ናብ ትሕዝቶ ሕለፍ
Grundig Heinzelmann Limited Edition ናይ መወዓውዒ ስእላዊ ምንቅስቓስ ፊልም ብ Digital Panorama

ዲዛይን Grundig Heinzelmann Limited Edition ናይ መወዓውዒ ስእላዊ ምንቅስቓስ ፊልም ብ Digital Panorama ኣብ ናይ ውድድር ምድብ ንድፊ ፊልም፣ ቪድዮን ኣኒሜሽንን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2021 ናይ ፕላቲኒም ሽልማት A' Design Award እዩ።


ፕላቲኒምፊልም· 2021

Grundig Heinzelmann Limited Edition ናይ መወዓውዒ ስእላዊ ምንቅስቓስ ፊልም

ብ Digital Panorama

ዓሚል: Digital Panorama

ኣብ ምድብ ፊልም ተሸላማይ ናይ ፕላቲኒም ሽልማት A' Design Award

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ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #118526 ሽልማት ኣረጋግጽ

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Grundig Heinzelmann Limited Edition ናይ መወዓውዒ ስእላዊ ምንቅስቓስ ፊልም

ግሩንዲግ ሃይንጸልማን ውሱን ሕታም ንሓደ ብታሪኻዊ ዲዛይን ዝተመስጠ ራድዮ ዝተፈጥረ ናይ መወዓውዒ ስእላዊ ምንቅስቓስ ፊልም እዩ። እቲ ሃይንጸልማን ራድዮ ብ1946 ከም ብዘይ ቱባት ዝተሰርሐ ናይ ዕንጨይቲ ሳጹን ራድዮ ተላሊዩ። እቲ ፊልም ነዚ ውርሻ እዚ ብዓለም ናይ ዕንጨይትን ዝተወልወለ ብረትን ብስኒት ዝተሓዋወሰ መንገዲ ዳግማይ ይትርጉሞ። ኩሎም ኣካላት ብኮምፒዩተር ግራፊክስ ኣብ ሰለስተ ስፍሓት ዘለዎ ቦታ ተቐሪጾምን ተንቀሳቒሶምን። እቲ ፊልም ብምሉእ ልዑል ንጹርነት ንስሳ ካልኢት ዝወስድ ኮይኑ፡ ኣብ ሓደ ናይ ቀደም ግን ከኣ ዘመናዊ ሃዋህው ዘለዎ ክፍሊ ይዛዘም።

