ACP Alpha Container Pictures Ҳувияти корпоративӣ аз Julia Hell

Тарҳи ACP Alpha Container Pictures Ҳувияти корпоративӣ аз Julia Hell ғолиби шоистаи ҷоизаи бонуфузи 2017 Ҷоизаи нуқрагии A' Design Award дар категорияи мусобиқавии Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ мебошад.

НуқраГрафика· 2017

ACP Alpha Container Pictures Ҳувияти корпоративӣ

аз ҷониби Julia Hell

Муштарӣ: Alpha Container Pictures

Ғолиби Ҷоизаи нуқрагии A' Design Award дар категорияи Графика

44,931

Ғолиби тасдиқшудаи ҷоиза

Тасдиқи вазъи ҷоиза барои #53240

Ба навбат ҳамроҳ шавед Ба сайт гузаред Дар A' Design Award дидан Релизи матбуотӣ Нишони ҷоиза

Рангҳо

Тарҳ

Дар бораи ACP Alpha Container Pictures Ҳувияти корпоративӣ

ACP Alpha Container Pictures тарҳи корпоративест, ки барои як ширкати истеҳсоли филм дар Берлин таҳия шудааст. Логотип шакли кӯтоҳи ACP-ро бо номи пурраи ширкат муттаҳид месозад. Дар он ду ҳарфнигор истифода шудааст: ҳарфнигори навъи трафаретӣ, ки барои контейнерҳои боркашонӣ ба кор мераванд, ва ҳарфнигори техникии якпаҳно, ки ба ҳарфҳои мошинаи чопӣ монанд аст. Логотип инчунин палитраи рангро муаррифӣ мекунад, ки дар ҳуҷҷатҳои чопии тиҷоратӣ ва сомона истифода мешавад. Андозаи сарлавҳаи мактуб 210 бар 297 миллиметр ва андозаи корти тиҷоратӣ 55 бар 85 миллиметрро ташкил медиҳад. Сомонаи мутобиқшаванда бо мазмуни видеоии экрани пурра оғоз мешавад.

Эътироф

Дар бораи Ҷоизаи нуқрагии A' Design Award

ACP Alpha Container Pictures Ҳувияти корпоративӣ ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки ACP Alpha Container Pictures Ҳувияти корпоративӣ асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. ACP Alpha Container Pictures Ҳувияти корпоративӣ офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Дар паси тарҳ

Маҷмӯаи матбуотӣ

Кредитҳо, аъзои гурӯҳ ва тафсилоти техникие, ки тарроҳ пешниҳод кардааст.

Хусусиятҳои беназир: This is a corporate design for a film production company based in Berlin. The Logo is a combination of the short form of the company name ACP and the complete name. I used two fonts, a stencil font which is often used on freight containers for shipping goods overseas plus a monospace typeface analogue to a typewriter but very technical. The Logo introduces also the color scheme of the corporate design which can be found in both, printed business documents and on the website
Андоза ва бастабандӣ: The Letterhead is a classical DIN A4 Format, 210 mm x 297 mm, the business card has dimensions of 55 mm x 85 mm. The website is fully responsive and adapts to all common device sizes.
Тегҳо: Corporate Design, Branding, Logo, Business card, Webdesign, Website
Технологияи истеҳсол: The Logo was designed in Adobe Illustrator, all print documents were layouted in Adobe InDesign. For the webdesign I tried Adobe XD for the first time to create a fully responsive design for the page. The website was later built in Drupal with SASS and jQuery.
Мушкилоти дизайн: The hardest part was to find a typographical solution for the company Logo. In my first drafts I focused on the full name and the shortened Form was more of an accessory accompanying it. Then my client came up wit the idea of an actual container font he really liked and I started playing around with it and this time wit the short form as the center element. I liked the international aspect to the container font since the company is producing contend all around the globe. After some tests I combined it to a monospace font and then we were there.
Таҳқиқот: After the Briefing, I started a research of german TV and film production companies online. Assuming the websites, branding and identities of these companies to be very creative and up to date, since they produce creative content for a medium with such a high coverage of different target groups like mass medium TV, I was proven to be wrong. Many pages are outdated style wise or also technically. Plus all of these companies produce video content and non of the pages I came across, actually displayed one on their page. This made me decide to open big with actual video content.
Илҳом: The focus during the whole design process was to create a unique corporate design that will work together with moving imagery. ACP has a strong focus on documentary films and coverages. We were aiming for a serious playfullness in a modern but also timeless way. The challenge was to find a way to transport these contrasting views into one design to resemble the brand. The research for the typography mix and color scheme were in the end influenced by the Container part of the companys name.
Давомнокии лоиҳа: The Project started in December 2015 in Berlin and is still ongoing, since the company is still growing an I am still in charge of new design tasks. We had two milestones with the release of the Logo and business papers in April 2016 and the launch of the website end of February in 2017.
Ҷараёни кор: In terms of the website, I focused on showing as much video content as possible, since this is what the company produces. Due to my research results this makes a huge difference when it comes to the presentation of the company. It is always valuable to show the actual product. This is why the design uses elements like e.g. navigation, Social Media icons thrifty. The page focuses on video and of course features news of upcoming projects and broadcasts. But the entrance to the website features fullscreen video imagery that show how emotional and impressive the work of acp is. And that at first sight.
Патентҳо: None
Аъзои гурӯҳ: Full-Stack Web Development: Jannis Hell