ዲዛይን Jinlongquan Yanzhi ጥቕሊል ብ Jin Zhang ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2022 ናይ ሓጺን ሽልማት A' Design Award እዩ።

ሓጺንማዕሸጊ· 2022

Jinlongquan Yanzhi ጥቕሊል

ብ Jin Zhang

ዓሚል: InBev jinlongquan beer (Hubei)

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award

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ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #126388 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Jinlongquan Yanzhi ጥቕሊል

ምልክት ንግዲ ጂንሎንግኳን ኣብ ሁበይ ንልዕሊ 40 ዓመታት ኣሎ። ኣብዚ እዋን'ዚ ንባህሊ ሁበይ ዝውክል ተኸታታሊ ቢራ ፈጢሩ። እቲ ዲዛይነር ንባህሊ ናይ ከባቢ ቋንቋ ንምግላጽ ቻይናዊ ጥበባዊ ጽሑፍ ይጥቀም። ብተመሳሳሊ፡ ኣብ ሁበይ ዝርከብ ዝበለጸ ውክልና ዘለዎም ህንጻታትን ስርዓት ማይን (ሁበይ ዝሺ ባሕርታት ዘለዋ ክፍለሃገር ኢያ ዝትሕብር)፡ ገጸ-ባህርያትን ናይ ፍጆታ ትዕይንታትን ይስእል፡ ከምኡውን ዝያዳ ጣዕሚ ህይወትን ስምዒት ፋሽንን የውህድ። ሰባት ኣብቲ ጥርሙዝ ዘሎ ናይ ከባቢ ቋንቋ ከዛረቡን ኣብቲ ስእሊ ናይ መበቆሎም ከተማ ብምርኣይ ምስ ዓመልቲ ዘሎ ርክብ ንምዕባይን ይኽእሉ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award

Jinlongquan Yanzhi ጥቕሊል ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Jinlongquan Yanzhi ጥቕሊል ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Jinlongquan Yanzhi ጥቕሊል ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: The designer broke the European style design routine of beer, and expressed the most authentic dialect culture in the way of handwritten calligraphy. At the same time, he painted the most representative buildings and water systems in Hubei (Hubei has the reputation of being a province with thousands of lakes) and the depiction of characters and consumption scenes, integrating more fireworks and fashion, forming a "river lake Hubei" picture. Let people use the dialect on the bottle to talk while drinking, find their hometown in the illustration, interact with consumers and get closer.
ዓቐንን ማዕሸግን: 253mm*65mm*65mm This is a series of glass bottles of beer. The glass bottles can better retain the original flavor of beer. In addition, the color of this beer is clear. It uses transparent glass bottles with light color labels to make it clear and cool.
መለለዪታት: Beer, Hubei, dialect, illustration, Calligraphy, China
ናይ ምፍራይ ቴክኖሎጂ: Glass bottle aluminized paper
ናይ ዲዛይን ብድሆ: The biggest challenge is that there are many dialects in Hubei, which are very rich and different. In order to express them more accurately, the designer specially consulted many local people and experts. At the same time, in order to enrich the performance, the designer inspected the representative buildings in many areas of Hubei, and finally drew a beautiful scroll of Hubei.
ምርምር: In the discussion of how to express Hubei culture and how to integrate into beer culture, the dialect version of wine words was recommended. It can not only express the authentic Hubei culture, but also shorten the distance with consumers and enhance the interaction. For this reason, the designer consulted the experts and professors of language to express dialect more strictly. At the same time, the designer of handwritten font is required to write brush words to reflect its uniqueness and uniqueness.
ምንጪ ሓሳብ: Jinlongquan brand has been in Hubei for more than 40 years. It has long been a representative beer brand in Hubei, but none of its beer interprets Hubei culture. Now Hubei is a province with high attention in the world. Designers use this advantage to design a series of products with Hubei culture. Dialect is a very good choice.
ናይ ፕሮጀክት ግዜ: The project started to be created in April 2021, produced in May, and is expected to go on sale in Hubei in June
ናይ ስርሒት ፍሰት: While drinking beer, you can tell your friends the dialect on the bottle and find your hometown in the illustration. It makes people feel more friendly and can quickly shorten the distance between you and consumers.
ፓተንታት: Copyright by InBEv Jinlongquan Beer (Hubei) Co., LTD., 2021
ኣባላት ጋንታ: Creative director: Jin Zhang