Mingluye ናይ ኣልኮላዊ መስተ ጥርንፋፍ ንድፊ ብ Wen Liu, Bo Zheng and Weijie Kang

ዲዛይን Mingluye ናይ ኣልኮላዊ መስተ ጥርንፋፍ ንድፊ ብ Wen Liu, Bo Zheng and Weijie Kang ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2021 ናይ ነሓስ ሽልማት A' Design Award እዩ።

ነሓስማዕሸጊ· 2021

Mingluye ናይ ኣልኮላዊ መስተ ጥርንፋፍ ንድፊ

ብ Wen Liu, Bo Zheng and Weijie Kang

ዓሚል: Anhui Mingguang Liquor Co., Ltd

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award

19,550

ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #119677 ሽልማት ኣረጋግጽ

ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Mingluye ናይ ኣልኮላዊ መስተ ጥርንፋፍ ንድፊ

ሚንግሉየ ንባይጂዩ፡ ካብ ግብጺ ባልደንጓ ዝቐርብ ባህላዊ ቻይናዊ መስተ፡ እተዳለወ ናይ ጥርንፋፍ ንድፊ እዩ። ቅርጺ እታ ጥርሙዝ ካብ ግብጺ ባልደንጓ ተመስጢ ዝረኸበ ኮይኑ፡ እዚ ባልደንጓ እዚ ከም ናይ ቻይናዊ መድሃኒት ንጥረ-ነገር እውን ይጥቀመሉ። ኣብ ጥርሙዝ ዘለዉ ጻዕዳ ቀጥ ዝበሉ መስመራት፡ ንብቆል እቲ ባልደንጓ የዘኻኽሩ፡ ናብ ሓድሽ ህይወት እውን ይምልከቱ። ኣካል እታ ጥርሙዝ ብንድፊታት ቆጽሊ፡ ግንድን ፍረን ናይቲ ባልደንጓ ተሓንጺጹ ዝተሰርሐ ኮይኑ፡ መኽደኒኣ ድማ ባህርያዊ ናይ ሓመድ ትግባረ ኣለዎ። ግዳማዊ ሳጹን ብፍሉይ ወረቐት፡ ብጥበብ ብሮንዚንግን ሕንጻጽን እተሰርሔ እዩ። እቲ ጥርንፋፍ ኣጠቓቕማ ንጥረ-ነገራት ንምድራት ብቐሊል ኣገባብ ተሓንጺጹ ኣሎ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award

Mingluye ናይ ኣልኮላዊ መስተ ጥርንፋፍ ንድፊ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Mingluye ናይ ኣልኮላዊ መስተ ጥርንፋፍ ንድፊ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Mingluye ናይ ኣልኮላዊ መስተ ጥርንፋፍ ንድፊ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Mingluye is a "Minglu Flavor" baijiu produced by Anhui Mingguang Liquor Industry Co., Ltd. using the ancient craftsmanship from the Southern Song Dynasty, with a mung bean as the main raw material.
ዓቐንን ማዕሸግን: 130mm*100mm*280mm
መለለዪታት: Mingguang Liquor, Baijiu, Baijiu Packaging, Mingluye
ናይ ምፍራይ ቴክኖሎጂ: The bottle cap adopts natural earth-textured plastic cap, the embossed texture of the bottle body adopts delicate and textured mung bean leaves, stems and fruit as the patterns. The main product name is in the form of a glue card, which is crystal clear and is the unique visual symbol of the product. The box material is special paper, the craft is bronzing and embossing.
ናይ ዲዛይን ብድሆ: This product breaks through the traditional Chinese baijiu packaging form. In the Chinese market, many packaging is very old-fashion, and a bit over-packaged, too exaggerated, not suitable for the aesthetics of current young consumers and the development trend of environmental protection and recycling. So in the process of design, the packaging materials and processes can be simplified as much as possible, and the consumption should return to the quality of the product itself, rather than the gorgeous packaging, which causes a waste of resources. Let consumers and customers change their awareness of product packaging.
ምርምር: In the era of high homogeneity of traditional Chinese baijiu, how to express and differentiate similar products with the visual language that is easy to understand by current consumers requires serious consideration. Designers collected big data using online questionnaire surveys and offline search methods. After analysis, it is found that consumers are not very familiar with Minglu-flavor baijiu, so how to express it in easy-to-understand visual language is very important.
ምንጪ ሓሳብ: The bottle shape is inspired by mung beans, the raw material for baijiu making. Mung beans are Chinese medicinal materials and have the effect of Heat-clearing and Detoxifying. The bionic design method is used for innovative evolution to highlight the beauty of the natural ecology of the bottle. The white vertical bars of the bottle are inspired by the germ of the mung beans, which symbolizes a new life.
ናይ ፕሮጀክት ግዜ: The project began in Shenzhen, China in September 2019 and completed in Shenzhen, China in January 2020.
ናይ ስርሒት ፍሰት: During the design period, designers carefully observed and studied the mung bean, and found that the shape is full and the color is mainly green. The white vertical strip in the middle of the mung bean is its germ. Therefore, they want to present it in the most direct and understandable way.
ኣባላት ጋንታ: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang