ዲዛይን Yunnan Baiyao ናይ ስኒ ልስሉስ (ቶዝፓስት) ማሸጊ ንድፊ ብ Tiger Pan ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2023 ናይ ነሓስ ሽልማት A' Design Award እዩ።
ነሓስማዕሸጊ· 2023
Yunnan Baiyao ናይ ስኒ ልስሉስ (ቶዝፓስት) ማሸጊ ንድፊ
ዓሚል: Yunnanbaiyaogroup Co., Ltd
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #145832 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Yunnan Baiyao ናይ ስኒ ልስሉስ (ቶዝፓስት) ማሸጊ ንድፊ
ዩናን ባይያኦ ንደረጃ ቆልዑ ዝተዳለወ ናይ ስኒ ልስሉስ ስብስብ ማሸጊ ንድፊ እዩ። ናይ ብራንድ ገጸ-ባህሪ ናይ ህጻን ደመና ኮይኑ፡ ካብቲ ስም ብራንድ ዝተመስጠረ እዩ፡ "ዩን" ማለት ደመና ማለት እዩ። እዚ ገጸ-ባህሪ ብዝተፈላለየ ናይ ገጽ መግለጺታት ይረአ፡ እዚ ድማ ንዝተፈላለየ ዕድመ ዘመልክት እዩ። እቲ ስእልታት ብስነ-ጥበብ ቅብኣ ቆልዑ ዝተሳእለ ኮይኑ፡ ኣቓልቦ ኣዴታት ኣብ ራፍ ንምስሓብ ዝዓለመ እዩ። እተን ሳጹናት ንኹለንተናዊ (ሆሪዞንታል) ኮነ ንուলምዊ (ቨርቲካል) ኣቀማምጣ ራፍ ዝሰማማዓ ኮይነን፡ እተን ናይ እንጫይ ሳጹናት ተጠሚረን ዓቢ ናይ እንጫይ ምስሊ ይፈጥራ። እቲ ማሸጊ ካብ PLA ዝተሰርሐ ኮይኑ፡ ኣብ ውሽጢ ክልተ ክሳብ ዓሰርተ ወርሒ ዝብളሽ እዩ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award
Yunnan Baiyao ናይ ስኒ ልስሉስ (ቶዝፓስት) ማሸጊ ንድፊ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Yunnan Baiyao ናይ ስኒ ልስሉስ (ቶዝፓስት) ማሸጊ ንድፊ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Yunnan Baiyao ናይ ስኒ ልስሉስ (ቶዝፓስት) ማሸጊ ንድፊ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- The IP character is modeled as Baby Cloud, which is inspired by the brand name (yun means cloud). It is personalized and has different facial expressions, which means different ages. The illustrations were made into children's painting style, hoping to attract the attention of mothers on the shelf. The packaging meets the requirements of horizontal and vertical shelf placement. The strawberry toothpaste box design can be assembled into larger strawberry graphic symbols to form a more intuitive communication
- ዓቐንን ማዕሸግን
- Width 46mm x Depth 39mm x Height 159mm
- መለለዪታት
- toothpaste, kids toothpaste, kids, cloud, Tiger Pan
- ናይ ምፍራይ ቴክኖሎጂ
- The packaging is made of PLA polylactic acid material in batches, and the degradation time is as short as 2-10 months. This provided promising experimental results for packaging innovations for the same type of products.
- ናይ ዲዛይን ብድሆ
- This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms.
- ምርምር
- This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms. The ip figure is shaped into a baby cloud, which is inspired by the name of the brand (Yun means cloud). It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
- ምንጪ ሓሳብ
- The inspiration is from the name for the brand, where Yun means cloud. And another inspiration is kids hand drawings. It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
- ናይ ፕሮጀክት ግዜ
- The project lasts 2 months, designed in Shenzhen
- ናይ ስርሒት ፍሰት
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive ip figure, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- ኣባላት ጋንታ
- Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Hua You - ናይ ስእሊ ክረዲት
- Tiger Pan
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።