love. So we thought about a way to reintegrate old love stories with the rather old tradition of writing love letters. So this design is a present, where personal messages can be added while at the same time it is a documentation of an old love story using new design.
Ҳуқуқи тасвирҳо: Qianli Ma, Maria-Luisa Uth