Reserva Das Parkias Ҳувияти бренд аз Tiago De Albuquerque Sales E Kiemle

Тарҳи Reserva Das Parkias Ҳувияти бренд аз Tiago De Albuquerque Sales E Kiemle ғолиби шоистаи ҷоизаи бонуфузи 2024 Ҷоизаи биринҷии A' Design Award дар категорияи мусобиқавии Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ мебошад.

БиринҷГрафика· 2024

Reserva Das Parkias Ҳувияти бренд

аз ҷониби Tiago De Albuquerque Sales E Kiemle

Муштарӣ: Tiago de Albuquerque Sales e Kiemle - Tiago Versalles

Ғолиби Ҷоизаи биринҷии A' Design Award дар категорияи Графика

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Дар бораи Reserva Das Parkias Ҳувияти бренд

Ҳифзгоҳи Паркиас лоиҳаи муҳими зистмуҳитӣ мебошад, ки хокро барқарор намуда, минтақаҳои вайроншударо бо дарахтони бумӣ ҷангалонида, гуногунии биологиро нигоҳ медорад. Дар асоси таҳқиқоти семиотикӣ логотипи он барои намоиши Паркиаи пендула тарроҳӣ шудааст — дарахти рамзие бо баландии то 40 метр бо биодизайни беназир аз сабаби куравиҳои гулии сурхе, ки аз оварезакҳо овезон мешаванд. Бо омезиши ин истинодҳо бо эстетикаи наққошиҳои бадании бумиён ва сарпўши парӣ, тоҷи мардуми бумии ҷангалҳои Бразилия, тасвири нави Паркиа таваллуд ёфт: дарахти тоҷдор, ҳашамати Ҷангали Атлантик

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Дар бораи Ҷоизаи биринҷии A' Design Award

Reserva Das Parkias Ҳувияти бренд ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Reserva Das Parkias Ҳувияти бренд ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Reserva Das Parkias Ҳувияти бренд эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Дар паси тарҳ

Маҷмӯаи матбуотӣ

Кредитҳо, аъзои гурӯҳ ва тафсилоти техникие, ки тарроҳ пешниҳод кардааст.

Хусусиятҳои беназир: The Parkia’s Reserve is an environmental project to restore soil, reforest native trees and preserve biodiversity. Up to 40m tall, Parkia Pêndula lives in climax (mature) forests, such as the Atlantic Forest, a more biodiverse biome than its sister, the Amazon. It extends from north to south of Brazil, along its Atlantic coast, the most populous region of the country that has already destroyed 88% of the original coverage of this biome and that needs to be restored to combat climate change
Андоза ва бастабандӣ: Main image 3600px x 3600px. Optional images 1800px x 1800px. Video 1080px x 1920px (9 x 16)
Тегҳо: sustainability, biodesign, golden ratio, graphic design, ecodesign, biomimicry, brand design, reforestation, Brazilian design
Технологияи истеҳсол: Design architected in Golden Ratio. This visual identity was developed to have visual harmony in each of its parts, such as the globular flowers, the pendulums, the branches, the trunk and its crown, all calculated to be proportional in golden proportion. Another technique used in the project was biomimicry, representing the Parkia pendula tree in a minimalist way in each of the visual attributes that graphically identify this tree
Мушкилоти дизайн: Synthesizing an exuberant nature into a minimalist icon that didn't just look like a generic tree was possible due to the use of semiotics in a specific way. It was also necessary to understand the importance of Parkia in ecological relations for the logo to have meaning for the brand's environmental and social project. Applying other techniques such as golden ratio, biomimetics and gestalt to add layers, sensations, and ancestry to the project was challenging, like composing a visual symphony
Таҳқиқот: In biology I sought inspiration from nature and in anthropology I sought ancestral knowledge from the people of the forest, inspiring the creation of a natural brand with ethnic patterns such as native body paintings. The purpose was to find the species that best represented the idea of Regeneration, and Parkia pendula is known for its ability to restore soil fertility. Biomimetics was used in the brand concept and the golden ratio was used in the creation of the visual identity
Илҳом: Bio-inspired by the queen of trees from the Brazilian Atlantic Forest, the Parkia Pêndula. The project has a visual identity that expresses the unique Biodesign of this tree. Parkia produces red floral globes hanging by pendulums (hence its name), making it iconic in Brazilian flora. Another inspiration is the body paintings of the original native peoples of Brazil, as when we replicate the logo it transforms into an ancestral pattern full of the history and primordial culture of Brazil
Давомнокии лоиҳа: The project began in September 2023 in Pernambuco, Brazil, after field research in the Parkias Reserve. Knowing the place and experiencing nature and its biodiversity was fundamental to understanding the richness of that place and choosing Parkia pendula to symbolize the reforestation proposed by the environmental action. The design was ready in January 2024 and environmental actions will begin in May 2024, the rainy season in the region, which helps with the reforestation process
Ҷараёни кор: Experience this logo as a version inspired by a tree that is at risk of extinction and needs to be transformed into a symbol of reforestation. The interaction is semiotic, it is an icon of a tree (Parkia Pendula) as it portrays it in an iconographic way in its graphic characteristics. It presents better results as it was designed harmoniously in a golden ratio in every detail. It has better performance because it is not a generic tree, but a specific tree from the Brazilian Atlantic Forest
Патентҳо: Copyright belongs to Tiago de Albuquerque Sales and Kiemle, 2024
Аъзои гурӯҳ: Tiago de Albuquerque Sales e Kiemle (Tiago Versalles)
Ҳуқуқи тасвирҳо: Image nº 1: Photographer Tiago de Albuquerque Sales and Kiemle, 2024
Image nº 2: Photographer Tiago de Albuquerque Sales and Kiemle, 2024
Image nº 3: Photographer Tiago de Albuquerque Sales and Kiemle, 2024
Image nº 4: Photographer Tiago de Albuquerque Sales and Kiemle, 2024
Image nº 5: Photographer Tiago de Albuquerque Sales and Kiemle, 2024
Video Credits: Aerial video taken with a Drone of a Parkia pendula, Tiago de Albuquerque Sales and Kiemle, 2017