Satine Jersey ናይ ጸባ መጠቅለሊ ብ Blackandgold Shanghai

ዲዛይን Satine Jersey ናይ ጸባ መጠቅለሊ ብ Blackandgold Shanghai ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2022 ናይ ሓጺን ሽልማት A' Design Award እዩ።

ሓጺንማዕሸጊ· 2022

Satine Jersey ናይ ጸባ መጠቅለሊ

ብ Blackandgold Shanghai

ዓሚል: Yili Group

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award

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ንቁጽሪ #134131 ሽልማት ኣረጋግጽ

ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Satine Jersey ናይ ጸባ መጠቅለሊ

ሳቲን ጀርሲ ንፍሉይ ዓይነት ናይ ጀርሲ ጸባ ውጽኢት ዝተነድፈ መጠቅለሊ እዩ። እዚ ንድፍ ንሉክሽነት ንምግላጽን ንመበቆል እቲ ጸባ ንምንጽብራቕን ናይ ኣርት ደኮ ዘመን ስልቲ ይጥቀም። ድሕረ-ባይታ ብሳቲን ቀጠልያ ሕብሪ ተሸፊኑ ኣሎ፣ እቲ ሎጎ ድማ ብወርቃዊ ሕብሪ ተነዲፉ ኣሎ። ወርቃዊ መስመራዊ ስእልታት ናይ ብሪጣንያ ገጠራት ሸነሽን ናይ ጀርሲ ናይ ጸባ ሕርሻን የርእዩ፣ ብለንደን ኣይ ተኸቢቦም። ስም እቲ ውጽኢት ኣብ ውሽጢ ኣውሮጳዊ ናይ ማሕተም ስምዒት (sealing wax motif) ተቐሚጡ ኣሎ፣ ንባህላዊ ልምዲ ብሪጣንያ ንምጥቃስ። ውሽጣዊ መጠቅለሊ ካብ ኣሉሚንየም ፎይል ዝተሰርሐ ኮይኑ፣ ደገዊ ሳንዱቕ ድማ ካብ ብርሃናዊ ብሩር ወረቐት ዝተሰርሐ እዩ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award

Satine Jersey ናይ ጸባ መጠቅለሊ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Satine Jersey ናይ ጸባ መጠቅለሊ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Satine Jersey ናይ ጸባ መጠቅለሊ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Satine launches its first ever Jersey milk to enhance its image as leading premium milk brand in China. Satine imports Jersey cattle from Jersey and brings them up in Inner Mongolia in order to produce the most premium milk on the market. To highlight its origin and premium feature, the packaging conveys the British style and Jersey dairy farm in an artistic way to justify its premium price.
ዓቐንን ማዕሸግን: Inner pack: Width 346mm x Depth 104mm x Height 121mm
Box: Width 45mm x Depth 45mm x Height 218mm
መለለዪታት: Packaging, milk, premium, China, Jersey
ናይ ምፍራይ ቴክኖሎጂ: Inner pack: Aluminium foil without white ink
Box: Iridescent silver paper
ናይ ዲዛይን ብድሆ: Jersey cattle is the USP of the product, and it is essential to convey this message. Chinese consumers barely know about the landscape of Jersey, but it is possible to educate them that Jersey is British Crown Dependency. So we decide to put British elements on packaging to create the British feel and suggest the origin.
ምርምር: In terms of pure milk category, most of the brands are using the traditional elements such as cow, farm and milk splash in a common method. However, Satine Jersey Milk is a high-end pure milk and its origin is Jersey, so how to help consumers to realize its premiumness and unique selling point compared with other milk? Within the category, cow and farm are often treated realistically. Therefore, we use artistic way to create the differentiation, and we find out the exquisite art style art deco is the best match.
ምንጪ ሓሳብ: The packaging is inspired by Art Deco which represents luxury and glamour. It matches Jersey milk's luxurious image. The background color is covered in Satine Green. Its logo is treated in gold. The illustration demonstrates British landscape and Jersey dairy farm in golden line to communicate its origin in a premium way. The product name is framed in sealing wax to reflect its British tradition. Its nutrition value is presented as well.
ናይ ፕሮጀክት ግዜ: The project started in February, 2020 and the product is launched in April, 2020.
ናይ ስርሒት ፍሰት: The box is framed by The London Eye in Art Deco style. Within the frame, it mixes the tourist attraction of the Great Britain. and the environment of Jersey dairy farm. The illustration is covered by a tradition European sealing wax that seals the British style into the product.
ኣባላት ጋንታ: Creative Director: Yang LI
Designer: Xuying ZHANG
Designer: Yu KANG
Illustrator: Nicolas DAMIENS
3D rendering: Jianhui CHEN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
ናይ ስእሊ ክረዲት: All photos credits to blackandgold Shanghai, 2022.