ዲዛይን Shiny Meadow A2 ቀንዲ ተግባር፡ ጥርሙዝ ጸባ ብ Mengniu Dairy ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2020 ናይ ብሩር ሽልማት A' Design Award እዩ።
ብሩርማዕሸጊ· 2020
Shiny Meadow A2 ቀንዲ ተግባር፡ ጥርሙዝ ጸባ
ዓሚል: China Mengniu Dairy Company Co., Ltd.
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #101529 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Shiny Meadow A2 ቀንዲ ተግባር፡ ጥርሙዝ ጸባ
ሻይኒ ሜዶው A2 ንንጹህ ጸባ ዝተነድፈ ጥርሙዝ እዩ። እዚ ጥርሙዝ ካብ ዝለዓለ ንፍገት ዘለዎ PET ዝተሰርሐ ኮይኑ፡ ናይ መስትያት ኣቀማምጣ ይህብ። እቲ ቅርጺ ኣብ ክላሲካዊ ኤውሮጳዊ ጥርሙዝ መስትያት ጸባ ተመስሪቱ ብዘመናዊ ኣገባብ ተመሊሱ ተሳኢሉ። ገፊሕ ንጹር ከባቢ ነቲ ኣብ ውሽጢ ዘሎ ጸባ ስለ ዘርኢ፡ እቲ ፍርያት ብቐጥታ ክርአ ይኽእል። ኣብ ማእከል ዘሎ ገፊሕ A2 ምልክት ምስ ናይ ዳየት ፒራሚድ ተጻሚዱ ናይ ብራንድ ምስሊ ይፈጥር። እቲ ጥርሙዝ 720 ሚሊ ሊትር ዝሓዝ ኮይኑ፡ ዝለዓለ ዲያሜተሩ 80 ሚሜ ከምኡውን ቁመቱ 238 ሚሜ እዩ። እቲ ንድፊ ቀሊልነትን ንጽህናን ንምግላጽ ዝዓለመ እዩ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ብሩር ሽልማት A' Design Award
Shiny Meadow A2 ቀንዲ ተግባር፡ ጥርሙዝ ጸባ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Shiny Meadow A2 ቀንዲ ተግባር፡ ጥርሙዝ ጸባ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Shiny Meadow A2 ቀንዲ ተግባር፡ ጥርሙዝ ጸባ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- In China, the fresh milk is an emerging trend, most of the milk is just pure milk. Thus, we confidently designed a large area of transparency to show that milk is so nature, fresh and pure that there is nothing to hide.
The large A2 in the center is combined with the diet pyramid to create an iconic brand image. We aim to integrate this simple, modern and iconic design perfectly into the daily lives of elite families, making it a symbol of quality and elegance. - ዓቐንን ማዕሸግን
- 720ml, PET bottle, Color Clear, Diam(max.) 80mm x Height 238 mm.
We use high permeability PET materials to achieve the texture of glass. - መለለዪታት
- Shiny Meadow, bottle design, A2, package design, graphic design, milk, fresh, PET,
- ናይ ምፍራይ ቴክኖሎጂ
- It only takes 2 hours from milking to processing, which is incredible. With pasteurization technology, maximum freshness is maintained without compromising the quality of the milk and achieving consistent high quality.
In addition, it relies on GPS to track the entire cold chain until A2 milk is delivered to the end consumer. - ናይ ዲዛይን ብድሆ
- Before talking about packaging design, there is a crucial concept to discuss: no matter how precious and premium the milk is, we need to remember that milk itself is an essential part to human diet in the long river of history. We need to convey the simplicity, purity and elegance of milk and turn these characteristics into our brand image.
- ምርምር
- Unlike the normal fresh milk, Shiny Meadow A2 B casein milk has a special protein structure that makes it naturally lactose-free, more comparable to human breast milk and easier to digest and absorb.
The target group is relatively rational, high end with high requirements for products. In their mind, high quality life is not a pursuit but a habit. - ምንጪ ሓሳብ
- The package design is elaborated to manifest a picture that the freshest milk produced in the pasture just now is carried to the urban table through time and space, as if the first sunshine arouses us in the morning.
We took inspiration from the European classic milk glass bottle and redesigned it with a modern vision. Behind the concept, there is a cultural heritage across nationalities, creating a romantic, affable and sincerity feeling, making this iconic shape even more attractive. - ናይ ፕሮጀክት ግዜ
- The project started in August 2019 and ended in September 2019.
Bottle sample production in Sidel Shanghai. - ናይ ስርሒት ፍሰት
- A2 milk sold mainly in high-end supermarket in cold chain. the advanced technology and production equipment can ensure
- ፓተንታት
- Copyrights belong to China Mengniu Dairy Co.,Ltd, 2019
- ኣባላት ጋንታ
- Qian Sun
Tianjiao Niu
Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Yanlin Liu - ናይ ስእሊ ክረዲት
- .
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