እቲ ኣፍልጦ

ብዛዕባ ናይ ፕላቲኒም ሽልማት A' Design Award

Grundig Heinzelmann Limited Edition ናይ መወዓውዒ ስእላዊ ምንቅስቓስ ፊልም ናይ ፕላቲኒም ሽልማት A' Design Award ዝዓወተ እዩ፣ ብሓቂ ፍሉይ፣ ጽቡቕን ዘስደምምን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዝዓወቱ ፕላቲኒም ተኣምራት ፈጠራ እዮም፣ ንደረት ሓሳባዊ ፈጠራ ዝምስክሩ፣ ንዘይማዕረ ሞያዊነትን ጥበብን ዲዛይነራቶም ድማ የርእዩ። እዞም ዲዛይናት ንጽባቐ ዘመን ዝውስኑ፣ ንደሓንነት ሕብረተሰብ ዝሕግዙን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝድፍኡን ዝተፈልጡ ስራሕቲ ክኾኑ ይጽበዩ። Grundig Heinzelmann Limited Edition ናይ መወዓውዒ ስእላዊ ምንቅስቓስ ፊልም ልዕሊ ንቡር ደረጃ ብልጫ የርኢ፣ ብጥቕሚን ብዕዳጋን ዘለዎ ባህርያቱ ድማ ብዘይ ጥርጥር ንዓለም ዝሓሸ ቦታ የገብራ። Grundig Heinzelmann Limited Edition ናይ መወዓውዒ ስእላዊ ምንቅስቓስ ፊልም ድሌታት ዘበራብር፣ ዘተባብዕ፣ ዘሐጉስን ዓቢይ ሓጐስ ዘምጽእን ናይ ፕላቲኒም ሽልማት A' Design Award ዝዓወተ ስራሕ እዩ።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት
Grundig Intermedia roots lie in the traditional German company Grundig, which was founded in 1945 and achieved world fame with its radios and televisions. After the Second World War Germany was in ruins and so were most radios but new production was tightly controlled by the allies. Radio dealer Max Grundig saw an opportunity and built Heinzelmann, a Grundig radio without tubes that was not officially a radio. And this was the same legendary design that was brought to life today.
ዓቐንን ማዕሸግን
1920 1080 Full HD Duration 60 seconds Frame Rate 25Fps
መለለዪታት
Grundig, Heinzelmann, Radio, Animation, Digital Panorama
ናይ ምፍራይ ቴክኖሎጂ
%100 CGI animation. All elements were modelled in 3d space and animated in Maxon’s Cinema 4D software. Compositing was made in Adobe After Effects.
ናይ ዲዛይን ብድሆ
The main objective was to support Grundig’s motto, Embracing change is good if you remain true to yourself in a convincing plus entertaining way. The world of this product had to be mysterious and simple. The main elements of the animation were the wooden and brushed metallic materials that was used to build the classic design. They had to look real to convince the audience. Combining all these with a dramatic music in harmony, was the main challenge. The room we saw at the ending, had to reflect a feeling for a timeless, retro looking but modern life ambiance. We believe that we could achieve this.
ምርምር
Sales reports and benchmarks were examined to filter the most known designs of radios. We came across the fact that Grundig Heinzelmann is very well known product since 1946. Our client briefed us about the history of this product and we leveled this up. The animation was planned to be aired on social media such as Grundig’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionairre to measure the effectiveness of the film.
ምንጪ ሓሳብ
Grundig introduced its legendary Heinzelmann product in 1946. It was designed as a wooden box tubeless radio. This wooden design inspired us and we built the way over the wood idea. We dreamed a world of wood and metal in harmony without loosing the roots of Grundig brand.
ናይ ፕሮጀክት ግዜ
Our first presentation of the idea to the client was in the first week of December 2020. Production started within a week. We finished and delivered the final film at the end of December 2020.
ናይ ስርሒት ፍሰት
This is a CG Animation video. Planned to be played on social media platforms such as Youtube, Vimeo, Facebook, Instagram and Grundig’s web site.
ፓተንታት
Copyrights belong to Arcelik A.S, 2019
ኣባላት ጋንታ
Client - Arcelik Global Content Studio
Agency - Digital Panorama
Creative – Emre GOREN
3D Supervisor - Emre GOREN
3D Artist - Emre GOREN
3D Modeling - Teberdar GURBEY
3D Modeling - Emre GOREN
Sound Mix – Emre GOREN
Account Manager (Agency) - Pinar DINCER
Account Specialist (Agency) - Gozde MENTESE
Account Director (Agency) - Sevilay KOP
IT (Agency) - Kaan METEER
Executive Producer (Client) - Tayfun UGUZLUOGLU
Executive Producer (Client) - Gorkem GOR
ናይ ስእሊ ክረዲት
Video Credits: Emre GOREN

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ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።

ጽቡቕ ዲዛይን ዓቢ ኣፍልጦ ይግብኦ

A' Design Award ንጽቡቕ ዲዛይን ዝወሃብ ኣህጉራዊ ብዳያኒት ዝግምገም ሽልማት እዩ። ኣብ A' Design Award ብምስታፍ ብብቕዓት ዝተመስረተ ኣፍልጦ ንምርካብ፣ ዝና፣ ክብርን ሓበሬታን ንስራሕካ ንምርካብ ዕድል ሓዝ። ስራሕካ ንA' Design Award ጠቐስ እሞ ንቕሉዕ ናይ A' Design Prize ተወዳደር።

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