ዲዛይን Portal Beoplay ዘመተ ማስታወቂያ ብ Kutuko Studio ኣብ ናይ ውድድር ምድብ ንድፊ ፊልም፣ ቪድዮን ኣኒሜሽንን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2023 ናይ ፕላቲኒም ሽልማት A' Design Award እዩ።
ፕላቲኒምፊልም· 2023
Portal Beoplay ዘመተ ማስታወቂያ
ዓሚል: Kutuko Studio SL
ኣብ ምድብ ፊልም ተሸላማይ ናይ ፕላቲኒም ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #144874 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Portal Beoplay ዘመተ ማስታወቂያ
እዚ ንብዮፕለይ ፖርታል ሰማዒ ኢዱ ንምልዓል ዝተዳለወ ዘመተ እዩ። እቶም ስትሪመራት ነቲ ምህንጻጽ ብቫይራል ክኸይድ ንምግባር ኣካፊሎምዎ። ኣብ ትሕቲ "ዓለምካ ዝቐርጽ ድምጺ" ዝብል መሰረታዊ መልእኽቲ፡ ምስ ምድባት ናይ ቪድዮ ጸወታ ኢንዱስትሪ ዝተኣሳሰሩ 5 ትራኢታት ክፈጥሩ ነይርዎም። ካብ ዓብዪ ምስላዊ ጽልዋ ብተወሳኺ፡ እቲ ተመክሮ ናብ ኣብ ነፍሲ ወከፍ ፍሬም ዝተሓብኡ ፍሉያት ነገራት ንምርካብ ውድድር ተላዕለ። እቲ ጋንታ ብብዙሕ-ትራኢታት ዲዛይን ተገጢሙ፡ እቲ ዋና ተዋሳኢ እቲ ፍርያት ከምኡውን እቲ ኣብ ምጥቃም ዝርከብ ተመክሮ እዩ ነይሩ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ፕላቲኒም ሽልማት A' Design Award
Portal Beoplay ዘመተ ማስታወቂያ ናይ ፕላቲኒም ሽልማት A' Design Award ዝዓወተ እዩ፣ ብሓቂ ፍሉይ፣ ጽቡቕን ዘስደምምን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዝዓወቱ ፕላቲኒም ተኣምራት ፈጠራ እዮም፣ ንደረት ሓሳባዊ ፈጠራ ዝምስክሩ፣ ንዘይማዕረ ሞያዊነትን ጥበብን ዲዛይነራቶም ድማ የርእዩ። እዞም ዲዛይናት ንጽባቐ ዘመን ዝውስኑ፣ ንደሓንነት ሕብረተሰብ ዝሕግዙን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝድፍኡን ዝተፈልጡ ስራሕቲ ክኾኑ ይጽበዩ። Portal Beoplay ዘመተ ማስታወቂያ ልዕሊ ንቡር ደረጃ ብልጫ የርኢ፣ ብጥቕሚን ብዕዳጋን ዘለዎ ባህርያቱ ድማ ብዘይ ጥርጥር ንዓለም ዝሓሸ ቦታ የገብራ። Portal Beoplay ዘመተ ማስታወቂያ ድሌታት ዘበራብር፣ ዘተባብዕ፣ ዘሐጉስን ዓቢይ ሓጐስ ዘምጽእን ናይ ፕላቲኒም ሽልማት A' Design Award ዝዓወተ ስራሕ እዩ።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- Bang&Olufsen wanted to launch a campaign to promote its Beoplay portal headphones.
The streamers shared the production to make it viral. In addition, they ran a contest in which 23 eastereggs were hidden. Under the claim Sound that shapes your world, Kutuko had to create 5 scenarios, alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of the fetish objects hidden in each frame. - ዓቐንን ማዕሸግን
- The export format and technical specifications are:
16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimisation with .mp4 compression codecs.
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)
These same formats can be exported at a higher quality without .mov (h265) compression. - መለለዪታት
- 3D, 3DMAX, Animation, C4D, Cinema 4D, Interior Design, Motion Design, Motion Graphics, Rendering
- ናይ ምፍራይ ቴክኖሎጂ
- Kutuko started with a search for references and inspiration on websites such as Behance, Pinterest or Artstation, which they accumulated on moodboards on the Milanote website. Then they started a small composition sketch of the scene in Photoshop and once they had what they liked, they moved on to 3D. For this, we always use Cinema 4D software and the Redshift rendering engine along with various plugins such as Turbulence FD for the smoke simulations or Forester for the creation of trees.
- ናይ ዲዛይን ብድሆ
- The creative demands of this piece required a solid and consolidated professional studio with high quality standards, which is why Paco, from Fan Content, trusted us once again to create such a striking and powerful piece on a creative and visual level.
- ምርምር
- The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors, riggers, character designers and managers focused on the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx, through an internal platform for the correct monitoring of the project.
- ምንጪ ሓሳብ
- Under the claim Sound that shapes your world, Kutuko had to create 5 different scenarios that worked well together, alluding to key categories of the video game industry to engage the broad spectrum and profile of the target audience. Therefore, not only was there a great visual and sound impact from the start, but the experience was elevated to gamification and competition for the location of the fetish objects hidden in each frame.
- ናይ ፕሮጀክት ግዜ
- The Bang&Olufsen production took place in Madrid, by Kutuko Studio, from February to May 2022.
- ናይ ስርሒት ፍሰት
- The video project is a standard full HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
- ፓተንታት
- Kutuko Studio SL
- ኣባላት ጋንታ
- Agency:
Fan Content
Client:
Bang & Olufsen
Project Manager:
Álvaro Ibáñez
Creatives Directors:
Paco Chanivet (Fan Content), Carlos Cabrera (Kutuko)
Lead 3D Artist:
Maite Martínez, Ibón Vergara, Luís Marín, Carlos Cabrera
3D Artist:
Andrea Marshall, Daniel Pomares
2D Artist:
Victor Angulo
SFX & Marvelous Designer:
Rodrigo Marchán
3D Modeling:
Daniel Jiménez
Groom design:
Michael Birefo - ናይ ስእሊ ክረዲት
- Boutique Visual Kutuko Studio, Beoplay Portal, 2022
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
