ዲዛይን Happiness ፓኬጅ ጨረቓ ኬክ ብ Chao Xu ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2020 ናይ ነሓስ ሽልማት A' Design Award እዩ።

ነሓስማዕሸጊ· 2020

Happiness ፓኬጅ ጨረቓ ኬክ

ብ Chao Xu

ዓሚል: La Maison Bakery

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award

13,771

ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #100696 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Happiness ፓኬጅ ጨረቓ ኬክ

ፓኬጅ ጨረቓ ኬክ ሓጎስ ናይ ስጦታ ፓኬጅ ስብስብ እዩ፣ ሓሙሽተ ሳጹናት ብዝተፈላለየ ቅርጺን ግራፊክስን ዝሓቖፈ። ጋንታ ዲዛይን ኢንቢትዊን ክሪኤቲቭ ኣብ ከባቢኦም ዝነብሩ ሰባት ንበዓል ማእከላይ ቀውዒ ብኸመይ ከም ዝበዓልዎ ብቻይናዊ ስታይል ምስሊ ተጠቒሞም ኣስሊጦም። እቲ ምስሊ ነቲ ኣብ ከባቢ ዘሎ ህንጻታትን፣ ከምቲ ናይ ጥንቈላ ጃልባ ውድድር፣ መዕበሊ ዕርዲ ዝኣመሰላ ንጥፈታት ናይ በዓል ማእከላይ ቀውዒ የርኢ። እዚ ናይ ስጦታ ፓኬጅ ዲዛይን ከም መዐቀቢ መግቢ ጥራይ ዘይኮነስ፣ ነቲ ባህሊ ከተማ ሺን ንምድንፋዕ ከም መዘከርታ እውን ይሰርሕ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award

Happiness ፓኬጅ ጨረቓ ኬክ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Happiness ፓኬጅ ጨረቓ ኬክ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Happiness ፓኬጅ ጨረቓ ኬክ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: This is a set of mooncake package design for La Maison Bakery, which consist 5 slightly different box shapes. La Maison Bakery is a famous local bakery in Hubei province, they want to launch a new mooncake gift set which can reflect local characteristics of Hubei, including architecture, culture and mid-autumn festival activities.
ዓቐንን ማዕሸግን: lid and base box: 360mm x 360mm x 55mm
drawer box: 385mm x 250mm x 190mm
double sides open box: 270mm x 380mm x 160mm
መለለዪታት: package design, logo, handrawing, typography
ናይ ምፍራይ ቴክኖሎጂ: Those five package series need to have different structures which means they need to be opened in various ways. Designers need to take all the aspects into consideration in advance. For example, the most expensive one is the orange box, which will open like a book from middle.
ናይ ዲዛይን ብድሆ: The final products consist 5 different packages, with 5 different structure and size, meanwhile should look like a complete set of package series and in a narrative manner.
ምርምር: The design team went to Enshi city which is the most significant scenic area in Hubei province, not only the local building but also its rich tourism activities make the place attractive. The illustration somehow demonstrate the feature of Enshi city meanwhile mixed some mid-autumn festival activities into the drawing, such as dragon boat racing, lighten the sky lanterns etc.
ምንጪ ሓሳብ: During Mid-autumn festival, Shien city will turn into a lively place, where people will eat mooncake, beat drums and race dragon boats to celebrate the festival. Designers wanted to depict this flourishing scene on the package. Designer team painted a magnificent picture of mid autumn festival by hand drawing illustration, then been cut into 5 parts for each package. the mooncake package serve as a tool to promote the culture of Shien city by applying Chinese style illustration.
ናይ ፕሮጀክት ግዜ: This project started in August 2019 in Hangzhou and finished in September 2019 in Hangzhou. Printed all the boxes in Hubei.
ናይ ስርሒት ፍሰት: After several rounds of discussions with our clients, the designers need to understand how consumers prefer while purchasing mooncake gift pack, if the box is too small, people will consider it not worthwhile as a gift, however if the size is too big, it will not be convenient for them to carry around. It is important to take all the facts into consideration while designing. The design team eventually came up five different packages to fit different need and budgets.
ፓተንታት: Trademark(2019) La Maison Bakery
ኣባላት ጋንታ: Creative Director: Chao Xu
Illustration: Danlin Zhang
ናይ ስእሊ ክረዲት: Collaterals and graphic design items: Chao Xu
Photography: Inlight