Snow Zero ናይ መስተ መዐሸጊ ብ China Resources Snow Breweries Ltd.

ዲዛይን Snow Zero ናይ መስተ መዐሸጊ ብ China Resources Snow Breweries Ltd. ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2023 ናይ ብሩር ሽልማት A' Design Award እዩ።

ብሩርማዕሸጊ· 2023

Snow Zero ናይ መስተ መዐሸጊ

ብ China Resources Snow Breweries Ltd.

ዓሚል: China Resources Snow Breweries

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award

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ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #144346 ሽልማት ኣረጋግጽ

ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Snow Zero ናይ መስተ መዐሸጊ

ስኖው ዜሮ (Snow Zero) ንትሑት ኣልኮልን ትሑት ካሎሪን ዘለዎ ጋዝ ዝሓዘ ማይ ዝተዳለወ ናይ መዐሸጊ ዲዛይን እዩ። እቲ ዜሮ ዝብል ስም ንፍርቂ ለይቲ ዘመልክት ኮይኑ፡ ከም መወዳእታን መጀመርታን ተራእዩ ይትርጎም። ኣብቲ መዐሸጊ ዘሎ ናይ ኢንፊኒቲ (ዘየቋርጽ) ምልክት ናይ ቀጻልነት ሓሳብ ይገልጽ። እታ 0 ዝብል ኣሃዝ ብሰለስተ-ስፍሓት ዘለዎ ናይ ፈሳሲ ብረት ተጽዕኖ ተሰሪሓ፡ ቀሊልን ዘሐድስን ጣዕሚ ንምምልካት እያ። ኣብቲ ጠራሙዝ ዘለዉ ስእላዊ መግለጺታት ካብ ፈላሚ ናይ ስእላዊ ስነ-ጥበብ ቅዲታት ተወሲዶም ናይ መጻኢ ዝመስል ትርኢት ይህቡ። እቶም ቅርጺ ጠብታ ማይ ዘለዎም ጠራሙዝ ኣፍ ንኣፍ ክተሓሓዙ ስለ ዝኽእሉ፡ ክልተ ጠራሙዝ ሓድሽ ናይ ኢንፊኒቲ ምልክት ይፈጥሩ። ናይ ኣሉሚንየም ታኒካታትን ናይ ጥርሙዝ ጠራሙዝን ተጠቒሞም ኣለዉ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ብሩር ሽልማት A' Design Award

Snow Zero ናይ መስተ መዐሸጊ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Snow Zero ናይ መስተ መዐሸጊ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Snow Zero ናይ መስተ መዐሸጊ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Zero is the low alcohol and low calorie hard sparkling water dedicated to the z generation. Its package design features the infinity symbol, which vividly interprets the endless happy hours consumers can get when savoring the hard sparkling water. Additionally, the illustrations on bottles are elaborately designed based on pioneer visual art such as Expressionism and Memphis, creating strong aesthetic appeal to the z generation who have a fancy for pretty things.
ዓቐንን ማዕሸግን: Bottle: 288 ml height- 222 mm
Can: 330 ml height- 145 mm
መለለዪታት: Alcohol Packaging, Gen Z, Hard Sparkling Water, Pioneer Visual Art, Font Effect of 3D Liquid Metal
ናይ ምፍራይ ቴክኖሎጂ: aluminum can and glass bottle
ናይ ዲዛይን ብድሆ: The challenge of the project laid in how to stand out in the crowded market of essentially identical products and to catch eyes of consumers in the consumption scenarios. For this end, the package design applies the font effect of 3D liquid metal on the figure 0 to visually convey the low calorie and refreshing taste of the product, quite striking and impressive. The illustrations of various art styles are also adopted to reinterpret what the ZERO can be, exuding a coherent vibe of futurism.
ምርምር: In light of the preferences of the z generation, the design team labeled the hard sparkling water as ZERO to denote the infinite enjoyment it brings and the midnight for people to indulge in revelry. The ZERO is expected to create a mental habitat for the z generation to take their stress and disguise off and to show their true personalities in the leisure moments.
ምንጪ ሓሳብ: The hard sparkling water is subtly named as Zero to symbolize the midnight, a time to enjoy revelry and welcome a new day. The continuation Zero implies is encapsulated and visualized by the infinity symbol, to connote the endless enjoyment offered by the hard sparkling water. For stronger aesthetic appeal, the figure 0 takes on the font effect of 3D liquid metal, which exudes a striking futuristic style to make the package design match the consumption scenariosmore closely.
ናይ ፕሮጀክት ግዜ: The design and development of ZERO started in Beijing, in September 2021. It will be introduced to the market in China, in August 2023.
ናይ ስርሒት ፍሰት: With the uniquely designed water drop shape, any two bottles can be connected mouth to mouth to form a new infinity symbol. This subtle shape design boasts much playfulness, and offers every consumer a new approach to socializing and interacting with others.
ኣባላት ጋንታ: Dong Yan
Weixi Zhou
Yu Zhai