Tsingtao 9 Degrees ናይ ቢራ መዕሻግ ዲዛይን ብ Jin Zhang

ዲዛይን Tsingtao 9 Degrees ናይ ቢራ መዕሻግ ዲዛይን ብ Jin Zhang ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2023 ናይ ነሓስ ሽልማት A' Design Award እዩ።

ነሓስማዕሸጊ· 2023

Tsingtao 9 Degrees ናይ ቢራ መዕሻግ ዲዛይን

ብ Jin Zhang

ዓሚል: Tsingtao Beer

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award

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ንቁጽሪ #144952 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Tsingtao 9 Degrees ናይ ቢራ መዕሻግ ዲዛይን

ጽንግታኦ ቢራ ኣብ ቻይና ካብቶም ዝፍለጡ ናይ ቢራ ብራንድታት ሓደ እዩ። ብራንድ እናተዓዘበ፡ ብራንድ ኣካል ናይ ነፍስ ወከፍ ክፍለ ሃገር ቦታዊ ፍሉይ ባህርያት ከርኢ የድሊዮ። ዲዛይነር ናይ ሁበይ እቲ ዝያዳ ተወካሊ ዝኾነ "ብጫ ክሬን ግምብ" ብምጥቃም ቦታዊ ባህርያት ኣርኢዩ። ብተወሳኺ፡ ሻንግዩን፡ ክሬን፡ ከምኡውን ናይ ጸርኣይ ክሻር "ፊኒክስ ብርቂ" (ሁበይ ንፊኒክስ ብዙሕ ስለ ዝፈቱ) ነቲ ምሉእ ምስሊ ዝያዳ ህያው ገይሮሞ። ብተመሳሳሊ፡ "9 ዲግሪ"፡ እቲ ዝዓበየ ናይ ሽያጥ ነጥቢ ናይቲ ፍርያት፡ ብኣድማዒ መገዲ ሽያጥ ንምዕባይ ተዓዚቡ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award

Tsingtao 9 Degrees ናይ ቢራ መዕሻግ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Tsingtao 9 Degrees ናይ ቢራ መዕሻግ ዲዛይን ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Tsingtao 9 Degrees ናይ ቢራ መዕሻግ ዲዛይን ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: This is a beer design that gives consideration to both the brand and local culture, with the brand name highlighted on the left side of the label; On the right side, the most representative "Yellow Crane Tower" in Hubei is used to show the local characteristics. In addition, auspicious clouds, cranes, and the bottleneck mark "Phoenix Feather" (Hubei highly advocates phoenix) make the whole picture more flexible; At the same time, the biggest selling point of the product is " 9 degrees".
ዓቐንን ማዕሸግን: Width 65mm x Depth 65mm x Height 265mm
መለለዪታት: Tsingtao, BEER, Jin Zhang, Wuhan SANBU, packing design, China
ናይ ምፍራይ ቴክኖሎጂ: This beer has a very large sales volume. Considering the cost and production efficiency, the designer did not use any special materials, and the most commonly used silver sticker was used for labels.
ናይ ዲዛይን ብድሆ: The biggest adjustment of this project is to balance the brand and local culture, which requires designers to understand the logic of consumers' purchase of goods, and finally decide to highlight the brand in a limited way, because the brand itself has a very high reputation. When people get the product, they will find their familiar city landmarks and other elements, which will produce a sense of surprise and bring consumers a better sense of experience.
ምርምር: The difficulty of this project is to highlight both the brand and the local culture. Qingdao Beer is one of the most famous beer brands in China, so the designers put the brand first in the vision to highlight, and the local characteristic culture is expressed in silver. From a distance, it will not steal the brand's spotlight, and from a close look, it has a sense of quality; The elements are the most familiar to the local people to obtain the most efficient transmission speed.
ምንጪ ሓሳብ: The inspiration of the whole label design comes from the famous Chinese painting White Clouds and Yellow Cranes, which depicts the Yellow Crane Tower in Hubei Province. The elements of the Yellow Crane Tower, auspicious clouds and cranes are extracted from the painting and expressed in a more concise way; The "phoenix feather" on the bottle neck label is inspired by the place of Hubei, where people have always admired phoenix.
ናይ ፕሮጀክት ግዜ: The project will be started in Wuhan, China in December 2021, completed in Wuhan, China in May 2022, and sold in Hubei, China in August 2022.
ናይ ስርሒት ፍሰት: This beer is exclusively for sale in Hubei, China. The designer uses the most representative elements of architecture, cranes, phoenix, etc. in Hubei to make consumers feel familiar and friendly instantly, which can quickly shorten the distance between consumers and brands. At the same time, the left side of the label highlights the brand with a very large font, so that consumers can see it at first sight.
ፓተንታት: Intellectual property/patents/copyrights owned by Tsingtao Brewery