Yuanying He

Yuan is a graphic designer working across brand identity, editorial design, and visual illustration. Their practice translates personal observations and sensory experiences, including memory, scent, and fleeting urban moments, into structured visual systems. Drawing on architectural metaphors and digital illustration, Yuan develops visual languages at the intersection of perception, narrative, and design. Their process is grounded in close observation of everyday life: counting passers-by, noticing transient details, and documenting small urban scenes. Through this method, Yuan transforms the intangible into visible, systematic form. Their work and creative process are shared online, contributing to ongoing conversations within the design community.