ዲዛይን Organic Rice ቦርሳ ብ Kazuo Fukushima and Haruka Takeuchi ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2022 ናይ ብሩር ሽልማት A' Design Award እዩ።
ብሩርማዕሸጊ· 2022
Organic Rice ቦርሳ
ብ Kazuo Fukushima and Haruka Takeuchi
ዓሚል: China State Farms Agribusiness Corp
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #114666 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Organic Rice ቦርሳ
እዚ ፕሮጀክት'ዚ ኣብ ውቻንግ ጥዑም ሩዝ ዝሰርሑ ገበርቲ ስምዒታቶም ዝጠቕልል እዩ። ናይቲ ዲዛይን ሓሳብ ተፈጥሮኣዊ ወርቃዊ መድረኽ እዩ። ሰፊሕ ናይ ሩዝ ሕርሻ መሬት ወርቃዊ ዝመስል ትርኢት ምስ ዝተኣሳሰረ ዲዛይን ፈጢሩ እዩ። እቲ ጥቕሲ ናይ ወርቃዊ ሩዝ መድረኽ ዝተቖርጸ እዩ። ስለዚ እቲ ናይ ቫኩም ጥቕሲ ቅርጹ ከም ኩዕብ ዝኣመሰለ ብሎክ እዩ። በተወሳኺ፡ ናይ ደርሆ ማይ ምስሊ ተፈጥሮኣዊ ሕርሻ ንምርግጋጽ እዩ። ኣብ ውቻንግ ዘሎ ናይ ተፈጥሮኣዊ ሕርሻ ዋጋ ብቐሊሉ ዝጠቕለለ ዲዛይን እዩ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ብሩር ሽልማት A' Design Award
Organic Rice ቦርሳ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Organic Rice ቦርሳ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Organic Rice ቦርሳ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- Wuchang is the most famous rice producing area in Heilongjiang Province, China. Among them, this organic rice is most carefully grown by farmers. My design team observed this place and had a very special experience. The landscape of harvesting in the vast fields is all golden and very beautiful. In addition, The farmers raise ducks in the fields and the rice is free of pests. This is proof of pesticide free. This is a project to package Wuchang organic rice.
- ዓቐንን ማዕሸግን
- The first layer: vacuum packed
Surface: matte.
Width 100mm x Depth 200mm x Height 50mm 500g - መለለዪታት
- Organic, Rice, Package, China, Duck
- ናይ ምፍራይ ቴክኖሎጂ
- The product has a two layer structure. The first layer is a clear vinyl bag that is vacuum packed to keep it fresh after factory. The second layer is a polyvinyl chloride bag, which has design elements and handles. The surface is matte. In addition, a transparent part is designed on the lower right corner so that the condition of the rice can be checked.
The rice is printed in gold to express a brilliant image. - ናይ ዲዛይን ብድሆ
- The creative idea is natural golden carpet. We verified the design, which is associated with the scene where a vast rice field looks golden. It is a trimmed design of a golden rice carpet. In addition, Added an illustration of a duck to prove organic farming. The design that simply expresses the value of organic farming.
- ምርምር
- Analysis of boutique supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese rice market. - ምንጪ ሓሳብ
- There is a rich land located in Heilongjiang Province, northern China. It is extremely cold in winter there, with the lowest temperature of minus 30 degrees. Harsh natural environment is ideal for raising high quality natural rice. The Wuchang rice is grown in this area with pleasant weather and quality water. The rice is protected with duck. During the season of harvest, rice fields look like golden carpets. This wonderful scene and environment is the inspiration of this design.
- ናይ ፕሮጀክት ግዜ
- The project started in September 2019 and finished in September 2020 in Shanghai.
- ናይ ስርሒት ፍሰት
- First, analyze the market and understand the current situation
Second, target analysis to verify what kind of design consumers will like.
Third, brand analysis compare with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample production, color check, etc.
Finally, check the finished product. - ፓተንታት
- Copyrights belong to CHINA STATE FARMS AGRIBUSINESS (GROUP) CORP.,
- ኣባላት ጋንታ
- Creative Director: Kazuo Fukushima
Art Director: Haruka Takeuchi
Copy Writing: Zhou Ying
Project Management: Xu Xuehua - ናይ ስእሊ ክረዲት
- Image: Photographer zhu Jie
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
